Let's Eat with Mark Samuel

We talk fresh fruit, then frozen, regional farmers, growing to 4K doors and how to sell on amazon. 

We talk founder's, personality, story telling, sales decks, and 3 key ingredients needed to help sell a CPG product into retail. 

We talk cookie dough, retail in San Francisco, pandemic, Shark Talk and lots and lots of DTC, plus packaging design. 

We talk probiotic shots and building out regionally, plus supporting sales and marketing. 

We talk investment, what brands should know, the state of the CPG industry and more.

We talk all things brands and buyers, how to submit, what a buyer may be looking for, innovation, flavor and more. 

We talk cookie dough, direct to consumer, indulgence, moving into retail and all things marketing at store level. 

Live episode at the CHFA show with Mike Fata. We talk all things CPG, plus health and wellness and why it's so important. 

We talk investments, access to capital, what makes a good brand, a good operator, getting to $100M, and more. 

We talk CPG from 2009 vs now, health and wellness, posting on social media as the founder, real mission and purpose, what it took to get to this point through scrappiness and most recently a $50M financing round, what's ahead, and why data is so important. 

We talk PR now vs years passed, expectations, what's a good story,  putting out content, and when to bring someone on.

We talk portable dog water bowls, creating a new category, the pet market in general and PR in CPG.

We talk upcycling chips, regional distribution, staying lean and supporting those in CPG.

We talk flatbreads and dips, farmer's markets, 55 of them a week, going from $0 to $14M to $0 and now starting it up again, family business, good products, and helping brands reach their full potential. 

Mark asks, "what is one piece of advice you'd give to a new founder in CPG?" And 19 different founders answered it. 

We talk PR today vs 10 years ago, market fit, and all things communication. 

We talk Bay Area, upcycling, rescuing nutritious grains, selling the ingredient vs creating own products, and email marketing. 

We talk DTC, amazon, website, ads, copy for those ads, cost to acquire, this is a good one if you have a CPG brand and want to sell online. 

We talk about the story of Jojo's, how it started, low to no sugar chocolate, distribution, raising capital, and helping CPG brands succeed. 

All things digital and social media marketing for CPG. We talk TikTok, Instagram, Reels, retail support, influencers and more. 

We talk European treats, the story behind it, how the founder and CEO met, supply chain, moving into breakfast, and giving back. 

We talk bath and body products, having experience in CPG sales to help, being a premium brand, nabbing a big retailer early and product packaging. 

We talk sales objectives from last year, who procures buyer meetings, how data or lack thereof can benefit you, showing incremental value as a brand, and why VALUE is so important. This is all things SALES. 

We talk on a company that houses 4 separate brands, all applying science and technology to its innovations, animal-free dairy, and more, plus marketing services for plant-based businesses. 

We talk drink mix, pivots, selling direct online and connecting consumers through sample boxes.