Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue Growth

Scott Britton , Co-Founder of Troops , talks about his startup and his approach to B2B software use. Instead of us conforming to the software, it should work for us. His startup brings this to fruition by working with collaboration and messaging applications.  Applications like Slack or Teams are widely used, especially by sales professionals. On the other end of the spectrum, these professionals...

Norman Crowley , Founder of CoolPlanet and AVA shares some great insights on running an innovative company set on saving the planet. CoolPlanet aims to reduce carbon emissions by helping companies calculate and account for carbon expenses.  Crowley’s approach is straightforward — his platform quantifies and translates carbon into expenses. With governments now putting a price on carbon, it is now...

Matthew Fornaciari , Co-Founder and CTO at Gremlin Inc. , shares his startup journey along with nuggets of information he picked up along the way. Forni has built a company that proactively improves reliability through chaos engineering. Chaos engineering injects controlled chaos into an environment to test it. It looks at the four signals of uptime to keep it going: latency, error rate, availabil...

Amanda Rabideau , CEO and Founder, Arch Collective, Inc. shares insights on freelancing and using fractional executive positions to help startups. Rabideau shares how freelancing is now more relevant than ever. With acquiring great talent becoming increasingly difficult companies need to consider the contractor model. Hiring freelancers provide the flexibility to handle functions your business may...

Daniel Cunningham , Founder and CEO at Leonardo247 , talks about his startup journey: Bringing a software platform to a traditional market. Leonardo247 simplifies property management and maintenance for multi-family residences.  Cunningham talks about the challenges he’s had in using lean bootstrap methodology. It would have been much easier if he’d had a technical cofounder. He was able to overco...

Jonathan Aizen , Founder and CEO of Amitree , joins the show to talk about entrepreneurship and user-researched product design. Aizen’s solution aims at enhancing an antiquated technology we have relied on for so long: electronic mail. He talks about the product cycle he took with Folio. In its current iteration, Folio intelligently goes into emails and helps identify project milestones, events, a...

Chris Mele , Managing Partner of Software Pricing Partners , shares his insight and expertise on monetization for software companies. Monetization is an entire discipline that includes pricing, packaging, and licensing. Mele shares how challenging it can be to think about monetization at the last moment before selling a product. Software companies need to develop the discipline of monetization as...

Prof. Joe O'Mahoney , Professor of Consulting at Cardiff University , shares his expertise in the consulting industry. O’Mahoney goes in-depth to talk about setting up consultancy firms in a sustainable manner. He has done research on how many great consultants have decided to start their own firm and fail at it. He’s observed that the reason for this is that, most of the time, great consultants d...

Brandon Fluharty , VP of Strategic Account Solutions at LivePerson , shares a treasure of insight on the show. Fluharty talks about personal development revolving around mindset transformation. Fluharty has brought enormous success in B2B sales to LivePerson, bringing in 7-figure revenue. He admits that he once thought that being an introvert would be a disadvantage for him as a salesperson. Inste...

Sonciary Pérez , Co-Founder of Quala.io , shares her startup journey on this show. Her startup journey is a mixture of building a product and solving problems in an area she is passionate about. Pérez talks about customer success for B2B SaaS companies. In a highly competitive environment, it all boils down to cost and features. Customer success is the lifeline that ensures the SaaS company is in...

David Kindlon , CEO and Co-Founder of Eppione , joins the show to talk about an extremely relevant topic in business today: human resource management. Several companies have adapted to the pandemic through a remote work setup. Once something only tech companies did, it has now become the rule rather than the exception. This trend has also opened up the resource pool for companies. They now hire wo...

Oliver Nutt , Vice President, Marketing and External Communications at General Dynamics Information Technology (GDIT), shares insights about the importance of branding, leading large organizations, and navigating change. Most of our guests here on Leaders of B2B are usually startup founders overseeing smaller teams. So hearing from a leader of a large organization is extremely insightful. Nutt tal...

Esben Friis-Jensen , Co-Founder and Chief Growth Officer of Userflow , joins Noah on the show to talk about the value of product-led growth to fuel your startup. He also talks about how he was able to improve his startup journey on the next round as a founder. Friis-Jensen shares how essential onboarding is for every SaaS company. It sets the tone and trend for customer retention by promoting use...

Slater Victoroff , Founder and CTO of Indico , joins Noah to talk about his startup journey and the next level of AI. His company Indico Data works on unstructured data. They use analytics with AI to create tools that arm the users and subject matter experts.  One of the values Victoroff learned early on and abides by through his journey is humility and self-realization. After being proven wrong o...

Garrett Mehrguth , CEO of Directive , joins Ledge to share his expertise in marketing and his insights as a successful business leader. Directive Consulting has been providing customer generation for software companies for the last eight years. Mehrguth shares that account-based marketing isn’t the right way to go. Citing limited market potential and disjointed KPIs, the spend on impressions and M...

Eric Stockton , VP of Demand Generation at Constant Contact , shares his career journey that has led to his expertise in revenue generation.  He also talks about the timeless tug-of-war between sales and marketing. It’s essential for any business leader to steer both toward revenue for the company. Marketing should be solid in determining the ideal customer profiles and driving meetings toward sal...

Stephen King , Founder and CEO of GrowthForce , joins today’s podcast with some great insight for business leaders. Accounting is a key business function, providing data to help you manage your strategy. Smaller businesses and startups need to deal with the added cost of this function, which often comes even before they have the revenue to cover it. King explains that outsourcing this function is...

Alexis Chiagouris , director of global marketing communications and brand at Ensono , shares insights in marketing specific to the IT space. As the IT industry has grown, so has the saturation of providers in the space. Creating brand awareness through a marketing communications plan is essential to success. Chiagouris talks about her take on content strategy. She disagrees with the approach to ga...

James Ontra , CEO of Shufflrr , shares how powerful the story of your business can be in closing deals. He argues that presentations, an integral part of any business, are often done inefficiently and ineffectively. Experiencing this business problem first-hand inspired Ontra to found Shufflrr, a presentation management solution. Ontra thinks presentations are powerful because they drive the sales...

This special episode of Leaders of B2B features Noah Tetzner. Noah will be the show’s new co-host along with Ledge and Jake .  Noah works with Content Allies on the sourcing, engagement, and scheduling of guests for the company’s impressive roster of podcasts. He brings an impressive background in organizing and hosting podcasts. In 2018, he started a historical podcast called The History of Vikin...

Asher Ismail , co-founder at Uncapped , discusses a very important topic for founders and business leaders: raising capital.  Ismail shares how his experience with two prior startups made him realize a vital business problem. With bootstrapping or funding your own business, there are only two ways to raise capital: debt or equity. The former can be risky and expensive. The latter can dilute your o...

Pieter Krynauw , CEO at ThruWave Inc. , shares valuable insight on innovation, as well as preparing yourself for a journey in entrepreneurship. Krynauw’s startup helps improve supply chain efficiency by enhancing millimeter wave technology with software. Krynauw talks more in-depth about automation. He sees automation as the execution of the concept of simplification. A company should have the cap...

Mackenzie Farone , manager of marketing communications at Carmeuse Americas , shares her expertise and insights on marketing, particularly in marcom. Farone shares how marcom is essential in helping sales teams close the deal. They provide the right messaging to the ideal customer profile, which helps close the sale even before the appointment happens.  Farone also expounds on this to share her ou...

Laura Hoffman , head of marketing and communications at ThruWave Inc , has a great exchange of ideas with host Ledge about podcasting. She shares her outlook on its importance to marketing, current trends, and its future. Hoffman, who built a strong career working at large companies’ marketing departments, felt burnt out and broken. She took a sabbatical and listened to podcasts. Aside from develo...

Scott Sehon , owner of Mod 4 Finance , talks about his leap into entrepreneurship along with the importance of his business model. In 2017, Sehon took on his experience as capital and embarked on providing fractional CFO work for startups. Sehon shares how he had to cast away his comfort zone to become an entrepreneur. He decided to go for it after seeing a dominant business problem in startups. C...