Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #391 Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He's also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In this conversation, we talk about Bullhorn's journey to becoming a b-corporation, managing an agency while traversing the social tensions and pol...

Minter Dialogue Episode #390 Greg Verdino is a Business Futurist & Digital Transformation Expert, Keynote Speaker, Advisor and author who just released his latest book, NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo. In this conversation, we discuss what it takes to navigate these treacherously changing times, the concept of "zeg" or the day after tomorrow, how to eff...

Minter Dialogue Episode #389 Caspar Craven is a sailor, entrepreneur, keynote speaker and author, including now of his second book, Be More Human, Rethinking the rules of high-performance teamwork. In this conversation, you'll hear about Caspar's extraordinary journey, his profound lessons learned, building strong relationships and how he's managed to bring success at work and at home. If you've g...

Minter Dialogue Episode #388 Janice B Gordon is an award-winning and influential professional speaker, author and a renowned expert in customer growth. She's also a Visiting Fellow at Cranfield School of Management Centre for Strategic Marketing and Sales. In this conversation, we explore the nature of sales today, how to win and keep customers, what it takes to develop relationships, the role of...

Minter Dialogue Episode #387 Bindi Karia is an innovation expert, advising companies, startups, investors and governmental bodies on how to push the innovation agenda. In this conversation, we discuss the state of innovation, some of the important tech trends (including deep tech), as well as how companies can ramp up their innovation efforts and monetize intellectual property. If you've got comme...

Minter Dialogue Episode #386 Ton Dobbe is an expert in developing software companies, founder of the boutique Value Inspiration agency, a keynote speaker, podcaster and the author of The Remarkable Effect. In this conversation, we discuss how and why Ton wrote his book, what it takes to build a successful software company (where per Ton all companies are going to become at least in part a software...

Minter Dialogue Episode #385 Kinglsey Moyo is a pastor, coach in relationships, a marriage educator and author of the book, The R Factor, Position Yourself to Succeed in any Relationship. In this podcast, you'll learn about how to strengthen your relationship with those close to you, work with millennials, how to approach relationships at work as well as intercultural relations. If you've got comm...

Minter Dialogue Episode #384 Shama Hyder, CEO of ZenMedia.com, is a two-time best-selling author, keynote speaker, media correspondent for Forbes and Inc. and who's been rated four times as LinkedIn's Top Voice in Marketing. In this conversation with Shama, you'll learn about how to optimise your digital marketing approach and resources, how to allow for your personality as an executive, how best...

Minter Dialogue Episode #383 David Marquet, speaker and author of the best-selling Turn the Ship Around! A True Story of Turning Followers Into Leaders as well Leadership is Language. A graduate of the Annapolis Naval Academy, he became a celebrated commander of a nuclear-powered submarine, the USS Santa Fe, for a remarkable turnaround performance. He left the Navy in 2009 and has developed a syst...

Minter Dialogue Episode #382 Suki Fuller is a competitive strategic advisor, analytical storyteller, globetrotter and acclaimed keynote speaker. With her eclectic career, having worked in intelligence, lived in China, Saudi Arabia among many other countries, I wanted to delve into Suki's life and career. In this conversation, we look at the importance and opportunities of competitive intelligence...

Minter Dialogue Episode #381 Mike Baliman is host of the London Fintech podcast and author of the new book, The Realpolitik of the Unlisted Company Board. In this podcast, we discuss the importance of the board of governors to help drive change and be an engine of growth for companies, especially those that are unlisted. You'll hear about the different ways to constitute a board, how it is differe...

Minter Dialogue Episode #380 Neal Schaffer is an influencer marketing speaker and consultant who helps businesses with their digital transformation of sales and marketing to develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. He's also a multiple-time author, including his latest book, The Age of Influence. In this chat, you'll learn about...

Minter Dialogue Episode #379 Diane Young, who cofounded with her husband George Young The Drum in 1985, has turned it into a powerful and global media platform, rivalling Adweek and Adage. With a mission statement: Marketing Can Change the World, Diane talks to us about some of the challenges and disruptions she's faced and overcome, the burgeoning opportunities for marketers to adapt and change,...

THIS IS A SPECIAL EDITION, where my cofounders of the Podcast Festival, Andrew Grill, Sam Sethi and I discuss the highlights of our first event, The Future of Podcasting. We had guests such as Kara Swisher, James Cridland and Dr Siobhán McHugh talk us through their vision of podcasting. In this chat, we discover what was Sam's experience of interviewing one of the most renowned interviewers. And t...

Minter Dialogue Episode #378 James Mulvany is a serial entrepreneur, based in Manchester UK, who founded Radio.co, Podcast.co and most recently matchmaker.fm, a site designed to match podcasters with guests. In this podcast, you'll find out what is the state of podcasting today, how companies are using podcasts more and more, plumbing podcast data and the business model, and how best to grow your...

Minter Dialogue Episode #377 Suki Thompson is a serial entrepreneur and transformational business leader. She is co-founder of the award-winning Oystercatchers marketing consultancy, for which she is now Chair, and previously founded Haystack and Bunker Gin. She recently released with the world-renowned photographer Rankin, a fabulous book, Let's Reset, which is the name of her latest startup. In...

Minter Dialogue Episode #376 Melanie Deziel is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this chat, we discuss what it means to think like a journalist as a marketer, the rela...

Minter Dialogue Episode #375 Josh Braaten is CEO of Brandata, a brand measurement and growth marketing consultancy. Josh has created the Marketing is Broken weekly web series and is Chairman of America's Internet Super PAC that is focused solely on online rights and Internet liberty issues in the US. In this conversation, we discuss the meaning of brand today, why marketing is broken, how to unloc...

Minter Dialogue Episode #374 Vince Jeffs is Senior Director of Product Strategy, Marketing AI and Decisioning at Pegasystems, which is holding its iNspire online event on June 2. Vince is also currently the #6 ranked overall author on CustomerThink.com, and the #2 on Customer Analytics. Vince and I discuss how AI has been applied during the pandemic, how to use AI responsibly for example in develo...

Minter Dialogue Episode #373 Holly Woods is a coach and consultant who works with visionary entrepreneurs and innovators who use their business as a vehicle to change the world. With a PhD in Human and Organizational Development, Holly's a purpose activator who helps her clients to create products that can have more meaning and impact. Holly just published her book, The Golden Thread: Where to Fin...

Minter Dialogue Episode #372John Jantsch is the founder and President of DuctTape Marketing, a small business marketing and consulting company. He's also the author of six books, including the big-time best-sellers Duct Tape Marketing and The Referral Engine. His last book is The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, a book that fits very much i...

Minter Dialogue Episode #371 Katz Kiely's a friend, a member of the magical Difference Makers group, and founder of Beep, a behavioural empowerment platform. She's also responsible to kickstarting and bootstrapping a marvellous initiative called Frontline. Live. Using her skills in networking and pulling people together, using passion and purpose, in short order, Katz has launched this group of pe...

Minter Dialogue Episode #370 Belinda Parmar, OBE, founder and CEO of the Empathy Business (formerly known as Lady Geek), helping to bring empathy into business. In this conversation with Belinda, we discuss the state of empathy, what it is, how it can help business, and what it is to hold the position of Empathy in Residence in businesses such as Centrica and MediaCom. We also look at her pioneeri...

Minter Dialogue Episode #369 Maria Ross is founder of Red Slice, a marketing and branding consultancy. She's also author of a number of books, including the inspirational Rebooting my Brain. Her last book is The Empathy Edge, How to Harness the Power of Empathy for Effective Leadership. In this conversation, we discuss how and why empathy can be a powerful tool for businesses, how to promote it in...

Minter Dialogue Episode #368 Drew Ackerman, aka Dear Scooter, aka Scoots, is the host of the soporific, mellifluously boring Sleep With Me podcast that has 3 million monthly downloads. In this conversation with Drew, we discuss his journey to making Sleep With Me, his creative process and some of the behind the curtain work that goes into making of each episode. We hear about how Drew deals with t...