LEADING BRANDS® — Wavebreak Podcast

The exact email + SMS strategy driving $30M+ for 7-9 figure brands in 2025. This is how top operators are staying highly profitable despite tariffs, rising ad costs, and market turbulence. We cover:  What’s actually working right now The tech stack elite brands are using Creative, flows & timing (real examples) What’s dead and what’s next   Learn more about Wavebreak: https://wavebreak.co/ Book yo...

Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology.  Topics Discussed Include:  • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences • The future of reading in a digital age, sharing insights from his work with Sol Reader • Entrepreneurship lesson...

In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed.  https://wavebreak.co/

Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy. Links Mentioned air up Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next. Partner with Wavebreak : https://wavebreak.co/call/ Join Our Email List : https://wavebreak.co/join/

Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024.  Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.  Partner with Wavebreak : https://wavebreak.co/call/ Join Our Email List : https://wavebreak.co/join/

You can't control: Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future) Impact on ad spend/CAC from the 2024 Election  Consumer spending and confidence  So, what can you control? What should you focus on? That's what we cover in today's episode.  Partner with Wavebreak : https://wavebreak.co/call/ Join Our Email List : https://wavebreak.co/join/

Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko.  We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more.  Chris Hunter is the co-founder of Koia and Four Loko. Grab his book here: Blackout Punch Links Mentioned Koia Learn more about Wavebreak: the email & CRM a...

In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops. Links Mentioned Starface Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback. We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure:  Watch The Webinar Here In this expanded podcast episode, we cover what actually moves the needle based on Wavebreak’s expertise managing...

Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.  We chat about how Chubbies was able to maximize profitability by focusing more on brand marketing and less on direct response marketing, and how you can do the same, even in 2024. Preston Rutherford is a co-founder of Chubbies and Loop Returns.  Chubbies.com Links Mentioned Learn more about Wavebreak: the email & C...

Focus on these 3 recommendations in 2024 and you will generate more revenue from Email and SMS marketing. Additionally, learn about the new Gmail and Yahoo email marketing guidelines and what to do about them. Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

In this solo episode of Leading Brands, the following topics are discussed: 2023 Learnings and Q4 Results: What's Working Now 2024 Strategic Recommendations: What To Focus On Email and SMS Opportunities for 2024 New Gmail and Yahoo sending requirements  A/B Test Results and What Moves The Needle And more! Links Mentioned Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands...

Dr. Lisa Creaven joins the Wavebreak Podcast to talk about Made By Dentists and their nationwide launch into Target. In this episode we discuss: Launching the brand directly into Target nationwide with no previous DTC or retail sales. Tips for building a lean, experience team that isn't afraid to get their hands dirty. Current state of the oral care industry and how you can have amazing oral healt...

Mike Beckham joins the Wavebreak Podcast to talk about Simple Modern and their rapid growth to nearly $200 million in annual revenue.  In this episode we cover: Breakdown of Black Friday/Cyber Monday results for 2024, including insights into Simple Modern's limited edition daily releases of 1,000 units. The importance of financing and how Mike was able to obtain a $50 million line of credit for th...

In this episode of the Leading Brands podcast, we're joined by Kevin Escalera, Senior Director of Marketing at RSP Nutrition and AminoLean®. Join us as we dive into the brand's rapid growth and viral campaigns.  In this episode, the following topics are discussed:  Innovation: How you can continue to innovate, regardless of the age of your company, and how RSP Nutrition was able to innovate and re...

Ryan Bartlett joins the Wavebreak Podcast to talk about True Classic and their rapid growth to $150 million/year in revenue in 3 years. In this episode you’ll learn: The Meta (Facebook/Instagram) marketing strategy that scaled the brand from $0 in 2019 to $150 million in 2022 (that still works today) How they increased revenue 30% by expanding internationally and which countries besides the US are...

In this episode of the Leading Brands podcast, we're joined by Hind Sebti, the co-founder and Chief Growth Officer of Waldencast PLC (NASDAQ: WALD). Join us as we dive into how she's leading Waldencast to become a global "house of brands." In this episode, the following topics are discussed:  From Procter & Gamble to NASDAQ: Hind shares lessons learned from working at industry giants like Procter...

Ryan Lupberger, Co-founder & CEO of Cleancult, joins the Leading Brands podcast to discuss the journey of Cleancult from its ecommerce launch to current retail expansion, the key elements of building a strong leadership team, and more. In the episode, the following topics are discussed: Navigating Ecommerce Growth and Pivoting Successfully: Learn how Cleancult adapted and evolved their business mo...

Filipe Keuppens, Executive Vice President of Pickle Juice™, joins the Leading Brands podcast to share the remarkable journey of the drink's growth, from a $250,000 revenue in 2015 to becoming the preferred choice of top athletes. In the episode, the following topics are discussed: Unique Go-To-Market Strategy: Achieving millions in revenue growth without relying on paid marketing or endorsement de...

Eric Christianson, CEO of Nutrient Survival, joins the Leading Brands podcast to share his invaluable insights, drawn from his vast experience in CPG, where he led marketing for prominent brands like Campbell's Soup and Perdue Chicken, and to discuss his journey of now spearheading a high-growth startup. In the episode, the following topics are discussed: Marketing: Insights from big CPG brands an...

Deb Waterman Johns, Co-Founder & Chief Creative Officer of SCOUT, joins the Leading Brands podcast to share the brand's origins, specialty retail, and lessons from building a multi-generational brand. In the episode, the following topics are discussed: Founding Story: Taking the brand from idea to 1,500+ retailers and loved by customers all over.  Speciality Retail: From product strategy to mercha...

Shawn Nelson, Founder & CEO of LOVESAC, joins the Leading Brands podcast to share his story, lessons learned, and the future of consumer brands. In the episode, the following topics are discussed: Founding Story: Taking the brand from his mom's basement to the NASDAQ.  Building Brand: Keys to building a brand that lasts and mistakes to avoid. Future of Brands: Thoughts on building a brand that las...

Ben Cogan, co-founder of Agora, joins the Wavebreak Podcast to share the current state of direct-to-consumer and how you can maximize success in 2023 and beyond.  Topics covered include: Marketing Strategy: The importance of a smart marketing strategy for DTC businesses, including what channels to focus on, profitability optimization, and incrementality testing. Profitability: Insights on avoiding...

In this episode, we're joined by Jordan Hall, a Board Certified Nurse Practitioner and the Founder & CEO of Barefaced. Jordan started the brand with no prior product experience or capital. Today, the brand is one of the fastest-growing in skincare and proudly boasts 90% customer retention. In this episode, we cover: Starting from Scratch: Discover how Jordan launched the brand, utilizing 0% intere...