Let's Talk Dog Business

DESCRIPTION In this candid solo episode, Jo & Vicky discuss the true meaning of happiness, especially as it relates to your business life. They share why success isn't just about reaching financial milestones and the role embracing challenges plays in creating growth in both your personal and business life, which in turn boosts your happiness levels.  As well as the role understanding your persona...

DESCRIPTION In this episode, Jo & Vicky discuss "time vampires" - those sneaky activities that drain your productivity and steal your precious time. They share their own battles with the issue and explain how they deal with the temptation to spend hours on social media, scrolling, playing mobile games, pursuing hobbies and doing chores that can wait until they have finished what they are meant to...

DESCRIPTION For this episode, Jo & Vicky are joined by veterinary behaviourist Dr. Katrin Jahn, who has 25+ years of veterinary experience and heads up Trinity Veterinary Behaviour in the UAE. Katrin shares her entrepreneurial journey including running a veterinary clinic in Abu Dhabi, creating an online educational platform that breaks down professional barriers, supports vets across the world an...

DESCRIPTION In this episode, Jo & Vicky sit down together to address some of the issues other dog business owners have raised on their Facebook group and in other places online. Including when to give up your day job and do dog training full time, how to manage the uncertainty you are afraid of and building a strong foundation for your business. They also share how to follow up when people who hav...

Jo & Vicky are joined by Kane Baron who runs Disruptive Media (formerly Progressive Media), the UK’s largest podcast agency. They specialise in branding and monetising content for commercial purposes, particularly podcasts and long form content. Kane learned his trade when Rob Moore, a serial entrepreneur who has clocked up billions of views across multiple media channels and has millions of follo...

DESCRIPTION Have you ever felt that your dog business brand is just another generic logo with a paw print? If you have this is a must listen episode for you. Jo & Vicky are joined by Kate Hendry from Finbo Creative Studio who explains how to create a purposeful, authentic brand for your pet business.  She shares how to uncover your unique mission and what makes you different, then use that to buil...

DESCRIPTION In this episode, Jo & Vicky are joined by Shelina Duke The Poodle Trainer who switched from teaching primary school children to training dogs and specialising in Poodles. Shelina  very quickly went from only doing dog training in the evenings to working with clients from across the world.    She shares how family circumstances pushed her to change her mindset and seek out business trai...

DESCRIPTION In this episode, Jo shares her dog training success journey. At the age of only 29, Jo was an advertising account manager responsible for some huge brands including Skoda. She had a great life, but getting and training her Husky prompted her to change direction and become a dog trainer. In her 1st year Jo earned £30k and soon scaled up to achieve monthly earnings of £25k. She did all o...

In this episode, Jo & Vicky reshare the story of how they met, why and how they set up The Canine Business Academy and Let´s Talk Dog Business Podcast which have both grown at a phenomenal rate. Vicky shares how meeting Jo and being coached by her transformed her approach, which enabled her to go from charging only £80 for her dog training to having clients scrambling to pay her £1,500.  This eye-...

In this episode, Jo & Vicky are joined by Hannah Antrobus aka The Spaniel Guru. She helps Spaniel owners to better understand and love their dogs. Hannah explains how she ended up niching down and focusing on one breed helped to grow her business.   She provides some great tips to help you to build your brand, overcome imposter syndrome, ensure you charge enough, build rapport with clients and suc...

In this episode, Jo & Vicky sit down to discuss all things strategy. They explain what a proper business strategy looks like, how to break that down into steps, choose the right tactics to achieve each step and implement them successfully. Jo & Vicky discuss the most common errors that business owners make when working out their strategies and share highly effective ways to make sure you do not ma...

DESCRIPTION In this episode, Jo & Vicky are joined by Michael Shikashio whose main focus for the past decade has been helping dogs that have a history of aggression. Michael trains other trainers to do the same, which has enabled him to reach and transform the lives of even more dogs and their guardians.   Jo, Vicky and Michael discuss why he chose this niche and how doing so has benefited him, hi...

In this episode, Jo & Vicky are joined by Dr. Isla Fishburn a canine wellness intuitive,canine functional character advisor, shamanic practitioner and channeller of animalconsciousness and spirit consciousness. Since childhood, she has connected withanimals on a spiritual level and now helps others to do the same. This deepens therelationship they have with their animals or the ones that they...

DESCRIPTION This episode is brought to you by J&V on the subject of JV…. Today, Jo & Vicky discuss Joint Ventures (JVs). They explain how joint business ventures work and why they are a virtually untapped way to earn extra income. Over the years, Jo & Vicky have used several different types of JVs. In fact, it is one of the main reasons they have grown so fast.   They explain how taking advantage...

DESCRIPTION In this episode, Jo & Vicky sit down to talk about creating passive income from your dog business. They share some of the ways they have done this and explain why in most cases the income they are generating is actually semi-passive rather than being 100% hands off. But as you will see when you listen to this episode, there is still a lot you can do to maximise the amount you earn for...

DESCRIPTION For this episode, you get to benefit from one of the pod classes that the members of the Canine Business Academy have access to. This is an in-depth discussion with Adam Ashburn, the co-founder of Test Tube Marketing. They help businesses to generate more sales.   Adam explains how to layout your sales pages and write content that holds the attention of the customers you want; make it...

Taking a business to the point where it turns over £100k is a big achievement. But there is no need to stop there, with the right approach you can earn a lot more than that. In this episode, Jo & Vicky explain how. They cover, changing up your strategy, pushing past the VAT threshold, why you shouldn't be afraid of paying more tax, when to take on employees, building assets separately so that you...

In this episode, Jo & Vicky discuss how to avoid getting stuck in a cycle of not following through on what you learn. They explain why so many of us invest time and money into training but fail to take action and apply what we have learned. It's a very common pattern of behaviour that leaves you unable to make progress and grow your business. Jo & Vicky explain how to set specific goals, step outs...

DESCRIPTION In this eclectic episode, Jo & Vicky discuss the importance of mindset and the role it plays in getting the most out of working with a business coach, growing your business, coaching others and dog training. They also talk through why using a cookie cutter approach rarely works for your clients or for you. Jo & Vicky provide you with an effective way to uncover your clients´ past train...

In this episode, Jo and Vicky discuss why so many dog trainers feel guilty about how much they need to charge to generate a profit. They look at why being afraid to set a high enough price point is so widespread within the industry and the negative impact this has on you and your customers. They explain, in detail, how to overcome this negative mindset so that you can help moredog owners, includin...

In this episode, Jo & Vicky discuss the importance of identifying who your ideal client is. They explain how doing so helps you to attract the type of client you enjoy working with and benefit the most from the way you work and the service you provide. Jo & Vicky tell you, step-by-step, how to use your previous work to help you build your ideal client avatar and attract more of those people. Somet...

For this episode, Jo & Vicky are joined by Carrie-Anne Selwyn, the founder of Canine Hoopers World.  After discovering Hoopers with her Chihuahua, Minx, and realising it was a sport that any dog, regardless of age, fitness level, breed or size could enjoy, Carrie-Anne wanted to literally tell the world - which is exactly what she did, and then some. To date, she has taught 600 trainers in 6 countr...

In this episode, Jo & Vicky are joined by Helen Tudor who has helped thousands of entrepreneurs to master attracting clients via LinkedIn. Showing them how to do so in 30 mins per day without sending endless DMs.  Recently, Helen pivoted and now runs her Ideal Client Attraction Mastermind, through which she teaches business owners to identify their ideal client avatar and attract those clients. Pe...

In this episode, Jo & Vicky cover a subject one of their mentees has requested  – how to juggle parenting and running a business. Jo has hands on experience of combining the two, so is taking the lead for this one. She had her first son at a time when her business was still in its early stages. Jo had only left her paid job 7 months earlier and they were renovating their house. Jo explains how hav...

In this episode, Jo and Vicky explore the prevalence of imposter syndrome within the dog industry and discuss potential solutions. Many dog professionals continually seek to expand their knowledge through conferences and courses but often struggle to apply what they have learned. This can lead to a loss of confidence and open the door to imposter syndrome. Peer pressure, the way accreditation work...