Leadership Beyond Borders

If you've ever had a personal assistant, then you understand what this does to your purchasing process—all the pre-purchase research, placing an order, and even making the payment is done with support. Well, conversational commerce is heading in that direction. It's a kind of virtual assistant" that can help guide you through the purchasing process. It can give you information on products, and bra...

Most believe companies and the government track and monitor their online and offline activities. Most adults think going through a day with data collected about them is impossible. Data-driven products and services are often marketed with the potential to save users time and money, but do they do that? Of course, most adults see risks as they continue to hit yes on every cookie banner. But we cont...

Fast-moving consumer goods like consumer electrics, the movie industry, and the advertising and marketing industry are today's most rapidly changing market segments. This means that the companies serving businesses and consumers in these market segments must all endure rapid change, be flexible, and learn new technology. Still, many companies need to catch up because change is difficult. In this e...

It is one year and approximately one month since Russia invaded Ukraine. An act almost no one thought would happen. So where are we today? What is the current situation, and what are the motives behind Putin's actions? More importantly, what have we learned in the political arena, and what can leaders learn from this tragic situation? In this episode, we discuss the current state of affairs and wh...

Digital marketing has transformed the business world and brought marketing to a new level. Driven website traffic, brand awareness, and getting high-quality leads are what businesses are looking for from digital marketing, and digital marketing does deliver. But it also is an evolving marketing medium with new channels and new technologies appearing faster than we can keep up. So how do we keep up...

We all think we know what accountability is but very often, we mix up the words accountability, responsibility, answerability, obligation, and many others. We often use these words in the same context and relate the meaning to forced or given tasks rather than inner motivation or drive. Instead, we should discuss conscious accountability, where individuals and teams work towards a common goal to w...

In 2010, Tech magazine reported the boom of the App culture. Today it is not a culture but a way of life, but it is not only for end-users or B2C and B2B situations. B2B mobile apps make work management and tracking easy and allow a platform where many people and departments can collaborate. So, it is not just about the end-user consumer today; it is about business. Although when we say the word A...

What can the private sector learn from the public sector? Lots We often talk about management practices, organization management, process efficacies, and how to make companies more customer-oriented, efficient, inclusive --ultimately more profitable; we mainly discuss the private sector, when we discuss governments or the public sector if it is often in the form of a complaint. Having worked as a...

Any organizational infrastructure must anticipate a rapidly changing world where technologies, politics, company, and employee needs will differ from today. We learned this three years ago as we got tossed into a virtual world that we thought was years away. Many companies did not have the technology or infrastructure to support the millions of home offices that happened virtually overnight. Unfor...

Debriefing is essential for identifying errors, reviewing trends, improving communication, reviewing performance, and providing data to help predict future performance, change, and expectations. It also helps form strategies and operations for the future. In this episode, we will debrief the digital advertising industry, look at 2022, and discuss emerging trends in 2023. We look at how we can pred...

Startups are essential because they drive economic growth. They are the source of new jobs, products, and services. They drive innovation and create wealth, and today most founders have spouted from the generation of the millennials, but that is going to change. By 2030, Gen Z will become the world's most significant demographic economy; studies show that almost two-thirds of that generation want...

What defines leadership today in this unpredictable world? We can examine leadership styles from around the world, which vary, but there is always a similar foundation and framework, even if the focus has changed over the last ten or even three years. Leadership has become more situational, especially since the pandemic. Technology has also impacted leadership today, but the foundation of good lea...

Most people agree that the foundations of digital marketing skills are not hard to learn. However, it can be challenging to master those skills and put them to practical use in a digital marketing campaign. Most large companies have teams of digital marketers that can do this for them by specializing in one area or another, but what about SMEs? They are focused on their product and services, witho...

As we close 2022, we reflect on the digital marketing landscape of SMBs and how it has changed in the last twelve months. More importantly, we look at the opportunities for SMBs in 2023. How business models are changing, what tools are available to SMBs, and how agencies can support SMBs. We discuss emerging trends and what agencies can do to grow in scale and increase profitability in the new dig...

As 2022 ends, it is time to take stock of what matters to businesses and consumers. What matters today in December 2022 differs from what mattered to us in January of this year. For example, in January, consumers were looking forward to finally "getting out of the house", and SMBs worldwide were thinking about when I could let my customers back in. Today in December, we are living the new normal w...

When you look at culture in the sense of communities ( nations, groups), It is a vital determining factor of how that community reacts, responds, and grows. Culture plays a significant role in the lives of everyone in a community. It gives people a sense of belonging, especially when everyone speaks the same language and not necessarily in a literal way. Corporate culture is not much different. It...

In 1965, the rock band The Who released Talkin bout my Generation which expressed the difference between generations. Peter Townsend, the songwriter, was experiencing the disconnect between himself and his parent's generation. Peter, now 77 and born on the cusp of the baby boomer generation, was trying to explain to the world- his new generation. Today, this could translate to each generation that...

SEO--- another acromion we hear all the time and use it in a verity of ways, but you can't fully appreciate the value of SEO without an understanding of what it is. SEO really is. It's the complex practice of increasing the quantity and quality of traffic to your website through search engine results. The goal of SEO for business is to generate organic traffic—by allowing searchers clicking throug...

The term Private equity evokes all kinds of reactions. Private equity firms have reputations ranging from aggressively good to aggressively bad, depending on which chair you sit in, but they can increase a company's value. Their ability to achieve high returns is attributed to incentives for private equity portfolio managers and operating managers, the aggressive use of debt, and a determined focu...

According to data gathered by SCORE, 77% of small businesses use social media to help build brand awareness, facilitate customer service, and increase revenue. For example, data from Meta shows that 83% of Instagram users say they discover new businesses and brands while using the platform. And according to Forbes, small business owners have jumped on the train, but it also appears many owners are...

Our work environments were evolving before the pandemic, but when the pandemic hit, everything changed. As a result, companies are obligated to completely rethink their work environments, processes, and employee relations. New ways of working have become commonplace, and new environments and processes are emerging. As a result, new working models will predominate, meaning that firms will have to s...

Career development is the short-term actions that on takes to learn a skill, fine tune a strength or development a weakness. Career growth refers to the big picture, the overall progress of someone's professional life. It is defined by the different roles and responsibilities we take on throughout our career journey, and this journey can go in several directions, but it is very rarely linear. Whil...

According to Shopping Local Research 2022, 78% of consumers use the internet to find information about local businesses more than once a week (up from 69% in 2020). However, 21% of consumers use the internet to find information about local businesses daily (down from 34% daily). This means that businesses that do not have an excellent online presence could be missing out on reaching new customers....

Since May 25, 2018, the General Data Protection Regulation (GDPR) has harmonized the rules on the processing of personal data, both private and public, across the Europe. Similar regulations have since popped up worldwide, with the US following suite with similar regulations like CCPA in California and regulations in most of the 50 US States. One of the unique aspects of these regulations, especia...

Our guest podcast guest says, People who discuss digital transformation often focus on new technology with a presumption that the working population will embrace it enthusiastically. But human beings are still instinctively dominated by fear, a single complicating reflex which will always be the default response. In simple words, humans are hardwired to resist change. Our brain resists change as a...