Let's Do The Right Thing

I ain't going on no plane fool! Is what Adam Hopkinson said when we began talking about a miniseries, profiling some of the consumer behaviour and creative work that's being done in the States. So it was with some irony that we found ourselves talking to Anson Sowby, who's not only one of the most charismatic and humble leaders we've ever spoken to, he's also a close personal friend of Mr T. This...

Our miniseries of discovering the best business practice in the States continues with a brilliant story about inclusive branding and packaging. Katherine Pereira is a Strategist, specialising in Brand Identities, and through a personal insight, she was able to come up with a simple concept to engage a cosmetics range with 86 million underserved American consumers. Hosted by everyone's favo(u)rite...

Wayne is Mr Programmatic. People talk about his in-depth technical knowledge, how he knows the industry and its players like no one else, and how his experience and connections make him an invaluable strategic asset. Also by the way, and we quote here, 'he's one of the nicest people ever'. This is Programmatic 101, Stateside. Presented by the well travelled, Adam Hopkinson. Wayne's Podcast: https:...

Lee Puri is the Co-Founder of the world's biggest programmatic partner, MiQ. Together, with Gurman Hundal, he's built the media partner into a sustainable business, using data analysis and insights to drive meaningful outcomes for clients. Lee has an entrepreneurial streak underpinned by a tenaciously strategic mind, and it's fascinating to hear how he and Gurman have upscaled the company to a glo...

In 2020, Laura and Kate decided they'd done their time in the agency and media world, and they were ready to start working on their greatest passion: people. Turning the tables on traditional recruitment, Liberty Hive set out to offer a modern solution to hiring methods, using a technology led platform to connect media, marketing and mar-tech specialists and businesses in the most efficient way po...

Mel is a leader with an impeccable CV, having plied her trade on both sides of the agency / media fence. From the early days, she applied her entrepreneurial skills with a keen eye for detail, and it's that combination of flair and focus, alongside an innate ability to build relationships wherever she goes, that has seen her flourish as a business transformation leader and operations specialist. P...

Andrew's career has seen him take on Senior Commercial roles at Global, IPC, Primesight and The Guardian, and he's now Managing Director at the premium podcast hosting and monetisation platform, Adelicious. He specialises in performance management and commercial strategy, but he seems to have achieved what he has through developing teams and leading them with humility and passion. Presented by the...

John-Paul is a problem solver. His career has seen him head-up roles in Sales, Marketing, and Business Development, and he's now using all that expertise and knowledge to run the show at Seika Media, a company dedicated to results. With a curated service that sources, vets, and sets up hundreds of programmatic deals in one Deal ID, it's a business model that gives the buyer a differentiated supply...

Lindsey loves television. But quite unlike her fellow enthusiast, the idle Mike Teavee, Lindsay is awash with ideas and and knowledge. She's a fellow of the Marketing Society, an Honorary Fellow of the IPA and a member of the Marketing Group of Great Britain. She also holds and has held Senior Roles in some of the most prestigious media organisations and if we were to compare her to any of the Roa...

Since beginning her career at Dennis Publishing, Julia Linehan has been at the heart of the changing digital media landscape. She's held major commercial roles, both agency and media side, and since 2012, she's poured her (considerable) energy into The Digital Voice, a PR agency with an incredible people first philosophy. Julia is also a co-founder of SPILL, an industry group of like-minded people...

Duncan has lived and breathed brands for the best part of three decades; an entrepreneur and PR agency owner with a talent for taking products to market and building global reputations. He's also one of the busiest people we've ever spoken to on Let's Do The Right Thing, yet at the heart of all his success is taking time out to recharge. If you need a reminder of the value, benefits, and possibili...

Shaun Martyn had a vision to create a world where people would have fair and equal access to opportunities, and the genesis of this world would be cricket. Over the years, his initiative has worked with cricketers from all corners of the globe; Vanuatu, New Zealand, Australia, Afghanistan, Nigeria and Rwanda, and how the talented individuals involved have taken their chance and given so much back...

In 2020 Dan Cresta put his natural skill of bringing people together, and with his business partner, Gemma Greaves, set up Nurture, an agency that specialises in connecting people, ideas and experiences. Their mission is to create compelling content that's engaging and relatable and it's fitting that his story is too. This is a funny and infectious conversation that meanders through the notion of...

To mark IWD, Radio Works hosts a double bill of inspiring individuals. Sylvia Enotiades is UK Head of Influencer Marketing Agency, IZEA, a company that develops technology to connect brands and creators. In this episode she talks about the strategies that go into creating authentic content and the latest ROI measurements for influencer marketing. It's a captivating listen that traces Sylvia's...

To mark IWD, Radio Works hosts a double bill of inspiring individuals. Verica Djurdjevic is the Chief Revenue Officer at Channel 4, recruited from the planning-led media agency, PHD. Verica took over during the lockdown of winter 20, and has guided the biggest youth-reach medium through the changes in viewing behaviour, whilst at the same time developing new opportunities offered by evolving platf...

In this Industry Talent special, we hear from Darren and Liz. Both shared a background in marketing and the agency world, before joining forces in 2019 to launch Conker, a company that finds talent for senior roles. They discuss qualifications, how consumer habits have changed, the demand for a new type of leader, and how their secret to success is something called a Partnership Charter. Hosted on...

A transformational business leader, driven by improving work environments, culture, and wellbeing. Suki is a CEO who speaks with clarity and enthusiasm about her work and inspires resilience and best practice. She's also a Charity Campaigner in Cancer and Mental Health. This is a must listen for any incumbent or aspiring CEO. Hosted on Acast. See acast.com/privacy for more information.

You know the Churchill Dog? (Reply in the appropriate way) You ever want to create that kind of branding that sinks into the conscience of the public? Bet you're wondering what the thought process was? Well, this is the story of the Creative behind it all. It's a fascinating forty minutes and an insight into the kind of energy and enthusiasm it takes to enjoy a career littered with success. Intere...

In this episode we explode the myth of getting ahead by getting nasty. Ruth Mortimer is one of the most influential voices in the industry. She manages leadership programmes, business directors in all corners of the world, and she runs a global education business. If she wished it so, many minions would jump through flaming hoops at her command. Instead, the former archaeologist eschews the age-ol...

It's a complete coincidence that on the day RadioWorks has a Christmas do, we're releasing this episode about a brand in the low and no alcohol category. It's an intriguing sector that seems to follow rather than lead shifting consumer behaviour, and in Digital Lead, Stephanie Foxley it has a convincing champion. Presented by the eternally civil, Adam Hopkinson. This interview was recorded whilst...

From taking student shows to Edinburgh, to taking on the world with an award-winning musical; this is an infectious and fascinating conversation with a Global Marketing Director with an insatiable appetite for live events. From AKA, to immersive theatre, to now working with Back To The Future on Broadway. Sounds heavy? Weight has nothing to do with it... Let's Do The Right Thing is curated and pre...

Imagine you owned four of the five billboards in a street. Then the street got closed, and you had no advertisers. Impossible to recover from, right? Not if you're Karen Stacey, the CEO at Digital Cinema Media. Through supportive leadership and strategies of great clarity, Karen has made DCM a leading light in how to navigate, not just a business, but an industry, out of a pandemic. This is a conv...

In recognition of Matthew Dearden's nomination for Media Week's Leader of the Year, we revisit this conversation with a master of strategy. The CEO and Founder of Alight Media shares his expertise on management disciplines and all things OOH.  https://www.mediaweekawards.co.uk/finalists/matthew-dearden Let's Do The Right Thing is curated and presented by Adam Hopkinson: https://www.linkedin.c...

As the editorial lead for the UK's most prominent marketing title and event, Russell Parsons is a trusted authority on issues and trends. In this episode, he discusses the need for greater diversity, talks about a desire to see apprenticeships offered at agencies, and calls on the sector to get qualified. Let's Do The Right Thing is curated and presented by Adam Hopkinson: https://www.linkedin.com...

Jack Peagam is undoubtedly one of the UK's hardest working entrepreneurs. He and his business partner have just raised half a million pounds for their new start-up, Linkup, at the same time as continuing to grow their online fitness platform, Active. What motivates him? What inspires him? And how does he find the time? Presented by Adam Hopkinson. Let's Do The Right Thing is curated and presented...