Jessie Jarvis

Leaders Of The West

Business EN ↓ 171 episodes

Welcome to Leaders Of The West, a podcast for innovators and change-makers in the ag and western industries. Hosted by Jessie Jarvis, the Founder of Of The West, our mission with Leaders Of The West is to foster a community of pioneers, innovators, and leaders who want to be at the forefront of what’s next. Whether it’s a guest episode where we’re digging into the blueprints behind our favorite industry businesses, discussing the innovation and strategies that have allowed family farming and ranching operations to continue on for another generation, to episodes with honest conversations from e...

Author

Jessie Jarvis

Category

Business

Latest episode

Jul 7, 2026

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Episodes

68. Are You Having Fun? 10.09.2024

Today I want to talk about the importance of having fun. I share my son’s journey in rodeoing and going from the top in his age bracket, where he was very competitive, to the bottom of a new age bracket, where he’s up against some very handy, tough, and older boys. We take practice and being competitive very seriously in our family, but sometimes it’s a fine line between focusing so heavily on win...

BONUS: Retirement Planning Essentials with Justin Bates 05.09.2024

We are kicking off our bonus episode series about what you need to know about finance to set you, your family, and your business up for success! Justin Bates is joining me throughout this series to give us the information needed to begin thinking about finances and to make more educated financial decisions. Today, we are diving into retirement planning essentials. Thinking about and planning for r...

67. What's Healthy? with Registered Dietitian, Hope Brandt 03.09.2024

Today I have Hope Brandt, owner of Hopewell Health on the show. Hope and I met at an event sponsored by the Beef Checkoff in Denver and we discovered we have the same podcast producer! We decided to be on each other’s podcasts this week; go give her podcast, That’s Healthy?! a follow! In today’s episode Hope covers the frameworks she’s developed of a PEC Plate (protein, energy, color) and Two Mac...

BONUS: LIVE from Dallas Market Center 29.08.2024

I am so excited to share our first bonus episode recorded live at Dallas Market Center! In this episode, I have three incredible guests joining me to share some insight into their businesses and how connecting and building relationships at Dallas Market Center and beyond is key to their success. Today we are joined by Cindy Morris, Ryan Vaughan, and Jill Tweedy to discuss the importance of the Dal...

66. Welcome to Your Financial Future with Justin Bates of Boots Financial 27.08.2024

I’m excited to have Justin Bates from Boots Financial with us today! In this episode, Justin shares his background of growing up in a small town in Arkansas and being part of rural living and rodeo life and how he became a financial planner. His love for working with farmers, ranchers, and rodeo athletes is obvious with the name Boots Financial and Justin shares how important it is to educate your...

65. Putting in the Work When No One is Watching 20.08.2024

On today’s episode, I’m talking about something I feel really passionate about: the idea that from the outside looking in, we make assumptions about others’ lives, but we have no idea the amount of work people have to put in to get where they are. We see a life other people have and we think they’re so lucky. But most of the time, it’s not luck. We just see the final product. This episode is about...

64. Building the Pendleton Whisky Brand with Tia Bledsoe 13.08.2024

On today’s episode, I am so excited to have Tia Bledsoe joining us. Tia is the Brand Heritage Director for Pendleton Whisky and she’s watched the company grow from so many different facets and she loves how the brand stays true to the heritage and traditions it’s upheld. Tia explains that great brands aren’t just about a great product, they’re also about the people and history behind them. Pendlet...

63. Keeping it Simple and Repeating it Often with Tom Brink 06.08.2024

On today’s episode, joining me is Tom Brink, a legend in the cattle industry. Tom is the current CEO of the Red Angus Association and founder of Top Dollar Angus. He’s an expert on all sides with his extensive background of various companies he’s worked for and roles he’s taken on in the beef industry. In this episode we dive into the current and future state of the industry regarding genetics, te...

62. It’s Never Too Late to Learn Something New 30.07.2024

On today’s episode, I’m here to remind you that it’s never too late to learn something new. Whether it’s riding horses and beekeeping, like some friends of mine, or whatever dream is on your heart - go for it! Step outside of your comfort zone, take the risk, and remember that you can be scared of something and still do it! Stop worrying about what other people think and be courageous and confiden...

61. How To Make Extra Income as a Photographer with Erin Brown, Founder of Real Ag Stock 23.07.2024

In today’s episode I’m excited to have my friend, Erin Brown, with us. Erin is the founder of Real Ag Stock, a stock image site dedicated to agriculture photos and videos. Erin shares how she started photography as a hobby while going to school for agriculture business, but the trajectory of her life changed once she got an internship. Erin’s content has always been an advocate for the ag industry...

60. Peak Performance & Defining Your Own Version of Success with Paige Lawrence Champion 16.07.2024

In today’s episode I’m excited to have peak performance coach and former Olympic skater, Paige Lawrence Champion on to discuss goal setting, mindset, productivity, and striving for success. Paige shares her experience in the 2014 Olympic games and how her work ethic began at a young age. The work she put in as an athlete, the habits, the mindsets- they’re all things she brings to her entrepreneur...

59. What I’ve Learned in Being Quick to Respond 09.07.2024

In today's episode, I talk about the delicate matter of standing up for what you believe in while also being aware of the risk you run if you haven’t armed yourself with all the information. Situations happen in both personal and business aspects of life where people might be expecting you to take their side. In this episode I encourage you to take your time, gather information, and protect your c...

58. Pursuing a Career in Trades with Redgie Probst of Quanta Services 02.07.2024

On today’s episode I have Redgie Probst, COO of Quanta Services with me. Because we get questions often about how people can get involved in trade and what opportunities are out there in those fields, I wanted Redgie to provide direction and information on Quanta as well as various trade fields. Redgie shares his background in agriculture as well as how his hard work ethic and his dislike for scho...

57. Growing the Brand with Hailey Nelson of Western and Co 25.06.2024

On today’s episode I am so excited to have my friend and the founder and CEO of Western and Co, Hailey Nelson, joining us. Hailey is a mom of four; her and her husband have three boys and a little girl. While she has it all with a successful business and beautiful family, Hailey is open and honest about how it’s not always easy. In this episode you’ll hear the full background of how Hailey started...

56. Trust, Passion, and Focusing on the End Result 18.06.2024

On today’s episode, I’m in the hot seat as the guest! Sarah from our team came up with several questions she’s wanted to ask me including some fun rapid fire ones. I share my thoughts on being a leader and how trust plays into my managerial style, how and why I have trust in myself, what I’ve learned from failure, mentors I admire, why I’m passionate about our life and business, how I stay motivat...

55. Leaning Into What You Know with Ashlie Sutton 11.06.2024

On today’s episode, Ashlie Sutton is joining me. Ashlie grew up on an Idaho potato and wheat farm. She’s a wife, mom of four, and the creator of a company called The Haircut Box. Ashlie grew up with a dream of being a cosmetologist and after receiving her Bachelor’s Degree, she got her beauty license and worked behind the chair doing hair for 14 years. Her company was dreamt up from looking at her...

54. Strategies and Investments for a Successful Event with Jess Crouch 04.06.2024

On today’s episode, we have the founder and designer of Heritage Brand, Jess Crouch, on the show. Jess shares the emotional challenges of phasing out the original horse tack line, the growth and evolution of her business, and the importance of customer relationships. We also dive into everything that goes into a successful setup at NFR. Even if you aren’t planning to go to NFR specifically, the co...

53. How I Protect My Time 28.05.2024

This time of year can be tough to juggle all the things and be intentional with your time. In today’s episode, I’m going to share what we’ve been up to lately - both personally and professionally - and how I’ve been setting boundaries to protect my time. I want to encourage you that you CAN find a way to do it all, you just can’t do it all at the same time.  Jessie was born and raised on her famil...

52. Community Over Competition with Ashley Alderson 21.05.2024

Today’s episode is extra special because I’m sitting down with my personal mentor and one of my very best friends, Ashley Alderson, the founder and CEO of The Boutique Hub. This episode covers so much goodness from the impact of words and thoughts on reality, to scarcity mindset vs. abundance mindset, and recognizing and redirecting negative self-talk. Ashley shares her heart for building communit...

51. How Being Proactive Pays Off with Alyssa Scholz 14.05.2024

Today’s guest is the lovely Alyssa Scholz and you guys are in for such a treat with this episode! We dive into Alyssa's journey of working in the ag industry but not growing up in it, the power of being involved in organizations and networking, and managing marketing trends while staying authentic. Alyssa also shares tips on how to find creative inspiration and one of her marketing pet peeves.  Le...

50. Building a Culture of Appreciation 07.05.2024

I want to talk about compliments and putting good into the world. I want to build a culture where we aren’t just making our voices heard when we’re complaining, but that we’re proactively giving compliments, support, and appreciation. Today I want to challenge you that instead of being quick to offer our criticism, let’s see the good and acknowledge it because the world needs more of that!  Jessie...

49. The Equine Industry, AI, and The Cowgirl Gathering with Dave Dellin 30.04.2024

On today’s episode, we have special guest, Dave Dellin. Dave is the CEO of APHA and he’s sharing his diverse background and journey in the equine industry. We also talk about their event, The Cowgirl Gathering; where the idea came from, who it’s for, and what the event will entail this year. Dave shares how valuable being a continuous learner is, the power of self-reflection, and his take on the f...

48. Harnessing Your Creative Power with Quincy Eldridge 23.04.2024

On today’s episode we have special guest Quincy Eldridge on the show! We’re diving into Quincy's upbringing on a California cattle ranch, her family's influence on her creativity, and her journey into fashion design. Quincy also shares her brand’s evolution, how she overcomes industry challenges, and strategies for overcoming creative ruts.    Quincy Freeman Eldridge grew up on a cattle ranch in t...

47. A Tip to Gain Clarity and Increase Productivity with Jessie Jarvis 16.04.2024

In today’s episode, I’m sharing a trick to settle my mind. Sometimes I feel like my brain is going in 50 different directions at once, making it hard to concentrate or get anything accomplished. So I’m going to share my simple yet effective process for managing this so that I can get to a place of clarity, calmness, and productivity.  Jessie was born and raised on her family’s cattle ranch in Sout...

46. Focusing on Your Customer with Natalie McFarland 09.04.2024

On today’s episode, we have the amazing Natalie McFarland on as our guest. Natalie is the founder and president of McFarland Productions and she’s sharing the power of resonating within a community, telling your customers’ stories, and focusing on their wins and successes. She also dives into her take on the evolution of marketing and lessons she has learned along the way.    After freelancing her...

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