Let's talk branding

Change the pace of your thinking. In this episode I talk with Graham Robertson, author of the awesome book ' beloved brands ' and over 20 years of experience at companies such as Coca-Cola, Johnson and Johnson, General Mills,… He knows his stuff. We talk about the rise of smaller brands, learning about your consumer, finding brand purpose, Mc-donalds, Nike and much more. We talk about: His amazing...

Building skyscrapers. In this episode I talk with Haraldur Thorleifsson, founder and CEO of Ueno , one of the most inspiring agencies on the map today. We talk about the struggles and joys of building an agency, developing acompany culture and brand and the future of Ueno. We talk about: The unique story of Ueno Becoming a CEO as a designer Getting the right type of clients The importance of strat...

The dance between business and design. In this episode I talk with Marty Neumeier, Marty doesn't really need an introduction, he is a true thought leader when it comes to branding. Best-selling author of books such as the Brand Gap, zag and now his lates book Scramble, he is a true inspiration to me. We talk about: The evolution of branding in 4 stages Books: Positioning , a battle for the mind an...

Teaching to get better. In this episode I talk with Melinda Livsey, founder of Marks and Maker and online teacher. We talk about building a personal brand, using brand strategy to improve your business, learning to refuse clients and much more. Melinda brings a lot of great stuff to the table so I hope you enjoy! We talk about: How to build a personal brand Teaching people to get better If you wan...

Strategy is your words. In this episode I talk with Mark Pollard, CEO of Mighty Jungle and a brand strategist. Mark has a lot of experience in the field. We talk about the importance of words, avoiding cliché's and how you can write better. Enjoy! We talk about: Mark's own business Mighty Jungle Working at Leo Burnett Marks ' Ask questions, Get answers ' article His skillshare class, a really nice...

Branding is an art, not a sience. In this episode I talk with Summer, brand strategist at Focus Lab. She helped create the strategic framework at Focus Lab. Summer really breathes strategy and it's so inspiring to hear her explain her process and journey. We talk about: Focus Lab , one of my favorite agencies. Gaining confidence in your job. Brand strategy and how she does it. The Brand new confer...

Welcome to the world of 3D branding In this episode I talk with Hernán Braberman, Hernán is Executive Design Director and Partner of Tridimage, responsible for the creative direction of tridimage´s design projects. As a packaging designer he thinks about every aspect of the design: the material, how it smells, how it opens, ...   We talk about: His background as an industrial designer Tridimage ,...

Turn any venture into an admired brand.  In this episode I talk with Fabian Geyrhalter from Finien. This guy is a serieus knowledge bomb. We talk about turning ventures into beloved and trusted brands by using storytelling and other techniques. It's a really value packed episode, enjoy!  We talk about: Bigger than this , his latest book, highly recommended! (affiliate link) Finien , Fabian's agenc...

Working global, thinking local.  In this episode I talk with Tom Green & Daniel Tibi from Edenspiekermann. We talk about working at a global agency, the dark side of German design and some other interesting cases. We talk about: What it's like working abroad The dark side of German design How it's like working with clients internationally Be sure to check out Edenspiekermann   The Nanoscent pr...

Inspired by the past, shaping the future. In this episode I talk with Steve Wolf, he's one of my biggest design heroes so I'm super excited to talk to him. We talk about his inspiration as a designer, how to involve clients in the design process and a lot more. We talk about: Steve's history and how he started the studio Working together with his wife What inspires Steve: Ikko tanaka and many more...

A Brand New world In this episode I talk with Armin Vit. Armin is the founder of the Brand New blog, one of thé design blogs in the design community. Armin has been writing and commenting about logo and identity design for a long time. It makes him a really interesting guy to talk to. Enjoy! We talk about: How to learn the language of design Armin's blog: Brand new Reasons to do a rebrand Recent P...

Creating human tech brands  In this episode I talk with Alex Antolino. He is the creative director at Typeform. We talk about the rebrand at Typeform, how to create Human brands and much more.  We talk about: What's it like working at a tech company like Typeform The Typeform rebrand Learning about your customer Creating Human Brands How branding is like scuba diving. You do not 'invent' the brand...

In this episode I take a look back at all the valuable insights I got from the podcast guests. It was such an honor and interesting ride to start this first podcast season. I got to talk to some amazing people and learned a lot of things. I want to thank all of the guest from this first season and I look forward to the new season (starting june).  We talk about: The 10 lessons I've learned this se...

For |blanc| who |blanc| we are the only |blanc| that |blanc| unlike |blanc| we |blanc|  In this episode I talk with Jason Halstead, he runs Gist Brands and is an experienced brand strategist. I found Jason through one of the many great pieces of content he puts out there, the Brand Spectrum. Jason is a great educator and knows his craft. We talk about positioning and when to rebrand.   We talk abo...

You do not provide answers, you provide questions.    In this episode I talk with Karel-Jan Vercruyse, founder of strategic agency Dull , Karel-Jan has worked together with our agency and shown us the value of top level strategy. We talk about the different frameworks of strategy, the importance of why and how to make companies future proof. We talk about: The four frameworks for positioning a bra...

You're in the room, they've asked for your advice. Feel confident.   In this episode I talk with Mr. Ben Burns, as a digital director for Blind and the COO of the Futur , he has been educating designers al over the world together with his mentor, chris do. We talk about makers and thinkers, dealing with confidence, stylescapes and Ben's personal story of how he got from being a Narcotics guy to wh...

It's not about how it looks, it's about how you feel.   In this episode I talk with Ian Paget, Ian is a really intresting guy, having created the logo geek community and blog he has been giving value in the design community for years. His own podcast features some design and branding legends such as Marty Neumeier and Chris Do. We talk about how to build a community, the importance of strategy and...

Serving your customer's customer.  In this episode I talk with Aaron Pierson, he's an Amazon best selling author, owner of brand consulting agency Vitals , podcast host and much more. We talk about brand strategy, disrupting the market, how to facilitate using lego and how to do customer research. Aaron is a branding boss and I hope you'll enjoy this value packed episode.   We talk about: Facilita...

Opening your eyes as a designer.  Hey guys! In this fourth episode I talk with Fransisco Andriani. Together with his girlfriend Clara Fernández he founded Asis , a graphic design studio based in buenos aires. Fransisco gives some great tips at the end, so stick around!  We talk about: presenting your identity work for the client getting inspiration as a designer finding clients internationally  I'...

Brand strategy and uncovering the Human truth with Kristoffer Fink Parup Hey guys! In this third podcast I talk with Kristoffer Fink Parup, he's an experienced brand strategist at International branding firm Pearlfisher . _Kristoffer has worked in the world of branding as a Strategist for 5+ years at Monocle, venturethree, Pentagram and Pearlfisher. _ _Seeking to make brands express their essence...

Henk Willems: award winning branding veteran. Hey guys! In this second podcast I talk with Henk Willems, he's a veteran in graphic design and branding. Having worked in agencies such as Duval, he has done a lot of award winning, iconic work. In the podcast we talk about brand strategy, brand manifesto's, how to present your identity work and how to grow as a designer. I hope you enjoy. You can fin...

In this episode I talk with GIl Huybrecht, he's an amazing web/identity designer.  We talk about how to use typography to create website that are 'on brand'. We talk about managing expectations and negative feedback from your client. Gil also explains how he grew his dribbble audience to over 8000 followers. This is a public episode. If you would like to discuss this with other subscribers or get...