Building Brands Marketing
Legal Leaders Series
The Legal Leaders Series of the Building Brands Podcast
Author
Building Brands Marketing
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Practical Legal Advice for Startups & Entrepreneurs 11.11.2025 26:35
Madhu Singh, Owner & Attorney, The Foundry Law Group Summary In this episode of the Building Brands Podcast, Madhu Singh, owner and attorney of the Foundry Law Group, discusses her journey in establishing a law firm that breaks away from traditional norms. She shares insights on the challenges of expanding into new markets, particularly Kansas […]
Trademark Mistakes Businesses Make (and How to Avoid Them) 04.11.2025 35:21
Hannah Stitt, Owner & Attorney, Tectonic Law Summary In this episode of the Building Brands Podcast, host Robert Royer and guest Hannah Stitt, owner of Tectonic Law, delve into the intricacies of intellectual property law, the importance of niching down in legal practice, and effective marketing strategies for law firms. Hannah shares her journey in […]
How Referral Partnerships & Online Reviews Drive Law Firm Success 28.10.2025 36:16
David Boag, Managing Attorney of BOAG Intellectual Property Law Summary In this episode of the Building Brands Podcast, David Boag, Managing Attorney of BOAG Intellectual Property Law, shares his journey of starting his firm and the evolution of his business model. He discusses the importance of shifting from a traditional big law approach to a […]
Bilingual Branding and Bold Beginnings 30.09.2025
Laura Ramos James, founder of Ramos James Law Summary In this episode of the Building Brands Podcast, Laura Ramos James, founder of Ramos James Law, discusses her unique approach to legal practice, emphasizing a values-based philosophy and the importance of community involvement. She shares her journey from a catastrophic injury in her childhood to becoming […]
Secrets of Legal Marketing: Building Trust & Authenticity 23.09.2025
Michael Panella, founder of the Panella Law Firm Summary In this episode of the Building Brands Podcast, host Robert interviews Michael Panella, founder of the Panella Law Firm. Michael shares his journey from being a public defender to starting his own law firm, driven by a significant case that highlighted the flaws in the legal […]
Control Your Future Today 09.09.2025
Shannon Pawley, Owner and Attorney with The Estate and Asset Protection Law Firm Summary In this episode of the Building Brands Podcast, Shannon Pawley shares her journey as an attorney specializing in estate and asset protection law. She discusses the personal experiences that inspired her to start her own firm, emphasizing the importance of estate […]
Building a Successful Law Firm: Marketing, Webinars & Exit Planning 02.09.2025
Casey Conklin, Owner & Attorney with The Law Offices of Casey D. Conklin, PLC Summary In this episode of the Building Brands podcast, host Robert Royer speaks with Tabitha Taylor, co-founder of Bryant Taylor Law PLLC, about her journey in establishing a niche law firm focused on the aesthetics industry. Tabitha shares insights on the […]
Niche Marketing: Increasing Revenue and Client Referrals 26.08.2025
Tabitha Taylor, Co-Founder & Attorney with Bryant Taylor Law PLLC Summary In this episode of the Building Brands podcast, host Robert Royer speaks with Tabitha Taylor, co-founder of Bryant Taylor Law PLLC, about her journey in establishing a niche law firm focused on the aesthetics industry. Tabitha shares insights on the importance of understanding client […]
Creating a Monthly Subscription Model in Business Law 19.08.2025
Summary In this episode of the Building Brands podcast, Jon Hood, Fractional General Counsel at Hood Venture Counsel PC, shares insights from his decade-long journey in building a successful legal practice. He discusses the importance of networking, transitioning to a subscription-based model, and the critical legal considerations for businesses preparing for mergers and acquisitions. Jon […...
Setting Firm Partners Up For Success and How To Maximize a Referral Pipeline 12.08.2025
John Willbur, Owner & Attorney with Willbur Law Summary In this episode of the Building Brands podcast, host Robert Royer speaks with John Willbur, owner of Wilbur Law, about the unique approach his firm takes in business litigation. John shares insights on the importance of a counselor-like relationship with clients, the challenges of conveying value […]
Branding With The Best of Them: How a Firm Went From Hundreds To Thousands of Cases Per Year With a Real Marketing Strategy 05.08.2025
Kevin Hayslett, Partner at Carlson Meissner Hayslett Attorneys at Law Summary In this episode of the Building Brands podcast, Kevin Hayslett, a partner at Carlson Meisner Hazlett Attorneys at Law, shares his insights on the evolution of legal marketing and the importance of adapting to modern strategies. He emphasizes the need for law firms to […]
How To Use a Foundation To Better Market Your Brand 29.07.2025
Audrey K. Chisholm, Owner & Attorney, Chisholm Law Firm Summary In this episode of the Building Brands podcast, Audrey K. Chisholm, Esq., owner of Chisholm Law Firm, shares her journey of founding a law firm dedicated to helping nonprofits. She discusses the importance of passion in her work, the strategies she used to build a […]
The Importance of Authenticity in Legal Marketing 22.07.2025
Jason Sampson, Owner & Attorney with Venerable Business Law Summary In this episode of the Building Brands podcast, Jason Sampson discusses his transition from a large law firm to founding Venerable Business Law. He shares insights on the importance of building long-term client relationships, the challenges of marketing in the legal field, and the significance […]
3 Kids, 2 Married Attorneys and 1 AI Tool You Don’t Want To Miss! 15.07.2025
Jenna and Rick Fletcher, Attorneys & Co-Owners w/ Fletcher & Fletcher Criminal Defense Attorneys Summary In this episode of the Building Brands podcast, Robert Royer interviews Jenna and Rick Fletcher, co-owners of Fletcher and Fletcher Criminal Defense Attorneys. They discuss the unique dynamics of running a law firm as a husband and wife team, the […]
How To Create Demand Generation For a Niche In Legal Marketing 08.07.2025
Christina Perrone, Attorney and Owner, The Perrone Law Firm SummaryIn this episode of the Building Brands podcast, Christina Perrone, owner of the Perrone Law Firm, shares her unique journey into family law, emphasizing the importance of personal connection and advocacy for children. She discusses the challenges of marketing in a saturated field, the need for […]
Family, Grit, and Legal Growth 01.07.2025
Boe Bowen, Attorney and Managing Member, The Bowen Law Firm, PLLC In this episode of the Building Brands podcast, host Robert Royer interviews Boe Lynn Bowen, an attorney and managing member of the Bowen Law Firm. Boe shares his journey to becoming a lawyer, emphasizing the importance of family values and work-life balance. He discusses […]
Marketing Mistakes and How To Select The Right Legal Marketing Partner 24.06.2025
Candise Shanbron, Managing Partner & Attorney with Cernitz Law In this episode of the Building Brands podcast, host Robert Royer speaks with Candise Shanbron, managing partner of Cernitz Law. They discuss the firm’s focus on property insurance claims, the importance of intentionality in legal practice, and the challenges of communicating unique strengths to clients. Candice […]
Creating Law Content for Successful Demand Generation 17.06.2025
Alina F. Nunez, Owner & Attorney w/ Nunez Estate Law & Title In this episode of the Building Brands podcast, host Robert Royer speaks with Alina Nunez, owner of Nunez Estate Law and Title. Alina shares her personal journey into estate planning, shaped by her father’s battle with Alzheimer’s. She discusses the challenges of building […]
Humanizing the Law: Alina’s Journey from Advocacy to Authentic Branding 10.06.2025
Alina Gonzalez-Dockery, Esquire, Owner & Attorney w/ Life Law Planning Summary In this episode of the Building Brands podcast, host Robert Royer speaks with Alina Gonzalez-Dockery, an attorney specializing in estate planning for blended families and non-traditional households. Alina shares her background, the inspiration behind her firm Life Law Planning, and the importance of addressing [R...
Picking a Niche and Maximizing Market Share 03.06.2025
Bridget Truxillo, Attorney & Former Deputy Sheriff w/ Lady Law Shield Summary In this episode of the Building Brands podcast, Bridget Truxillo, owner and attorney at Lady Law Shield, shares her unique journey from law enforcement to legal consulting. She discusses the challenges faced in building her niche practice, the importance of understanding the mental […]
Shifting Legal Perception with Purpose 27.05.2025
Yasmine Smith, Managing & Founding Partner w/ Abundance Law SummarySummaryIn this episode of the Building Brands Marketing podcast, host Robert Royer interviews Yasmine Smith, Esq., managing partner of Abundance Law. They discuss the unique approach of Abundance Law in shifting the perception of legal services from intimidating to empowering, emphasizing a client-centric approach. Yasmine shar...
Non-Competes & Legal Branding 20.05.2025
Chris Johnsen, Owner of Johnsen Law, Fidelity National Title Lake Houston & Conroe, and Texas Estate & Probate Lawyers SummaryIn this episode of the Building Brands podcast, host Robert Royer speaks with Chris Johnsen, an attorney and entrepreneur, about the intersection of business and law, the evolving landscape of non-compete agreements, and the importance of […]
Improving the Client Experience 13.05.2025
Tad Nelson, Owner & Attorney w/ Tad Law SummaryIn this episode of the Building Brands podcast, host Robert Royer interviews Tad Nelson, owner of Tad Law, about his unique approach to legal services that combines big city experience with small-town values. They discuss the importance of client relationships, proactive communication, and the implementation of a […]
Doubling Down on Target Personas 06.05.2025
Anthony Robles, Owner & Attorney at Law w/ Robles Family Law In this episode of the Building Brands podcast, Anthony Robles, owner and attorney at Robles Family Law, discusses the importance of niche branding, particularly in the family law sector. He shares how focusing on a specific audience, namely men in family law matters, has […]
How AI is Impacting Business Litigation Law 29.04.2025
Ryan McComber Partner w/ Figari Davenport In this episode of the Building Brands podcast, Robert Royer interviews Ryan McComber, a partner at Figari Davenport, a pioneering litigation boutique in Dallas. They discuss the firm’s origins, the challenges faced by its founders, and the unique approach to trial experience for young attorneys. Ryan shares insights on […]
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