Rana AlBasri Mouawad

LET'S MAKE WAVES with Rana AlBasri Mouawad

Business EN ↓ 79 episodes

Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career. Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.

Author

Rana AlBasri Mouawad

Episodes

#4: How to Build your Bio, Social Media Profile & Perfect your Elevator Pitch 26.10.2020 19:51

We’ve all been there, at a party or dinner, and someone turns around and asks “so, what do you do?” The way you answer that question will either: A: Spark interest and you start having a conversation with this new person you just met B: Get a look, best described as “what??” from that person, who clearly has no clue what you just said. You start to explain, but the start was just not smooth C: The...

#3: Understanding Content Strategy & its importance in building a Brand and Grow a Business 11.10.2020 10:41

There are many definitions to Content, and I feel that most of them are focused on just information, as in Content is Information. That is not a complete definition. What is content? Content consists of 4 elements: Information, Context, Medium and Form. Every one of those elements is important, because without one, content is lacking and therefore will not deliver on its ultimate intent. Think of...

#2: How to Approach Media & Pitch your Story 05.10.2020 22:08

Having your story or your business news published in the media is a great achievement in your efforts to build your brand credibility and positioning yourself as an expert in your field of experience. Over the years, I have experienced first-hand the positive effects of PR on my business and for my clients. Media relations and PR coverage is an additional tool in supporting your marketing and to g...

#1: How to Identify your Ideal Customer 25.09.2020 17:32

When I first started my consultancy, I broadened my focus, because, in my mind, I thought “who doesn’t need marketing strategy, business and personal branding advice”? Right?? Well, I was wrong and soon enough, I realized that this created a lot of hurdles for me when approaching new clients, because (to them) my portfolio was all-over the place! For some reason, I know I am not alone. Today, most...