Leading Conversations

In this episode, Barry is joined by Lisl Macdonald and Thorranze Cheung for a fascinating talk, discussing their respective experiences working in marketing in both the East and the West of the world and their unique takes on what Cultural Fluidity means to them.

Tune into our latest episode of Leading Conversations, recently recorded live at the Marketing Society’s Digital Day, where a number of inspiring speakers from various corners of the vast digital spectrum shared their learnings, insights and exciting new technologies with a packed auditorium at The Glasgow Science Centre.

In this episode, Barry leads the conversation with Lynsey Fusco from The Royal Edinburgh Military Tattoo and Shona McCarthy from the Edinburgh Fringe Festival Society. They openly discuss some of the key challenges currently faced by our cultural attractions, as well as the opportunities ahead for their unique, globally-renowned brands.

In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the differences and similarities between Intrapreneurs and Entrepreneurs. They discuss examples of Intrapreneurial thinking, whether being an Intrapreneur is nature vs. nurture and how new ideas can help businesses grow from within.

In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning & strategy myths, delve into the mystique and debate whether there is an optimum balance of instinct & intuition vs. theory and try and ultimately try and simplify what it actually is - and therefore also isn’t.

In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving into discussion as to where physical and virtual realities collide.

In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer Brand really means and the increasing importance of having an authentic employer brand.

In this latest episode, Barry talks to India Morrow and Kirsty Chalmers about their respective experience in marketing Food brands, alongside their status as Future Leader members of the Marketing Society. They share some lessons learned so far in their careers along with some insight to the challenges they currently face and how they are helping to support their brands.

In the UK our workforce is about 30% women over 50. And many of them will be going through the menopause. So why don’t we talk about it? Ali Findlay, Chief Executive of The Lane Agency guest hosts this episode of the Leading Conversations podcast and is joined by Diane Burke from Calmac and Emily Hayes from News UK, to discuss and encourage open and honest conversation, as well as the creation of...

In the first episode of series 2, Barry is joined by Jim Kelly from Story and Maddy Sim from Carat, for a topical conversation around Marketing in a Recession. They share advertising stories and insight from previous recessions and discuss what related lessons they have learned in their careers so far.

Barry is joined by Frankie Coia and David Craik live on stage from the Marketing Society Digital Day in Edinburgh, in a lively discussion called the 'Hoverboard Test'. The panel discuss which contemporary digital and technological advancements are here for good vs. short-term fads.

In episode 6, Barry talks to Claire Prentice and Jill Walker from the Scottish Government. We talk about their respective careers in from their agency start up experience to roles in social and health marketing. We revisit the early days of the coronavirus pandemic and how the Scottish Government, with the help of their agencies, quickly adapted to working from home and agile decision making proce...

In episode 5, I'm joined by Christian Arno and Olly Davies as we discuss the broad, but piping hot topic of sustainability – from Christian's determined focus on climate change following his Dads arrest, sustainable tourism in the Cairngorms, to how bad bananas are and greenwashing vs. bona fide impact investing...... And lots more in our candid conversation on what climate change and sustainabili...

In this episode of Leading Conversations, Barry speaks to Cara Chambers from International Beverage and Rod Gillies from Whyte and Mackay about their experience in the drinks marketing industry. Our chat ranges from big budget beer brand advertising, to the opportunities and challenges that the pandemic has created in the eCommerce drinks market and of course, who is coming along for to our fantas...

In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths into the advertising industry. Barry, Ian and Paul chat about their early experiences, inspirations and some of the people who helped them shape their early careers - as well as some of their favourite campaigns from recent years. Enjoy! 🎙

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental & Brain Health. Tune in for some first hand insights to their conversation around some of their own learnings and experiences from the last couple of years.

In this episode of Leading Conversations, I welcome Pam Scobbie from John Doe & Ali Findlay from the Lane Agency, who have been running their successful marketing agencies for more than 10 years. Today we talk about everything from the spark which inspired them both to start their agencies, some challenges faced as they built their businesses and some of the opportunities they foresee on the h...

This trailer introduces the Leading Conversations podcast series, brought to you by the Marketing Society Scotland and the Lane Agency. Over the series, we’ll be speaking to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within...