Legal Marketing Moments with Nancy Myrland

(2 minutes, 50 seconds) Is Your LinkedIn Feed Broken, Or Is It You? If you've noticed your LinkedIn feed looks nothing like it used to, you're not alone. In this episode of Legal Marketing Moments, I will break down what's really going on behind the scenes at LinkedIn, and why you may be getting less visibility than you'd like. The answer might surprise you. Hint: it's not LinkedIn's fault. Legal...

(2 minutes, 42 seconds) Stand Out in the Age of AI: The Power of In-Person Connections I just returned from the #LMA26 Legal Marketing Association annual conference in New Orleans, where I presented twice, once on artificial intelligence and once on video, I am sharing a key message from both sessions: As AI-generated content makes it easier than ever to create and flood the market with artif...

(2-minutes, 21-seconds) When you describe what you do, or what your firm does, do people easily understand what you are talking about? In this episode of Legal Marketing Moments, I will walk you through what to think about when others ask what you do, or when you write your descriptions on LinkedIn. If you have any questions, you can reach me at nancy@myrlandmarketing.com. You can also listen...

(2 minutes, 54 seconds) Hi there, it's Nancy. Welcome back to Legal Marketing Moments, my 2-3 minute podcast. Today, I’m sharing a valuable tip from Christopher Penn on how to become a more productive prompter of generative AI tools like ChatGPT, Claude, Gemini, CoPilot, Perplexity, and others. I invite you to listen to learn how Christopher's simple technique can improve your AI interactions and...

(1 minute, 59 seconds) Welcome back to Legal Marketing Moments, my 2–3-minute podcast. Do people really know what you are like to do business with? Do they know what your personality is, what your approach to dealing with them will be? Do they understand what you know? Do they know what you are really good at? Let’s discuss. **************************************************************** NOTE: Do...

(2 minutes, 53 seconds) Welcome back to Legal Marketing Moments, my 2-3 minute podcast! You might have seen or heard me talk about AI Agents and the Agentic Era of AI that is upon is. I want you to start thinking about what this means for you and your client relationships when your agents are the ones talking to each other, scheduling meetings, and having the contact that you typically have with y...

(2 minutes, 45 seconds) Welcome back to Legal Marketing Moments, my 2-3 minute podcast! Do you spend time in the comments section of others’ posts? The tendency is to either post your own content or comment on someone’s post and then leave. In this brief episode of Legal Marketing Moments, I discuss one of many good reasons to spend time in the comments section. ***********************************...

(2 minutes, 29 seconds) Welcome back to Legal Marketing Moments, my 2-3 minute podcast! When giving someone on your team bad news that will have an impact on their job or their career, if you are ever tempted to tell that "person" not to take it personally and that it is "just business," I urge you to remember that you are talking to another human being. In this brief episode of Legal Marketing Mo...

(2 minutes, 38 seconds) Welcome back to Legal Marketing Moments! Let’s talk about the important skill of asking the follow-up question. This is one of the most important skills you can develop. In this brief episode of Legal Marketing Moments, my 2-3 minute podcast, I will help you understand why this is important, and how this helps you differentiate yourself from others. ************************...

(2 minutes, 33 seconds) Welcome back to Legal Marketing Moments! Do you consider yourself a perfectionist? Maybe an occasional perfectionist? When you make a mistake and you don’t sound up to your standards when you create audio or video, it is natural to think you need to clean up the recording so it is as close to perfect as possible. In this brief episode of Legal Marketing Moments, my 2-3 minu...

(2 minutes, 9 seconds) Welcome back to Legal Marketing Moments! There are many professionals who continue to be hesitant to share what they know on social and digital media because they can’t imagine what they would have to say that people would want to read, hear, and/or see. In this brief episode of Legal Marketing Moments, my 2-3 minute podcast, I will help you get past this feeling of not bein...

(2 minutes, 59 seconds) Welcome back to Legal Marketing Moments! If it is important to you to develop relationships, a well as build your reputation with those who are the most important to you and the growth of your practice, then it is important to talk about why you need to pay attention to the way you use LinkedIn. In this 2-minute, 59-second episode of Legal Marketing Moments, I talk about ho...

(2 minutes, 27 seconds) Welcome back to Legal Marketing Moments! Recently, during a one-on-one LinkedIn training session with a partner at a law firm, I was asked an interesting and perceptive question: "Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn't normally include in my firm bio?" In this episode of Legal Marketing Moments,...

(2 minutes, 58 seconds) Welcome back to Legal Marketing Moments! It is important to let people know what your skills and knowledge are so they can decide if they should take the next step in pursuing a relationship, a business relationship, with you. One efficient way for you to do this is to produce content that is active 24 hours a day, seven days a week, so that when they're ready to consume so...

(2 minutes, 42 seconds) Welcome back to Legal Marketing Moments! If you have any trepidation about sending your marketing and business development people at every level to conferences, perhaps because you are worried that they appear as though they are a bit of a boondoggle in really nice places, with really nice meals, with really nice weather (not always), and that your people are just going to...

(2 minutes, 57 seconds) Welcome back to Legal Marketing Moments! LinkedIn is adding a few features that will allow your posts and other content to be discovered by more people, including those you aren’t currently connected to. Let me tell you about these new features: • Suggested Posts • Search & Discovery • Collaborative Articles Bottom Line: All of these have the potential to help make you...

(2 minutes, 11 seconds) Welcome back to Legal Marketing Moments! Whether you think you have time to do business development or not, it boils down to one thing, and that is that it takes marketing and business development to grow your practice. When you are busy, it’s difficult. Let's discuss. ****** NOTE: Don’t miss my next class of LinkedIn Course For Lawyers, my online self-study AND live course...

(2 minutes, 46 seconds) Welcome back to Legal Marketing Moments! Many lawyers cringe when the topic of selling or sales comes up. If I told you that you're in the position of selling every day of your life, does that make your stomach turn? Well, it's true, so what we need to talk about first is that, if you are a lawyer whose livelihood depends either now or in the future on having another human...

(2 minutes, 38 seconds) Welcome back to Legal Marketing Moments! It is tempting to copy your firm bio over to your LinkedIn profile and call it a day. When you do this, you are missing a few critical components of your LinkedIn strategy. Let's discuss. --------------------------------------------------------------- NOTE: Don’t miss my next class of LinkedIn Course For Lawyers, my online self-study...

(2 minutes, 50 seconds) Welcome back to Legal Marketing Moments! Let's talk about building your brand within your firm, and what you might want to think about for that effort to go as smoothly as possible. Let's say you are a practicing lawyer within the firm and it's important to you to be out there and visible and building your brand separate from your firm's brand. It could be that you are a bu...

(2 minutes, 40 seconds) Welcome back to Legal Marketing Moments! The Metaverse is a topic that continues to either intrigue or annoy many who hear that they must pay attention. In this brief episode of Legal Marketing Moments (my 2-3 minute podcast), I will continue to share my latest thoughts about whether the Metaverse has a place within legal and professional services. You can think of this as...

(2 minutes, 36 seconds) Welcome back to Legal Marketing Moments! Are you curious what Mission and Vision Statements are, and if you need them? In this brief episode of Legal Marketing Moments (my 2-3 minute podcast), I will give you a brief definition and example of each to help guide you in the creation of yours. NOTE : If you haven’t downloaded my Free Checklist, LinkedIn For Lawyers: 8 Essentia...

(1 minute, 32 seconds) Welcome back to Legal Marketing Moments! Your clients and potential clients have a lot at stake when they decide whether to choose you, or whether to continue doing business with you. In this brief episode of Legal Marketing Moments, I will give you one thought to keep in mind as you go about doing everything you do on a daily basis. This will help drive all of your actions...

(2 minutes, 30 seconds) Welcome back to Legal Marketing Moments! If you’re anything like me, there are times when there is something you want to do that you know will help grow your practice, but you need to learn how to do it first, or at least get better at doing it. You just want it to happen. You wish you could close your eyes or snap your fingers, and it would be done. In this brief episode,...

(2 minutes, 41 seconds) Welcome back to Legal Marketing Moments!  One of the most effective ways to let your clients and potential clients know you are knowledgeable in the topics they care the most about is to share content that demonstrates your knowledge.   It takes time to create and share content. You’re busy. How are you supposed to find time to create this content?   In today...