Sannah Vinding

Leadership in Manufacturing

Business EN ↓ 146 episodes

Leading technical, cross-functional, and global teams is one of the hardest jobs in the electronics and manufacturing ecosystem. This show is built for the people doing that work every day. Hosted by Sannah Vinding , the Leadership in Manufacturing Podcast features practical conversations with executives and industry leaders across electronics, manufacturing, distribution, supply chain, semiconductor, and the manufacturers rep community. Each episode goes beyond surface-level leadership advice. Guests share real decisions, hard lessons, and the leadership moves that matter when pressure is hig...

Author

Sannah Vinding

Category

Business

Latest episode

Jun 30, 2026

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Episodes

E71, Navigating Complexity: Exploring Trends in Electronics Manufacturing through Analytic Data 29.08.2023

In this episode of the Mind Innovation Leadership podcast, host Sannah Vinding interviews Dennis Reed, a senior research analyst at Edgewater Research. They discuss current trends and outlook for the electronics manufacturing industry. Dennis shares insights on how they stay on top of the complexity of data in their industry and the importance of listening to inform data analysis. He also explains...

E70, Unlocking the Potential of Intrapreneurs: Driving Business Growth and Success 01.08.2023

In this episode of Mind The Innovation Leadership Podcast, host Sannah Vinding engages in a fascinating discussion with RJ Grimshaw, the CEO of Unify, to explore the world of intrapreneurship and its profound impact on business growth and success. RJ's passion for entrepreneurship, stemming from his family's entrepreneurial history, sets the stage for an inspiring conversation. The episode conclud...

E69, Customer-Centric Solutions: Shifting Focus from Products to Problem Solving 18.07.2023

On this episode of Mind the Innovation, host Sannah Vinding welcomes special guest Lori Bruno, President of Luscombe Engineering of San Francisco. Lori shares her expertise in supplier management and driving growth, highlighting the importance of solving problems for customers and fostering strong relationships in the electronics manufacturing industry. This episode is packed with valuable insight...

E68, Adapting to Change: How the Electronics Industry Embraced Digital Communication 04.07.2023

Join host Sannah Vinding in an insightful conversation with Tobi Cornell, the president of Kruvand Associates, Inc., as they delve into the world of leadership excellence in the electronics industry. Gain valuable insights from Tobi's expertise on navigating the changing landscape, digital strategies, and industry insights. Discover the importance of effective communication and engagement strategi...

E67: The Importance of People-First Values Backed by Transparent Leadership 20.06.2023

Join host Sannah Vinding in an insightful conversation with Shane Zutz, Vice President of Human Resources at DigiKey Electronics, as they dive into the world of leadership excellence in electronics manufacturing. Gain valuable insights from Shane's expertise on cultivating a "craftsman mindset" and equipping yourself with a diverse skill set to thrive in future roles and seize opportunities. Disco...

E66: Unmasking the Truth: Debunking Attention Span Myths and Mastering Visual Communication 06.06.2023

Join host Sannah Vinding in an insightful conversation with Chris Gray, an expert in consumer psychology and buyer behavior. Discover the role of consumer psychology, critical thinking, and trust-building in business and marketing. Gain valuable insights into understanding customer behavior, debunking attention span myths, and establishing authentic connections. In this engaging episode, Chris Gra...

E65, Harnessing the Power of Digital Transformation in the Manufacturing Industry 23.05.2023

Sannah Vinding, the host of the popular 'Mind the Innovation Podcast,' is back with an exciting re-run episode that delves into the world of digital marketing for manufacturers. Joining Sannah in this engaging conversation is Andrew Schwarz, Regional Sales Manager at SupplyFrame, known for his expertise in aligning customer objectives with the services or products offered. You can reach Andrew on...

E64, Navigating the Evolving Role of Marketing in Manufacturing: Insights from a Marketing Director 09.05.2023

Innovation and adaptation are key components of any successful business, and nowhere is this more evident than in the manufacturing industry. In this episode of Mind The Innovation, host Sannah Vinding interviews Maryellen Stack, Director of Marketing Communications for Sager Electronics, to discuss the evolving role of marketing in the manufacturing industry. From the shift from print to digital...

E63; Navigating the Changing Landscape of the Electronics Industry 25.04.2023

In this episode of Mind the Innovation Podcast, your host Sannah Vinding is joined by Chris Beeson, the President for Electronics and Global Strategic Suppliers at the RS Group, about the trends and challenges in the electronics industry. In this insightful conversation, Beeson shares his thoughts on various aspects of the industry, including supply chain management, performance-based systems, and...

E62: From Manual to Automated: How Technology is Changing the Sales Game 11.04.2023

In this episode of Mind The Innovation Podcast, your host Sannah Vinding is joined by Tim Paulus, President of EI Sales. They delve into the importance of knowledgeable teams, consistent processes, and strong relationships with manufacturers and customers in the electronics manufacturing industry. They also discuss the shift towards digital marketing and the increasing need for companies to create...

E61, Diversity in Data: Why Inclusion Matters in Generating Effective Solutions 28.03.2023

In the electronics industry, data analysis is crucial to succeeding in a highly competitive market. However, it's not just about the style of presenting data, but also the substance of the analysis. Substance means having accurate, relevant, and actionable insights that can inform decision-making. This is where teamwork and diversity play a significant role in generating effective solutions. In th...

E60, The Benefits of Investing in a Strong Digital Marketing Strategy for Manufacturers 14.03.2023

I invited Bridget Kane-Ferrigan, Marketing Manager at Fair Rite Products Corp, as a guest on the Mind The Innovation Leadership podcast. Bridget shares her insights on why manufacturers need to focus on their digital marketing strategy. key takeaways: 1. Manufacturers must adapt to the digital age by creating a comprehensive digital marketing strategy that includes personalized content and targete...

E59, Manufacturing: The Shift Towards Problem-Solving Instead of Product-Pitching 28.02.2023

The manufacturing industry is in the midst of a major shift – salespeople are being transformed into marketing professionals. Gone are the days of simply product-pitching; instead, manufacturers are turning to problem-solving as a more effective way to engage customers and drive sales. Companies now place an emphasis on ROI when it comes to marketing efforts, and with that has come to a focus on t...

E58: The Future of Manufacturing Marketing: Embracing the Human Element to Stand Out from the Crowd 14.02.2023

I invited Rob Brunson, Vice President of Sales & Marketing at Wallace Electronic Sales, as a guest on the Mind The Innovation Leadership podcast. Rob is sharing his insights on how manufacturers and manufacturers’ representatives can differentiate themselves from their competition. Key takeaways: Digital transformation is the process of improving internal operations and customer experiences by lev...

E57, Invest in Outcomes, Not Just Inputs, for Successful Digital Transformation and Customer Experience Initiatives 31.01.2023

In this episode of the Mind The Innovation Leadership Podcast, Cynthia Kellam (Global Head of Digital, Customer Experience & Marketing data, Insights and Analytics, at TE connectivity), a leading expert in digital transformation, shares her insights on the importance of investing in outcomes, not just inputs, for successful digital transformation and customer experience initiatives in B2B companie...

E56, Achieving Digital Transformation in the Electronics Manufacturing Industry 17.01.2023

The electronics industry is constantly evolving, and the pace of change has only accelerated in recent years. With the advent of new technologies such as IoT, artificial intelligence, and machine learning, engineers are now required to have a more interdisciplinary skill set, which includes knowledge of software development, data analytics, and computer engineering, in addition to traditional mech...

E55, Gaining an Edge in the Electronics Industry: From Skills to Strategies 03.01.2023

As the electronics industry becomes increasingly competitive, it can be challenging to gain an edge. But with the right skills and strategies, you can stand out from the competition. I invited Walter Tobin to be a guest on Mind The Innovation Leadership Podcast to discuss what it takes to gain an edge in the electronics industry. Key takeaways: - To be effective, manufacturers should offer customi...

E54, Why are visualization and sketching beneficial to businesses? 20.12.2022

Are you tired of endless meetings and confusing spreadsheets? It's time to try visualization and sketching as a way to communicate and solve problems within your business. Discover the benefits and see how this simple tool can revolutionize the way you work. Visualization and sketching can be incredibly powerful tools to help you develop and communicate your ideas, no matter the size of your busin...

E53, Why experience-centric design and cross-cultural design really matter 06.12.2022

In today's global economy, there is a growing need for companies to design products that appeal to consumers across cultures. When developing products for international markets, it is important to understand cultural differences between countries. For example, people in Japan may not appreciate the same things as Americans. This means that businesses must take into account the needs of their targe...

E52, How to Humanize the Recruiting & Hiring Process 22.11.2022

When hiring new employees, most companies go with the tried and true method of posting job openings online and waiting for applicants to apply. This approach has worked well for years because it's cheap and fast. But it also means that many qualified candidates miss out on jobs. In order to humanize the recruitment and hiring process, you must first understand why people join organizations. Once y...

E51, How To Improve Your Public Speaking Skills 08.11.2022

Are you afraid of public speaking? Or maybe you just need some tips on improving your skills. Either way, there are plenty of resources available to help you improve your public speaking skills. Whether you’re giving a presentation at work, delivering a speech at school, or even presenting at a conference, public speaking is a skill everyone needs to master. But don’t worry! There are things you c...

E50, Consumer Psychology - what does it mean and how to use it? 25.10.2022

Consumer Psychology is the study of how consumers make decisions. It looks at the factors that influence our buying habits and helps us predict how we will react to certain situations. In today's fast-paced world, understanding consumer psychology is essential to succeed. Consumers are constantly bombarded with information from every direction. They must make quick decisions based on limited data....

E49, Is Innovation Measurable? 11.10.2022

When was the last time you heard someone say “I don’t measure innovation?” That’s because measuring innovation has become a key part of running a successful company. In today’s competitive market, companies need to innovate constantly to stay ahead of their competition. However, measuring innovation isn’t always easy. This episode provides tips on how to measure innovation effectively so that you...

E48, Why Strategic Product Management (SPM) is Important. 27.09.2022

Product managers often get blamed for failing products. But the truth is, most product failures happen because the product manager didn't do enough research before making decisions. In order to make sure your product succeeds, you must first understand the customer. This means understanding what customers really want from your product and why. Once you've done that, you can begin designing a solut...

E47, Why Project Management is a Behavioral Discipline 13.09.2022

The world of data analytics is changing at warp speed. New technologies are emerging every day, and we're seeing unprecedented amounts of data being generated. This means that we need to be able to analyze this data quickly and efficiently. We must use data to help us make better decisions. But data alone isn't enough. Without human insight, we may not understand the data well enough to make effec...

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