Legendary Leaders: For Female Business Leaders

Welcome to July!  This month’s focus is all about financials and hitting financial targets.  Why?  Because we are halfway through the year and we need to do that gut check.  How are you performing halfway through FY21? If you know me either because we work together, because you are in my private Facebook group, or because you have been following these podcasts since 2020, then...

This is the final episode as we wrap up the month of June and our mini-series on sales calls.  We have already talked about naming the salesperson inside of you.  Today let’s dive into the idea of stepping into your sales persona.  How exactly do you do it? When I was in pharmacy school I would listen to the same type of music driving to school each morning.  I would get myself...

We are keeping with the sales theme today and we going to talk about listening!  You must use your listening skills if you want to have a successful sales call. Have you ever been to a car dealership or in a store and the salesperson kept trying to sell you what she likes or thinks you need? Or maybe your mom or your grandmother asked what you wanted on your dinner plate from the family...

Are you showing up confident and certain on your sales calls?  You know I have said, and Tony Robbins says, that the person with the most certainty in a conversation will have the most influence.  Right?  Certainty wins. If I got on this episode right now and I said, “Well you know, I kinda want to teach you about sales calls.  You see, they are sort of important.  And if...

Let’s just say it and agree: no soft selling.  A soft sale isn’t the path you want to go down because it doesn’t empower the customer to buy nor does it ultimately deliver consistent revenue to your business. When most people soft sell, they don’t close.  They ask questions like “So what do you think, are you ready?”  In those instances, you have taken a potential customer out of th...

For the entire month of June, we are going to focus on selling.  That’s right, the ever-important aspect of generating revenue in your business.  Today we are focused on the idea of selling vs. serving.  I have touched on this before but let’s dive into it again as a quick refresher before we jump into other topics throughout the month. This is a quick one! The reality is that many...

Why did you get into the business?  That is a super common question and one that quite frankly, you can probably answer in your sleep.  But today I am challenging you to go a step further, what is your passionate why? Most people will say they got into business to gain freedom, financial independence, or because they wanted to prove a point.  While I am sure we can say we each feel...

Don’t be the business owner that falls in love with his/her product.  You must fall in love with your customer in order to consistently answer this fundamental business question: What business do you need to be in? The bottom line, the business you need to be in is the one your customer needs you to be in.  Let me share it with you from a perspective that hits home for me personally. &nb...

If you want to grow your revenue, you can’t count on “I always do it this way” to continue to work for you.  In order to grow and thrive, you must avoid “the perfect way” and instead focus on strategically innovating. Know this, businesses that fail do so because things stop working.  Businesses die because they don’t change or grow and as a result, their industry and/or their customers...

During the month of May, I’m focusing on small business owners. Today’s challenge is: don’t wait until you’re ready! What am I talking about? Here’s a great example, you can’t wait to hire when you are “ready to hire.”  Know this, your business is a living, breathing entity just like you.  While you may not be ready for a lot of things, that doesn’t mean your business is in the same boat...

When you are thinking about your corporate career, do you have a running dialogue in your head that sounds something like, “But I can’t be different at work?  Differences aren’t honored. We say we honor them but honestly, we are just expected to fit in.  How do I honor my authentic self but stay in the corporate world while I’m launching my own business?”  The answer is: bring your...

Today we are focusing on embracing yourself and knowing you are enough. As we continue to talk about the mindset, “too much is just right,” the most common question I keep hearing is:  “How do I accept this truth?  When you said this Katrina, it resonated with me.  But I can’t get my mind there.  I can’t accept it. I’m afraid.” I understand the fear and I respect it. You see, a...

In last week’s episode, we talked about the fact that too much is just right.  Inherently though, there are amazing women out there who are thinking, “I can’t leave my corporate job today.  I have to save some money, I have to take care of a sick parent, etc.  I need to be successful in this job for another year, how do I do that, Katrina?”  In other words, “How do I make it in...

Did you know that too much is just right? For all of you who have been told, you are just too much, meaning you have heard things like:  You are too smart.  You solve problems too quickly.  You expect too much because you want everyone to perform at a minimum performance level , or maybe it’s because you want to remove people from your team who don’t perform.  It could be that...

If your business fiscal year follows the calendar year, then today is your last day of Q1, which means it’s time for you to assess your Q1 results. Now, for those of you who are in the initial phases of starting your business, you may be saying to yourself, “Katrina, I don’t have a business so I don’t have a fiscal year.”  Oh, yes you do!  You may not be generating revenue yet, but you h...

With the change in the weather, why not use that as motivation and let spring pump up your afternoon routine? Yes, it’s spring.  When I think March and April, I think about new beginnings, right?  That’s what spring is. There is always this hope, this promise . . . this level of excitement that comes with spring.  We move out of the cold, wet, dreary, dark season of winter and we co...

Are you selling? No doubt when you heard me say that your answer was one of three things: I don’t have anything to sell yet, but I will, here’s what I’m doing. Of course I am selling Katrina, I have ads running, i have funnels working, I have emails sending.  I’m selling! I am selling but I’m not getting results.  So . . . I don’t know if I am selling or not. Ok, now you get why I’m aski...

Does your circle challenge you or silence you? I talk about your circle regularly because it is said that you are the sum total of the 5 people you spend the most time with.  Now, in this pandemic world, I don’t know that you spend time with 5 people.  You may only spend time with 3 people.  Either way, you are the sum total of those that you spend the most time with. As you continu...

Who are you really? Maybe that’s a strange question but I want you to think about it for a second. Who are you? When someone says, “Tell me a little about yourself,” what do you say? For all of my Legend Leaders out there focusing on going from corporate to confident entrepreneur, the idea of introducing yourself as “The Senior Director or Senior Vice President of Blah Blah Blah” just doesn’t...

If you don’t believe in yourself, who will?  It is an obvious question.  When we hear it many of us say, “Yeah, yeah, I believe in myself.”  But in reality, we are saying yes with our mouths but not with our minds.  We don’t really believe it . . . So, let’s focus on belief today.  Ask yourself: if I don’t believe in myself, who will? Remember that you are bringing yoursel...

Last week we talked about the perspective of drawing your line in the sand to help you make your corporate exit.  Inevitably, when I am working with amazing women just like you I get the question:  “Katrina, how do I find more time to get the extra work done?”  Today we are going to tackle the methods for finding more time in your day for your business. First, think about it this wa...

Ready to leave your corporate job for full-time entrepreneurship?  You have to set your exit date. You have your business, you have launched it, you are working in it each day AND you are still kicking butt in your day job. But you are ready to take the leap; you are ready to step into your own business full time. But how do you do it?  How do you find the balance? Too soon and you may n...

We all face problems as we are starting or running our own businesses.  Challenges are normal, it’s the exciting part of paving your own way. But in order to overcome challenges, we have to find the answers. Ultimately, we must ask better questions to get better answers. With that said, let me tell you a little story.  If you have children, no doubt you have experienced this too. My son,...

Let’s talk business.  I want to help you nail down your target audience.  For me, this has changed over a year’s time and it was through lots of money spent on advertising, training, mentoring, etc. that I finally figured it out.  My goal is to share with you my lightbulb moment so you can use it to run that much faster. You. may think that finding your target audience is easy. &nbs...

Because it’s the start of the new year I have been asked as of late which books I would recommend.  Today we are talking about the foundational books and audio programs that I treasure. So here’s the deal, first let me say that if you are going to go buy all of these books but then not schedule time in your day/week to read them, don’t worry about which books to read because you will never ge...