Let’s talk ABM

In this episode of Let's talk ABM, Declan chats to Trinity Nguyen, VP of Marketing at UserGems. Trinity is a seasoned SaaS Marketer and a passionate technology advocate. Her experience spans developing and executing go-to-market strategies, Product Marketing, Demand Generation, Account-based programs, and Sales enablement. Here's what they cover: - What Champion Tracking is - Why multi-thr...

In this episode of Let's talk ABM, Declan chats to Andrew Watkins, Top Account Field Marketing Lead at IBM. Andrew’s experience marries Marketing and the Creative Arts. His 13+ years at IBM have seen him work in Sales Enablement, Brand, Advertising, and now Account-based Marketing. It is this diverse background and experience that Andrew is able to apply to his ABM thinking and successful prog...

In this episode of Let's talk ABM, Declan chats to Mujesira Dudic, Director of ABM, Financial Services at Capgemini. Mujesira is a seasoned Sales and Marketing professional who understands better than most the power of ABM. Her 10+ years in Sales taught her one side of the coin, while her move to Marketing and ABM some four years ago has taught her the other. Combining these two disciplines –...

In this episode of Let's talk ABM, Declan chats to Karen Strugnell, Global Client Relationship Marketing Leader at Accenture. Karen is a seasoned B2B Marketing professional with more than 30 years experience working in the technology industry. Her recent experience has included 12 years at IBM, where she was the ABM & Strategic Partnership Director for Europe. In her current role at Accent...

In this episode of Let's talk ABM, Declan chats to Taylor Young, Principal, ABM Strategy and Customer Experience at Terminus, where she is the voice of the customer inside the organization. A previous Terminus customer, Taylor brings a unique perspective to her role to champion the most effective use of Account-based Marketing and technology. Here's what they cover: - How Taylor is the voi...

In this episode of Let's talk ABM, Declan chats to our very own Heads of ABM, Jack Rawlings and Josh Weale, to uncover some exciting news about a new upcoming podcast they will be launching. Combining Jack's extensive experience in both B2C and B2B markets with Josh's background in journalism, client-side experience and passion for all things ABM – together, they lead the development o...

In this episode of Let's talk ABM, Declan chats to Heather Adams, Senior Director of Demand and Account-based Marketing at Socure, the leading provider of digital identity verification and fraud solutions. Heather is a seasoned B2B Marketer with almost 30 years’ experience developing marketing strategies to help enterprise B2B technology sales teams succeed. Here's what they cover: - How t...

In this episode of Let's talk ABM, Declan chats to Laura Matthews, Director, Global Account Based Marketing, EMEA at UiPath. A seasoned B2B Marketer, Laura leads UiPath’s ABM strategy for major enterprise accounts in Northern Europe. She has previously held senior Marketing positions at BT, Google, and Cisco, as well as acting as an Enterpise Advisor for the Mayor of London. Laura is also an E...

In this special episode of Let's talk ABM, Declan chats to our very own CEO at strategicabm, Alex Embling. Alex has been in B2B Marketing practically since the beginning! He started strategicabm more than 25 years ago and has lived through all the major B2B trends – from SEO to Inbound, from Content Marketing to Demand Generation. Alex pivoted strategicabm to be a pure-play Account-based Marketing...

In this episode of Let's talk ABM, Declan chats to Philip Angerhofer, Global Lead for Expansion Marketing at ON24. Phillip's B2B Marketing experience has spanned roles at Qualtrics, Pluralsight, and now ON24. His role at ON24 has seen him launch Account-based Marketing to grow the share of purse and reputation in existing accounts. Phillip’s passionate about building relationships with his sales c...

In this episode of Let's talk ABM, Declan chats to Gabrielle Pirzad, Head of ABM, EMEA at Citrix. In this role, Gabrielle is leading the ABM charge, developing targeted programs to build relationships with strategic accounts and build an ABM Center of Excellence. Previously, Gabrielle was the Head of Field and ABM Marketing (UK & IRE) for IBM where she led priority account marketing teams to d...

In this episode of Let's Talk ABM, Declan chats to Davis Potter, ABM Marketing Manager, Strategic Accounts at Scale AI. Davis has been schooled by two of the leaders in enterprise ABM, Pega Systems and Google Cloud. He is now leading the Account-based Marketing charge with the startup Scale AI, where he has stood up an ABM program in less than three months with tangible results. Here's what they c...

In this episode of Let's talk ABM, Declan chats to Christian Weiss, Director of ABM, EMEA at Autodesk. Christian is a seasoned Marketer and a veteran ABMer. His passion for Account-based Marketing is palatable in this podcast episode as he shares his ABM journey, his collaborative approach to working with his Sales colleagues, and why he believes that the customer should be at the heart of any ABM...

In this episode of Let's talk ABM, Declan chats to Justin Fordham, Head of ABM at 360Learning. Justin is a Marketer (and ABMer) at heart, with the mindset and vision of a Sales professional. Now in his fourth Account-based Marketing role at 360Learning, Justin is building an ABM strategy from the ground up. He shares his ABM journey and how his Sales past has made him a better Account-based Market...

In this episode of Let's talk ABM, Declan chats to Adam Holmgren, Head of Demand Generation, Europe at GetAccept. Adam has become a leading figure in the world of Demand Generation, both through his work at GetAccept as well as with his community - The Demand Generation Movement. He is taking GetAccept's Marketing on a journey from SMB to mid-market and share his journey with us. Here's what they...

In this episode of Let's talk ABM, Declan chats to Keith Pranghofer. Keith is Director of Marketing, ISV Partnerships at Microsoft, where he oversees the channel partner ecosystem. His 16-year career at Microsoft has seen him work across Strategic Accounts, Field Marketing, Customer Lifecycle Marketing and Commercial activities. ABM for Keith is all about putting the customer at the heart of every...

In this episode of Let's talk ABM, Declan chats to Lisa Sharapata, CMO at BoostUp. Lisa is a global Marketing Leader, advisor, and thought leader who has delivered transformative growth in many high-tech companies. Over the course of the last 20 years, she has led teams across all Marketing disciplines – from Demand Gen to Brand, Growth Marketing to Customer Experience. She is now heading up Marke...

In this episode of Let's talk ABM, Declan chats to Jess Larkin, Senior Strategic Marketing Manager, Financial Services at Confluent. ABM is nothing new to Jess. She's been responsible for creating successful ABM motions at companies such as Okta and now Confluent, forging effective partnerships with Sales, driving operational excellence, and executing successful pipeline generating programs. Here'...

In this episode of Let's talk ABM, Declan chats to Corrina Owens, Senior ABM Manager at Gong. Corrina is an award-winning ABMer who is now blazing a trail at Gong. A passionate Marketer, Corrina is all about building customer-centric programs with impactful account experiences and communities. Corrina has also recently been listed in the first-ever Future CMOs watch list by the Peak Community. Her...

In this episode of Let's talk ABM, Declan chats to Akriti Gupta, Global Head of ABM at Google Cloud. A passion for marketing translates to a passion for customers, and that’s what has made Akriti love her journey in this realm across GE, Samsung, and now Google. Based in San Francisco, she currently heads Account-based Marketing for Google Cloud globally. Here's what they cover: - How Google Cloud...

In this episode of Let's talk ABM, Declan chats to Daniel Dong, Manager of Expansion Growth at Samsara. Daniel is a full-stack marketer, business strategist, and casual developer who is currently Manager of Expansion Growth at Samsara, the connected operations platform. Daniel recently won the 'ABM Nerd' for his heavy emphasis on data in his ABM campaigns. Here's what they cover: - Key learnings m...

In this episode of Let's talk ABM, Declan chats to Guy Phillips, Head of Enterprise Marketing, EMEA at Autodesk. Guy has that unique experience of working both Agency and Client-side, delivering exceptional ABM experiences. In his current role, as Head of Enterprise Marketing for EMEA at Autodesk, he is leading the charge to create high-impact ABM account experiences. Here's what they cover: - Why...

In this episode of Let's talk ABM, Declan chats to Yaagneshwaran Ganesh, Director of Marketing at Avoma. Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, author, podcaster, and TEDx speaker. Yaagneshwaran is among the top 100 global marketing technologists and is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World...

In this episode of Let's talk ABM, Declan chats to Florence Broderick. Florence is CMO at CARTO, with responsibility for translating the value of Location Intelligence to enterprise organizations in a wide range of sectors. Prior to joining CARTO, Flo worked at Telefónica's specialist Big Data unit, having previously worked in Connected Car, VoIP tech, and mobile data insights in the UK, Spain, Ge...

In this episode of Let's talk ABM, Declan chats to Richa Pande, Global Head of Account-based Marketing Campaigns at HP. Richa's approach to ABM is to take a 'customer-backward approach' - employing data-driven insights, high octane content, and highly effective, A/B tested campaigns to break through status quo customer scenarios and address pain points. In this latest episode of Let's Talk ABM, Ri...