Legal Marketing 2.0 Podcast

In this podcast, Alyssa Gelbard, the Founder and President of Point Road Group, brings her unique perspective to discuss personal branding for attorneys.

In this podcast, Maya Koshaba, the Social Media Strategist at Goodwin, discusses today's multimedia environment and how to best utilize social media in the legal industry.

In this podcast, Laura Galeano, the chief marketing officer at Bilzin Sumberg, discusses leadership and how to develop a highly effective marketing team for the future of the legal industry.

The Social Law Firm Index is our annual report of how large law firms are using social media and other digital marketing techniques. In this year's report we added new categories including Instagram. In this podcast, we will discuss the methodology behind our this year's index and insight into how our ranking algorithm has changed. View full show notes here.

In this podcast, Janine Buis of GrowthTera explains how law firms can grow their revenues through digital marketing and providing lawyers with sales training. View full show notes here.

In this podcast, Tom Tate of AWeber discusses how to grow your law firm's audience with email marketing and provides tips for delivering emails your clients actually want to receive.

In this episode of Legal Marketing 2.0, Kathy D'Agostino of Win at Business Coaching discusses how lawyers can shift their perspective and implement one strategy to close more deals. View full show notes here. 

In this podcast, Stacey Brown Randall discusses her five steps to generate referrals without asking. From identifying referral sources to executing a referral process, Stacey discusses how law firms can create meaningful and memorable touchpoints to build stronger relationships. View full show notes here . 

In this episode of Legal Marketing 2.0 the Business Development Manager at McNair, Jessica Haarsgaard, discusses her firm's strategy when it comes to repurposing content and taking advantage of outside partnerships to expand an article's reach. View full show notes here.

In this podcast, Guy Alvarez discusses a few things large law firms should be considering when it comes to SEO. Listen in to discover how Google has changed the shape of SEO, how tactics vary in the legal industry, and new strategies large firms should use to rank higher on search engines.  View full show notes here .

In this episode of Legal Marketing 2.0, Paula Zirinsky of K2 Intelligence discusses the differences between Big Law and boutique law marketing, how to move from different types of firms, and the future of legal marketing. View full show notes here .

In today's podcast Marcela De Vivo of SEMrush, speaks with us about common SEO mistakes, Google's featured snippets, and the connection between user experience and SEO for law firms.   View full show notes here .

In this podcast John Witts, Marketing Technology Director for Fox Rothschild LLP,  joins us to talk about the role of marketing technologists in law firms, the challenges they face, and the future of legal marketing technology. View full show notes here .

In this podcast, Jay Linder, Director of Marketing and Communications at Cleary Gottlieb Steen & Hamilton LLP, talks with us about the value of thought content for law firms, how content can foster business relationships, and how legal marketers can influence greater buy-in for content marketing efforts.

In this podcast, Guy Alvarez discusses what law firms and companies need to consider before redesigning their site. Firms often forget to consider details like domain name ownership, preexisting analytics data, or how SEO can be affected when a site is redesigned. View full show notes here.

In this podcast, Lee Sanderson of the American Academy for Certified Financial Litigators (AACFL), discusses the practical and marketable value of financial certification and how it can help attorneys differentiate themselves. View the full show notes here.

In this podcast Carla Johnson, founder of Type A Communications , speaks with us about the art of storytelling for professional services marketers, the challenges of innovation within professional services firms, and how digital transformation has impacted the client experience.   View the full show notes here . 

On today's podcast, we talk with Chander Singh, practicing attorney and Track With Ease COO about the biggest marketing mistake attorneys make, how to reduce client frustrations, and how he's used legal tech in his own firm to expand marketing.   View the full show notes here.

Today Haley Altman, a former law firm partner and now CEO & Founder of Doxly , talks about how law firms can use legal technology for additional marketing opportunities, to establish a competitive advantage, and to provide exemplary client service. Read the full show notes.

Today on our podcast, Good2bSocial's Director of Paid Search discusses the difference between retargeting and remarketing for law firms, its effectiveness, and the qualifications your firm needs in order to participate.

Today our guest Despina Kartson, Global Director of Business Development & Communications at Jones Day, speaks with us about the biggest changes for law firm CMOs as well as her new book Last Night's Soup Run  and involvement in local charity.

Today our guest Rev Ciancio, Director of Industry Insights at Yext, talks about digital knowledge management for lawyers, how to rank highly on the Google Map Pack, and the value of managing your online reputation. Full show notes at  Good2bSocial.com/podcast

Today Guy Alvarez discusses GDPR and how it will affect legal marketing. He gives an overview of the major changes the policy will have on marketers as well as several suggestions for using GDPR restrictions as an opportunity to explore new marketing techniques and platforms. Full show notes at  Good2bSocial.com/podcast

Today our guest Aric Press, founding partner of the law firm advisory group PP&C Consulting, talks about the importance of relationships, particularly, the relationship law firms have with their clients, relationships strengthened and deepened and made more healthy through better and richer communication via client interviews. Full show notes at Good2bSocial.com/podcast

A year ago we launched the Legal Marketing 2.0 podcast and what a journey it's been. It's exceeded our wildest expectations: not just with its popularity or number of downloads per episode, but the feedback we've received, the conversations we've had, the relationships we've gained, and the interest it has spurred in our services, including podcast production . We've used the occasion of our one-y...