Leaders in Customer Loyalty, Powered by Loyalty360

Send us Fan Mail After decades of taking the brunt of consumer complaints, air travel in North America reached a record high in satisfaction surveys in 2019. J.D. Power says traveler’s satisfaction with their flying experience hit a record in 2018, and yet jumped even further in 2019. The survey says newer planes, better ticket value and improved customer touchpoints have made flying a much better...

Send us Fan Mail David VanWiggeren, CEO, DropTank, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are questions that Mark posed to David: • How do you define customer loyalty and what does customer loyalty mean to your organization? • What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand...

Send us Fan Mail Consumers are spending more time online, and with an increase in sharing and shopping comes an increased risk for potential issues related to a customer’s personal information. This is where Generali Global Assistance and its Global Identity and Cyber Protection business unit comes in. Founded in 1963, Generali Global Assistance has been a leader in the assistance industry for ove...

Send us Fan Mail David Sykes, who heads global payments provider Klarna’s U.S and North America operations, talks with Loyalty360’s Mark Johnson about Klarna’s launch of its first loyalty program, Vibe. The members can receive rewards for all purchases they make directly through the Klarna app, no matter what store they are purchasing from. Klarna has 4,200 retail partners in the U.S — including H...

Send us Fan Mail Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Mark asked Matt to touch on a few topics during their discussion: • Talk about a brand that’s doing a great job of creating customer loyalty and why? • COVID-19 has had a big impact on brand’s marketing strategie...

Send us Fan Mail Loyalty360 Loyalty Live Interview: Emil Sarkissian, CEO, Loyalty Methods and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. Here are some of the topics that we posed to Emil: -What is the biggest challenge or opportunity you see in customer loyalty today? -What is one brand (or a few) that you think do an exceptional job of c...

Send us Fan Mail The restaurant industry has been one of the hardest hit verticals during COVID-19 as these brands have had to pivot and search for creative ways to still serve customers due to decreased traffic and various restrictions. As many look to get back to some sense of normal, CIBC, one of Canada’s “big five” financial institutions is stepping up to help local restaurants through what is...

Send us Fan Mail For some people, coffee is as integral to everyday life as the air they breathe. This need gives coffee brands an excellent demographic of people to offer exciting and intriguing loyalty programs.  The Coffee Bean and Tea Leaf is one of those coffee brands. The brand started in 1963 in Southern California by Herbert Hyman. Recently, the company launched a newly designed app for it...

Send us Fan Mail Loyalty360 Loyalty Live Interview: Carlos Dunlap-Beard, VP of Business Development and Loyalty Solutions for Clarus Commerce and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. There were several interesting questions Mark posed to Carlos: • Can you tell us a little more about premium loyalty – how it is different from a tradi...

Send us Fan Mail Loyalty360 Loyalty Live Interview: Tom Madden, senior partner for ICF Next, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape. A few topics that were covered include: • What is the biggest challenge or opportunity you see in customer loyalty today? • What is one brand (or a few) that you think do an exceptional job of creatin...

Send us Fan Mail Having the president of a theme park company also be a certified public accountant can have its challenges, especially when it comes to balancing the task of providing fun for families while also watching the bottom line. But if you run into Matt Eckert, president of Holiday World, in Santa Claus, Indiana — yes, you read that right — there are a few things he’ll gladly offer you a...

Send us Fan Mail Loyalty360 Loyalty Live Interview: Jebbit’s President and Co-Founder Jonathan Lacoste talks with Loyalty360's Mark Johnson on the current customer loyalty landscape, diving into the world of first-party data, and understanding how brands are building stronger customer loyalty and experience in today’s rapidly evolving world. Mark asked Jonathan about several relevant topics:...

Send us Fan Mail Loyalty360 Loyalty Live Interview: David Andreadakis, Chief Innovation Officer for Kobie Marketing talks with Loyalty360's Mark Johnson on customer loyalty/CX trends and the changing industry landscape. Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 27 years...

Send us Fan Mail A favorite pastime for many, movie-going has always been an easy and entertaining way to get away from the real world – even if it is just for a few hours. Guests can sit back, take in a story, enjoy a fresh tub of popcorn and a cold drink, maybe even from the comfort of a new reclining chair.  Founded over 40 years ago, Classic Cinemas takes the movie-going experience to heart th...

Send us Fan Mail Roughly half of the U.S. population — or more than 145 million people — say they participate in an outdoor activity each year, with about 18 percent saying running, jogging, or trail running was their preference. The survey by the Outdoor Foundation says another 16 percent say they went freshwater, saltwater, or fly fishing; the next largest group was 15 percent who said they like...

Send us Fan Mail Loyalty360 Loyalty Live Interview: Don Smith, Chief Strategy and Analytics Officer from Brierley, talks with Loyalty360's Mark Johnson about customer loyalty/CX trends and the changing industry landscape. Brierley offers the full breadth of services to drive unprecedented loyalty success: program design, strategy, research, analytics, customer insights, creative, and digital...

Send us Fan Mail Two-thirds of consumers say their loyalty is more difficult to maintain than ever before. With unlimited choices at your customers’ fingertips, earning loyalty – and revenue – today takes more than a traditional program can provide.   So, how can you increase revenue now while building long-term loyalty with your best customers?     Join loyalty expert Carlos Dunlap-Beard, where h...

Send us Fan Mail Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying their Taco Bell favorites. The Taco Bell Rewards program is set up as a points-based system, rewarding fans with free food based on their...

Send us Fan Mail Loyalty360 Loyalty Live Interview: Richard Jones, CMO of Cheetah Digital to discuss his views on the current customer loyalty landscape and loyalty programs. Cheetah Digital is a cross-channel customer engagement solution provider for the modern marketer. The Cheetah Digital Customer Engagement Suite enables marketers to create personalized experiences, cross-channel messaging, an...

Send us Fan Mail Over the last few months, have you found yourself asking "what is a Sourdough starter," "why did my cookies crumble," or "what can I bake with these ingredients in my pantry"? Well, good news – you are not alone.  As quarantine regulations hit the United States, King Arthur Flour noticed business was far from its usual pre-Easter pace. In the span on...

Send us Fan Mail As a well-known solution provider for customer/employee experience and market research, Confirmit continually works to be a true and trusted partner for its clients. Many brands are hyper-focused on customer experience, immediacy, connecting with customers in the moment, which has only become more prevalent due to COVID-19. Confirmit helps clients keep up with rapidly changing exp...

Send us Fan Mail Loyalty360 is hosting speakers weekly in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. This week, we had the pleasure of speaking with Lonnie Mayne, Founder and CEO of Red Shoes Living. During this session, Mark Johnson of Loyalty360 and Lonnie discuss customer loyalty/CX trends, the changi...

Send us Fan Mail In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Rupa Rajopadhye, VP of Marketing Services, Iris.  Iris offers strategic consulting that leverages the company&apos...

Send us Fan Mail In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel, and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Carlos Dunlap-Beard, VP of Loyalty Solutions, Clarus Commerce.  With over almost 20 years of experience in paid lo...

Send us Fan Mail In the Loyalty360 Thought Leadership series, we talk to the leaders in customer, channel and brand loyalty about the technology that impacts brands' ability to drive unique experiences and engagement. In this Loyalty360 Thought Leadership video, we sit down with Melissa West, Director of Product Solutions from PDI.  PDI helps convenience retailers and petroleum wholesalers th...