Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #292 Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously good content, the importance of developing...

Minter Dialogue Episode #291 Simon La Fosse is founder and chairman at his eponymous firm, La Fosse Associates, an award-winning recruitment agency founded in 2007 and specialised in technology recruitment. While based in the UK, they also have a presence in LA and NY. It's a co-owned business that deals with one of the hottest topics: how to win the battle for tech talent. In this conversation wi...

Minter Dialogue Episode #290 Celia Francis is CEO of Rated People, a marketplace in the UK for tradespeople, such as plumbers and electricians. It's a disruptive player, making waves. In this interview with Celia, we look at the challenges of setting up and driving this business in a £50B market, how to create a trusted network, build up the consumer demand with 31 different trades in as many neig...

Minter Dialogue Episode #289 Merrill Brown is founder and CEO of The News Project, a startup helping to make news and news rooms better and more affordable. With a deep background in media, Merrill has been involved as a board member or adviser of many notable organisations, including GoLocal24 and the City University of NY Graduate School of Journalism. He's also Principal at MMB Media, a strateg...

Minter Dialogue Episode #288 Ofer Lidksy is a serial entrepreneur, with his finger on the pulse having launched a handful of startups, including in security (Terrasafe) and Computer Brain Interface (Excellent Brain). In this conversation we discuss his startups and the mission that drives Ofer. We also take a deep dive on his latest initiative with Digital DNAtix, a genetics blockchain company tha...

Minter Dialogue Episode #287 Dr Tom Stubbs is the CEO and co-founder of Chronomics. With a PhD in epigenetics, specialised in aging, Tom and his team launched Chronomics late last year. It's a service that looks at your epigenetics and provides an analysis that encourages action because you can evaluate the progress (as opposed to a stable genetic test). Tom has offered a salivating offer for list...

Minter Dialogue Episode #286 Ross Harper, with a Masters in Neuroscience and a PhD in Computational Neuroscience, is founder and CEO of Limbic AI, a recent startup building a robust dataset and using artificial intelligence to infer the emotional state of the user, wearing an appropriate wearable device, from his/her heart beat. In this conversation, we discuss the opportunities that reading the h...

Minter Dialogue Episode #285 Esra Dogramaci works at the intersection of politics, international relations, communications and all things digital. Presently, the senior editor, digital at Deutsche Welle, Esra has worked as a consultant for the BBC, as a new media analyst for Al Jazeera all while having started off her career as a high level ice hockey player. In this conversation, we discuss the c...

Minter Dialogue Episode #284 Helene Guillaume is co-founder and CEO of WILD, a health tech startup backed by Entrepreneur First, pioneering in creating pre-emptive, preventative care for athletes. Specifically, WILD collects various data inputs and uses AI to help understand your body and provide smart, personalised recommendations. With Helene's combination of a high-performing athlete and her qu...

Minter Dialogue Episode #283 James Monaghan, whom I met as a fellow speaker at CogX 2018, is VP Product Management at Evernym, a startup based out of Utah, building the next generation of identity infrastructure for the world. It's a fascinating project, tackling a big challenge that is designed to enable trusted peer interactions between individuals, organizations, and objects and to give the ind...

Minter Dialogue Episode #282 Amy Errett is an unique businesswoman who has worked in big business, led a VC, has operated on many boards and also started multiple entrepreneurial outfits. Her latest is Madison Reed, launched it in 2014, manufacturing and selling hair products in the US. In this conversation, we look at the early lessons learned, the trifecta of ingredients that has contributed to...

Minter Dialogue Episode #281 Jack Uldrich is an acclaimed global futurist, keynote (including TEDx) speaker, and best-selling author. In this conversation, we discuss why business executives need to unlearn and embrace ambiguity in order better to lead, how leaders should be asking better questions, how change comes about, the most exciting prospective new technologies as well as those that keep J...

Minter Dialogue Episode #280 Simone and Malcolm Collins are wedded entrepreneurs, authors and travellers. Working with Malcolm, Simone is the CEO of Travelmax, selling wholesale travel tickets to boutique agencies and providing white-glove travel management services to celebs. Malcolm is a neuroscientist by training and co-founded with Simone, the art commission marketplace ArtCorgi. Together, the...

Minter Dialogue Episode #279 Andrew McGuinness is the CEO of Ellipsis Entertainment and founder of the BMB and Seven Dials PR agency. Through DotDotDot London, part of Ellipsis, Andrew partnered with a couple of agencies to create an innovative and provocative entertainment experience in the heart of Clerkenwell London. It's an immersive multi-reality 60-minute experience that is well worth the vi...

Minter Dialogue Episode #278 Peter McCormack is one of the pioneers in bitcoin and cryptocurrencies. Having literally fallen into the space, Peter is an experienced cryptocurrency trader, miner, blogger, podcaster and advisor, cruising the world and advocating cryptocurrencies. In this podcast, we discuss the world of cryptocurrencies, why you might want to get involved, how companies could or sho...

Minter Dialogue Episode #277 Kelly Hungerford is a digital marketing and marketing operations expert, based in Switzerland, and helping small and mid-sized enterprises and brands on their digital transformation initiatives. In this podcast, we discuss some of the differences between marketing in Europe versus the US, the state of the business in marketing technology, how to establish a genuine pur...

Minter Dialogue Episode #276 Will Donovan is founder and CEO of the non-profit Curtis Leadership Foundation, helping to prepare future leaders and innovators to embody their values, build trust, harness their inspirations and launch future-proof careers. He's also founder and CEO of Atmos Digital, helping to deliver XR or "Extra Reality" services to companies leveraging the IoT. Will is extremely...

Minter Dialogue Episode #275 Tom Goodwin is a repeat guest on the show, last one was back in 2015. Since then, it seems that everything has changed! Tom is Executive Vice President and Head of Innovation at Zenith, part of Publicis Media. He's an industry provocateur and is massively followed on LinkedIn, contributing frequently to titles such as the Guardian, TechCrunch, Forbes, Wired, British GQ...

Minter Dialogue Episode #274 Seth Godin is an author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes. In this conversation we dig into transformation. How to make change happen, the keys to making a long-term strategy work, the weirdness in the mar...

Minter Dialogue Episode #273 Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with influencers, as well as the discovery of an interesting platform for publishing your book. Meanwhile, please send me your questions as an au...

Minter Dialogue Episode #272 Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it's about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we look at how to make that alignment happen, what are some of the keys to making empathic values-based storytelling as...

Minter Dialogue Episode #271 Rob McCargow is the Artificial Intelligence programme leader at PWC and is a renowned speaker and thought leader on artificial intelligence. He's mission-led and has been leading the debate about how AI can do good for the world. In this conversation, Rob and I look at the opportunities for AI in business, why and how businesses should onboard the technology, the need...

Minter Dialogue Episode #270 Monique Rhodes is a singer, songwriter and producer born in New Zealand. She has toured the world performing and composing music. Monique has produced two platinum selling albums in New Zealand, toured Europe twice with Chuck Berry and collaborated on music projects with some of the most well known inspirational teachers in the world including the Dalai Lama. Monique a...

Minter Dialogue Episode #269 Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the AOL Newsroom. He is best known for founding Help a Reporter Out (HARO) in 2008, a precious resource for journalists that w...

Minter Dialogue Episode #268 Jeremy Waite is author, evangelist for Watson & Global Leader of CMO Programs at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the key trends in AI, how companies can best use AI to fit their strategy, the use of AI in storytelling and much more. Meanwhile, please send me your questions as an audio file (or nor...