Legendary Leaders: For Female Business Leaders

We have 2 months left in the year, and I want to know: is your life plan on track? I mean, it has just hit me how tired I am, mentally. 😁  I have put out 4 courses this year, another one on the way, launched my backpack company, and I’m still a mom and a wife, I volunteer . . . and, well, you get it.  It probably sounds just like you! I can speak for myself when I say that when COVID hi...

Yesterday I talked about planning for the holidays, and how that has to happen not only for yourself but for your employees.  As we focus on the last few months how are you staying connected to your team? You know it was easy to focus on everyone in March, April, and May.  We assumed this working from home stuff was going to end by then.  But when we hit July, we realized it was goi...

It’s the end of October and you know what that means, you are going to blink and it’s going to be Thanksgiving, Christmas, and New Year's Day all in a 2-second time span.  So here's what I'm encouraging you to do today, plan your holiday time now. If we aren’t aware of the time of year, not only will we lose time in our business, but we will lose time in our lives and in the lives of those wh...

Today's challenge:  as you are eliminating the gray, include underperformance.  I am getting feedback from friends and clients that they are considering the restructuring pathways for their businesses (reducing headcount, changing the overall structure of their businesses, etc.).  If you haven’t listened to that series, go check it out.  As they are working through it, what the...

You are excited now!  You are committed to your business, ready to jump in, run, and start making it happen.  But now you are asking yourself the next important question in this process: what should I pursue?  How do you start to feel really good about what you want to sell in your business? You need to look at what fulfills you. Think about waking up each morning with a feeling of...

Another common question I get, because those of us who have worked in the corporate world understand this very well, is that most of our friends are also in that same world.   Because we live similar lives, that's how we became friends in the first place.  As you start to become a different person, you are going to start looking for new friends.  So today's question is: when le...

Today we are going to focus on the next most commonly asked question when women are trying to step out of the corporate world into the entrepreneur world: How do I get my spouse on board? What a great question!  Seriously.  That’s another fear that many of us face.  Ultimately, you have to believe in what you are doing.  If you aren’t certain this is what you need to do, if you...

Once you commit to starting your own business, you are ready to take some action, right?  So the next common question I get is something along the lines of I'm committed to starting my business, what's next? Great question.  I recommend you look at your current life.  You need to ultimately decide several things: Can you stay in your current job until you get your other business up...

Another common question I get when talking about going from corporate to confident entrepreneur is something like, “OK  Katrina.  So you are helping women who know they want to step out of corporate and start their own business, that’s cool. But how do you help them overcome the fear of leaving the corporate world? Fair question. First, let me tell you.  We are ALL afraid. All of us...

I have people ask me regularly, “Katrina, you are a pharmacist!  Why did you shift from pharmacy to Legend?”  It’s a reasonable question. But before I dive into it, let me tell you this.  You will forever be asked why you left a career you developed, a degree you attained, a pathway you started to go down, in order to pursue something else. Remember that we have all been taught to r...

The best decision I made when I changed companies was this: when moving from corporate to a start-up, take a week off,   Now remember, I had no one telling me this; no one advising me or guiding me through this process.  It's the main reason why I coach.  So I can help women who want to step forward, do more, contribute more, make an impact, and feel fulfilled, step out of the...

Yesterday I spilled some personal details about my life and my career change, and why I am so passionate about helping other women find their pathway out of corporate and into their calling.  Let me save you the 7 years and the lost time so you can live your life!  😁. Today I want to continue on this topic of stepping into your fear by talking to you about mental preparedness.  If...

As you all know, I share with you the details of my experiences, either personally, the experiences of my clients, friends, family, inner circle, and even the role models and mentors I have.  It has taken me some time to get to the point where I could share this episode, simply for the same reasons it may be taking you some time to go after your dreams.  I want to talk to you about leavi...

As we continue to move through the year and have entered into what seems like an eternity of working from home and working remotely (with the sad reality of eternity actually only being 7 months), we continue to see the people around us struggling with the new responsibilities of the world.  In these times, it's not enough to be supportive, you need to focus on being empathetic to your team....

Hey, what are you learning right now?  Yes, you.  What are you learning right now?  I know that may seem like a silly question, but it is actually a critical question.   We have talked about what you need to remove from your life that isn't productive, isn't giving you the best vibes, isn't 100% motivating and supportive, right?  But what are you putting into your life tha...

I want to share another story from a client interaction.  As always, please know the details and information in this story have been changed to protect their confidentiality. 😁  Here's the question I want you to think about as we dive into this: how does someone earn back your trust? You see, my client has a business that is growing rapidly.  She is to the point in her mature busin...

Don't frustrate your team with innovation.  I was working with a client recently who was frustrated with her team.  But upon talking through the situation, we realized that she was the one actually causing the frustration.  You see, like many entrepreneurs, she is an innovator.  However, at this point in her business, she cannot focus on innovation as she used to in the past. &...

The second most common question I get when I talk about mastering the 9 fundamental pillars of business is: once I master the 9, am I finished?  Usually, this question is posed by a business leader who is in the startup phase.  You understand the hustle, the focus, and the work that goes into a startup.  So naturally, you want to see some light at the end of the tunnel. Well, the sh...

As I teach and talk about the 9 fundamental pillars of business, a question I inevitably get is:  Why don't I hear about the 9?  It's a great question.  The key here is that you do hear about the 9, just not in the direct way I teach it or share it. You see, out of the 18% of first-time founders creating successful businesses, a small few of those people get lucky in some regard. &n...

This is the last pillar on the list, the financial pillar.  Again, a no-brainer when it comes to realizing this is a fundamental pillar of business.  I get it. But you would be surprised at how many female business leaders avoid this pillar. You know this, I have done several episodes on this before.  I'm passionate about this pillar, I'm passionate about all of the pillars.  B...

As we continue to move through the 9 fundamental pillars of business, today we are going to talk about your sales and marketing funnel as well as your sales framework pillars. Your marketing funnel sounds fairly obvious, and again, it is.  This funnel is a combination of tools and strategies you use to advertise and bring your target audience into your business in order to generate a sale. &n...

No doubt these are the most obvious pillars out of the 9, the productivity and execution pillars.   You know without a doubt you have to be productive and you have to take action or execute.  But you would be surprised at how obvious, yet how often, first-time founders don't get these two pillars right. Productivity is the framework that ensures you are doing the right work at the r...

We are going to continue with our discussion of the 9 fundamental pillars of business; the pillars you have to have in place if you want to create a sustainable business.  Today we are talking about the mission statement and life plan pillars. Your mission statement is how you tell the world what you do each day in your business.  It truly is your "what."  What do you do each day? &...

We are diving in, talking about the 9 fundamental pillars of business today.  I want to kick off this discussion by talking about the communication and brand pillars. Here's the deal, the 9 pillars aren't mind-blowing or earth-shattering.  They are business fundamentals that if you sat down and truly thought about business, you would say, "Oh, of course, I need that!"  What most peo...

Today's episode is near and dear to my heart.   I'm sharing with you the fundamentals of what we teach and train within Legend Leaders; mastering the 9.   Only 18% of first-time founders create a successful business.  That means if you and 99 of your closest entrepreneurial friends are in a group together, only 18 of you are going to actually create a successful business. &nbsp...