LEAP Listens

 Join Roger Cayless and Sara MacGregor for the final episode of our special series with exaqueo.  In this episode, Shannon Smedstad talks about designing experiences for company's that truly reflect their employer brand. With her expertise in employee communications, Shannon shares her insights on creating meaningful experiences that attract and retain top talent. She also discusses aligning...

Join Roger Cayless and Sara MacGregor as we dive into episode three of our special series with exaqueo. In this episode, Emily Fritz talks about building authentic employer brands. With over 15 years of experience, Emily shares her insights on balancing individuality and brand identity, sharing how companies can celebrate employee's unique contributions while maintaining a consistent brand. ...

Join Roger and Sara for four exclusive episodes in partnership with exaqueo. In this special series, they team up with employer brand specialists to give you an insider’s perspective on life at a top employer brand consulting firm.  In episode two, Alyssa Bani talks about the work she does in crafting compelling employer brand stories. Alyssa also shares how she uses her skills to help companies c...

Join Roger and Sara for four exclusive episodes in partnership with exaqueo. In this special series, they team up with employer brand specialists to give you an insider’s perspective on life at a top employer brand consulting firm. In the first episode, Jon Wenglikowski reveals how he leads exaqueo’s research team in crafting custom research plans for clients. Discover how these insights shape emp...

Join Roger and Sara as they chat with Alex Hentschel, Managing Director of Kademy. In this episode, Alex talks about the impact AI is having on internal comms teams, the ethical dilemmas it brings, and the human skills that will remain vital for internal comms teams as AI continues to evolve. Don't miss this insightful episode, tune in now! LEAP Listens is brought to you by LEAP Create, an aw...

 In the latest episode of LEAP Listens, hosts Roger and Sara chat with consultant Bud Johnston. In this episode, Bud shares his career journey and how he got into specialising in the DEI & ESG space, talking about the impactful work he's doing to help businesses create positive and inclusive cultures. Bud also highlights the initiatives he's set up, like Men of Melanin, and how they&...

Join Sara and Roger as they chat with Joe Morrison, Head of People at EMJ, about his approach to empowering employees. Joe talks about how he supports employees in becoming 'Gold Medal Winners' through a scheme aimed at encouraging personal development and growth in a safe space at work. Joe also reveals his top tips for attracting and retaining top talent in high-performance roles. Don&...

In to the latest episode of LEAP Listens hosts Roger and Sara chat with bestselling author Jamie Mackenzie. In this episode Jamie shares how a story about sprouts kickstarted his career and shares examples of how storytelling has been instrumental in leading his teams to success and improved day to day communication in the workplace. Tune in now to level up your communication skills today!  LEAP L...

Join hosts Roger and Sara on the latest episode of LEAP Listens as they chat with Lydia Puricelli, Marketing Specialist and Director at Conscious Culture Coach. Together, they delve into the topic of racism in marketing. Lydia shares insights into how she assists brands in dismantling racism and stereotypes in their campaigns. From tackling tokenism to championing diversity in an authentic manner,...

 In the latest episode of LEAP Listens, Roger and Sara are joined by Pavi Ratnakar, Employer Brand Specialist at Hitachi Rail. Get ready for a ride through the world of employer branding dashboards as Pavi shares her top tips for success. In this episode she explains that EB dashboards aren’t a one size fits all and how you can tailor information for different departments to keep everyone on track...

 In episode 59 of LEAP Listens, Roger and Sara are joined all the way from Austin, Texas by Alex Her, Co-founder of The EB Space and Head of Employer Brand at GoDaddy. In this episode, Alex talks about the benefits of employee advocacy and the methods he uses to get employees to partake. They also discuss the common misconceptions that come with advocacy programmes and the key metrics that matter...

We jump straight into Season 5 of LEAP Listens as Roger and Sara are joined by Olivia Williams, Employer Branding Manager at Dunelm. In this episode, Olivia speaks about her career in employer branding and the many roles she's had. She also talks about how she's been spearheading the launch of Dunelm's new career website, and everything she's learnt along the way, as well as im...

In Episode 57 of LEAP Listens, Sara and Roger chat with CGI Finance consultant, Jazmine Frost about her role in leading the young professionals network and its impact on employee retention, engagement, and professional growth. Tune in to discover Jazmine’s insights and the potential benefits for your organisation. LEAP Listens is brought to you by LEAP Create, an award-winning people communication...

In Episode 56, Roger and Sara are joined by Chris Woods, Employer Branding expert. In this episode, Chris talks about employee-generated content (EGC) sharing his experience, talking about the successful initiatives he has implemented to create significant engagement. They also discuss the freedom given to employees when posting to company social media channels and some common misconceptions. Tune...

Join Roger and Sara as they chat with employer brand expert, Chris Le'cand-Harwood. In this episode, Chris shares his insights on content marketing within employer branding and why so many people get it wrong. They also discuss how companies can guarantee their content keeps a personal touch and remains authentic with the ever-evolving influence of AI. Tune in now and take your content to the...

Join Roger and Sara as they chat with Michael Moonesinghe, CEO of Glover Daniels International. With over three decades of experience under his belt, Michael shares his insights into CRM systems, emphasising the importance of maintaining accurate information about your talent pool. Michael said that a whopping 90% of company’s CRM data is most likely outdated, leaving them with ineffective hires a...

As the new year begins, let's start 2024 on a high note! Join Roger and Sara as they chat with EB expert, Melony Gouna. In this episode Melony shares her expert tips and insights, shedding light on the differences between attracting talent and appealing to consumers. She talks about how you can go about aligning the two to maximise the impact of your brand. Melony doesn’t beat around the bush...

In Episode 52, Roger and Sara were joined by Ben Phillips, Employer Branding expert. They talked about going back to basics with your employer brand and how brands can really overcomplicate things. Ben didn’t hold back and cut the fluff when talking about content strategy. "Do people care about Jane celebrating her work anniversary, It’s not engaging. You need to add value to my life or I&apo...

Join Roger and Sara as they speak to Internal Comms expert Joanna Parsons. Joanna addresses a commonly asked question: "What's best practice in internal comms?" Get ready for Joanna's candid answer as well as valuable insights on achieving success in the internal comms world. ‌ LEAP Listens is brought to you by LEAP Create, an award-winning people communications agency.  Find o...

 How can we use the four P’s in marketing to build a robust employer brand? Join Roger and Sara as they speak to Glenn Lester, employer branding expert at Amazon with over 15 years of experience. Glenn talks about going back to basics and how companies can build a strong foundation with employer branding using traditional marketing methods.  LEAP Listens is brought to you by LEAP Create, an award-...

Join Sara and Roger as they speak with recruitment marketing specialist, Bradley DiPaolo. In this episode, Brad talks about the importance of Applicant Tracking Systems (ATS) in recruitment and how companies can use this data effectively. Brad also speaks about why giving candidates a good experience in the hiring process is key when it comes to attracting top talent. LEAP Listens is brought to yo...

Join Sara and Roger as they chat with the perpetually cheerful photographer, Ben Gold. In this episode, Ben shares his method for capturing genuine and authentic content that allows brands to tell their unique stories. He also provides practical tips for putting people at ease and ensuring clients have a positive experience on the shoot. LEAP Listens is brought to you by LEAP Create, an award-winn...

 Join Sara and Roger as they chat with Anthony Estrada, an LA-based director, writer, and producer. In this episode, Tony takes us on his journey on how he found his passion for photography, all the way to working with celebrities like Nicki Minaj and Jennifer Lopez. Tony also offers his insights about capturing authentic moments and getting the best out of your employees in front of the camera. L...

Join Sara and Roger as they chat with award-winning communications strategist and copywriter, Simon Rutter. In this episode, we talk about the early stages of building an employer brand. Simons gives his key insights on some common myths and misconceptions surrounding new employer brands, and offers valuable advice for those looking to build their employer brand on a tight budget. LEAP Listens is...

Join Roger and Sara as they speak with Karen Dobres, Co-owner of Lewes FC. In this episode, Karen takes us on her journey from once fearing football matches to being instrumental in driving the club's equality initiatives. Karen shares the genius marketing strategies she uses to attract even more fans to the women's game. Don't miss this empowering episode! LEAP Listens is brought t...