Let's Talk Real Estate Investing with Sharon Vornholt

Today we're going to talk about the 8 steps to creating a marketing plan for your business. I'm going to go over those steps in the show, but I also have something else for you.  I'm going to give you the same exact marketing plan template that I use with my private coaching students.     When you have a marketing plan, you know how to get where you want to go.  Creating a marketing plan using my...

As we close out this year, it's a great time to start setting yourself up for success in the new year. When you look back at 2019, how would you say your year went?  Did it turn out the way you had hoped it would? For many people, the answer will be no. For others, the answer will likely be, "Pretty much. In fact, I accomplished most if not all of what I set out to do".     What do you Think the D...

I recently got this 2-part reader question, and it's one that I get a lot.  The question is, can you wholesale probates, and can you double close these deals? The answer to both is yes in most cases, and that's what today's show is all about.  Recently, some states have started to implement changes that affect your ability to wholesale any type of property. It's important to know your state's laws...

What is an Absentee Owner and How Do You Work with Them? Absentee owners are a group of off-market sellers that can be a great source of leads.  So, how does someone become an absentee owner?  There are generally two ways.  By choice or by circumstances and that's what we are going to talk about today.  These folks have unique challenges and problems.  Learn how to become a trusted resource in thi...

If your real estate business got you in a funk, it's not really surprising. The world is full of opportunities.  There are so many ways to make money in real estate it's easy to jump from one thing to another.  Generally speaking, shiny object syndrome is not your friend. However, know that you're not expected to have it all figured our right out of the gate.  Listen in as I share some action base...

In today's show, I want to talk about finding your tribe, and why it is so important to do that.  First of all, what is your tribe?  It's a community or a group of people that "get you".  They will cheer you on when you succeed, and they will be there when everything goes sideways.  Here is one of the most important things; they will accept you for who you are. If you're an entrepreneur that has a...

Mastering Probate Direct Mail Campaigns – Marketing Tip #10 In the last show, I went over the 4 parts of successful probate direct mail campaigns and why you need to get each one of those pieces right.  Today, I'm going to take it a step further and get into the statistics behind probate direct mail campaigns that help with mastering direct mail campaigns.   If you remember, the 4 parts to a direc...

If you aren't getting the response rates you were expecting from your mailings, it's time to look at your process.  If one or more of the components of your probate direct mail campaign is missing, that's most likely the problem.  Today I'm going to cover those 4 main components that are directly related to the success of your direct mail campaigns.   The 4 Main Components of Probate Direct Mail C...

My guest today is New Jersey real estate investor, Liz Faircloth. Liz and her husband Matt are experts when it comes to apartments, commercial property, syndication and raising private money. Even though they have grown a large portfolio of properties, they started out just like everyone else; one property at a time.  The first property they bought just happened to be a duplex. Liz's story about h...

Today we're talking marketing and branding with the founder of Chicago REIA, Andrew Holmes. So, why should investors care about marketing and branding? The reason is simple.  Marketing is how you get leads. Branding is why they choose YOU. Think about that for a minute. Your brand is one of the main reasons a seller will choose you over your competition. In this show you'll discover how having a m...

12 Strategies for Finding Off Market Deals What are off market deals? They are properties that are not YET listed. I have always believed that working with off market deals is a no-brainer, because there is so much less competition.  If you think about it for a minute, when you are looking for deals on the MLS, you have thousands of people who have eyes on the same properties. Make no mistake abou...

Here's the big question. What's your favorite investing strategy?  My guest today is Phoenix investor, Marcus Maloney and he has done it all. Marcus invests in single family, multi-family and he does commercial investing.   Does he have a favorite strategy? He does. Marcus has completed over 3.3 million dollars in wholesale transactions but he is a buy and hold investor at heart. He follows the BR...

It is getting harder and harder to stand out in the crowded field of real estate investors. After all, at the end of the day we all buy houses. We do exactly the same thing by helping sellers that need to sell quickly. However, the one thing that consistently makes sellers choose YOU (over your competition) is your brand.  Make no mistake about it; it's up to you to create your brand. One of the e...

Learning how to properly nurture your probate leads is one of the most important aspects of successfully marketing to probates.  You want to take them slowly along a path where they feel confident in your ability to buy their property when the time is right for them.  This type of direct mail is a slow but deliberate way of creating rapport with these sellers. From the time someone passes away unt...

Today's show is on what is a really hot topic, and that is short term rentals. When you think about short term rentals, you probably aren't thinking about exactly how many different types there actually are. Your first thought is probably going to be Airbnb's or other similar type of short term rentals, but there are a lot more.  Did you know that there are a number or opportunities available righ...

Today's show is all about wealth building strategies through real estate, so you're not going to want to miss this one.  My guest is a real superstar in this field. She is California investor, Linda Pliagas.  Linda has done wholesaling, fix and flips and more, but she's a buy and hold investor at heart. She bought her first property when she was still in college after realizing how little a journa...

Last time I talked about how important consistent marketing was in your business.  Today I'm going to tell you the one simple thing is that you can implement in your business NOW that will skyrocket your success, Want to know what that is?  It's an fashioned, over-sized, wall calendar.  In this episode you will learn how I doubled my business in one year by making this one change. Probates If you...

Welcome back to marketing tip #6.  Today I want to talk about what I think is the #1 thing that causes investors to fail, and that is inconsistent marketing.  Not only is it the reason investors fail, but it's also the reason that so many people never create a sustainable business.  If this sounds like you, what are some of the things that might be lacking in your business? Are you guilty of "hit...

Welcome to marketing tip #5 in this series in this marketing series. Today's tip is about 2 different types of marketing strategies; inbound and outbound.    Outbound Outbound marketing strategies are things you have do on a regular basis and are not necessarily permission based. They are interruption based in most cases. As I said these are activities you need to do yourself. Some of those things...

Welcome back to marketing tip #4 in this marketing tip series. These are bonus episodes so they will all be quick, actionable tips you can implement before the next one comes out. Today I want to talk about why your marketing probably isn't working well.  It's almost certainly because you don't have a written marketing plan. In this show these are some of the things I'll cover: Targeted marketing...

Welcome back to marketing tip #3 of our Marketing Tip Series. Today I want to talk about one thing that is guaranteed to be the "kiss of death for your business".  I touched on this last time, but I want to dive a little deeper into that in this show. It has to do with putting all your eggs in one basket and how it can kill your entire business. I'm going to do a deep dive into how you get out of...

Getting your message right when you're marketing to probates can be tricky at times. The language in your letter is extremely important.  If you think back to the probate process, when the family opens the estate that is a sign that they are ready to move forward with the settling the estate (which includes selling any property in the estate). The timeline for doing this varies with individuals. I...

Welcome to marketing tip #2.   Today I want to tell you what you need to stop doing when you feel like throwing in the towel. I know, we've all been there.  Overwhelmed... Confused... Overworked and tired... Ready to throw in the towel and quit .. There is a way to fix that, and it isn't by working harder and faster or by doing a million different strategies. Listen in today to tip #2 in my Quick...

You might think that's a bold claim but it's true.  Most real estate investors are sporadic marketers at best.  They might... Hammer up a few Bandit signs every now and then Send out direct mail letters 3 or 4 times then stop before they get any real traction Go to a couple of networking events like their REIA, and then not bother going back. What's even worse is that they go and never talk to any...

Today I want to talk about the difference between probate leads and inheritance leads. Let's talk about probate leads first. When someone passes away, the estate will go through probate in most cases unless the deceased did some estate planning.  A number of things have to happen in probate before the property can be sold, so months can pass in many cases. If you're still not clear on the probate...