Lead with Purpose

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Alex Witty, an award-winning product designer who is passionate about motorsport, innovation and sustainable design, which may seem like a contradiction, but listen on to find out how these two things cross over. KEY TAKEAWAYS Famous drivers are being called hypocrites for talking about environmental protection & susta...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Professor Jaideep Prabhu about frugal innovation and circular business models. KEY TAKEAWAYS The process of production & consumption since the industrial revolution has been a linear one; companies took resources from nature, make products & services from them which they sold to consumers to use, & when we were done wi...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to leather craftsman, Yusuf Osman to talk about his career and his passion for leather. KEY TAKEAWAYS My mission right now is to get the world talking about leather, but it’s taken me a long time to get here. I didn’t know a creative career existed when I was a child, so from the narrow range of options presented to me at...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Lucy Hall to talk about sustainability in the fashion industry. KEY TAKEAWAYS My co-founder and I saw first-hand the meteoric rise of eCommerce and fast fashion, you’d shoot 100-150 products a day by the end of her modelling career. That’s a huge amount of over-production & under-utilisation & it didn’t sit right with...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung gives her five steps to avoiding procrastination to increase productivity. KEY TAKEAWAYS People tend to procrastinate because they are trying to avoid some kind of pain perceived with doing a certain task. This could be because it’s boring, difficult or, if you complete the task & have to show it to the world, that pain could b...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to tech & eCommerce expert, Riikka Olli, about circular business models. KEY TAKEAWAYS My circularity/sustainability interest is linked to my background. Coming from Finland I literally lived in a forest in my childhood years. It comes from a connection to & respect for nature. It’s important that we change the way the wo...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about empathy in action is how visionary leaders are changing the game, why it should be at the heart of leadership, & how it’s reshaping the business landscape. KEY TAKEAWAYS The essence of empathy in action is a world where leaders don’t only understand their team members, but actively seek to connect with their experie...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about plastic packaging & why it’s important. KEY TAKEAWAYS Circular packaging minimises waste & could reduce your waste processing costs. If you reduce the packaging you may also reduce the cost of initially creating the packaging. It also reduces your environmental impact & aligns your brand with sustainability which re...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Rachel Kan, the founder of Circular Earth & Real Circularity as well as an author of a book with the same name about circularity – which is the topic of 2024 & is core to achieving true sustainability. KEY TAKEAWAYS We see circularity as a thing that constantly creates new value or keeps the value perception of the thi...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to use passion to build a mission-driven team that thrives by creating a workplace where individuals aren’t just employees, they are contributors to a shared mission KEY TAKEAWAYS You need to create a workplace culture where individuals find meaning, fulfilment & a shared purpose in their work. That in itself cr...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about successful marketing guru, Grant Cardone’s (who she has recently parnetered with) strategies to help purpose driven businesses. KEY TAKEAWAYS Best known always beats best. This is especially true in the sustainability space where there are products that can literally change the world, but we don’t put ourselves out...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about ‘closing the loop’ & how it can transform your business. KEY TAKEAWAYS Instead of the traditional take, make & dispose models, circular models emphasises a closed loop system where they are designed to be reused, re-manufactured & recycled. Aside from being a positive force for the planet, circular business models c...

To celebrate the start of 2024, Tze Ching reflects on the direction her show is set to take for the next twelves months. This year will see a shift in focus towards the topic of circularity and sustainability in business. Further topics such as design thinking, impact measurement, marketing, and sales will also be at the top of Tze Ching's list to be discussed.  Additionally, Tze Ching shares with...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about consumerism, the insatiable desire to keep buying more and more, and the relentless pursuit of material wealth which has become one of the major characteristics of our society. Is it just harmless shopping or is it a reflection of a social illness? In this episode she looks at some of the negative impacts of consume...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about the words not to use to avoid claims of greenwashing (making misleading or false claims about a product or a company’s environmental friendliness to attract eco-conscious consumers). KEY TAKEAWAYS Greenwashing has become a huge problem in industries like fast fashion where huge claims are made to attract eco-conscio...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to get over the fear of public speaking at events and how she got over her fear of public speaking. KEY TAKEAWAYS When you speak in front of an audience you could potentially have hundreds of thousands of people listening to you and your message and you can share your message and your passion with them. So, it’s...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how to network better and getting over the intimidation some people feel at networking events.  KEY TAKEAWAYS Networking is a very important thing that we should be doing because that’s where we meet collaborators or people in our industry that we can learn from or potentially find new clients. So, it’ vey important...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about how becoming a key person of influence in your industry requires strategic approach and consistent effort, and she shares her simple 3C Framework with you that will help you get there. KEY TAKEAWAYS The 3Cs are: Content, Connection, and Consistency. If you get those three parts right then you are well on your way to...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Sam Onigbanjo, a visionary in the realm of digital marketing, to talk about  digital powerhouses and how to create connections in the digital world.  KEY TAKEAWAYS I got into all these platforms because I kept connecting and making sure people were seeing what I was doing. Pre-Covid people still believed in going to th...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to life alchemist Cristiana Rocha to discuss exactly what that is. KEY TAKEAWAYS What I’m doing is no longer a therapy, I come from the field of art and dance, from psychology. I always wanted to bridge movement and the physical body with the inner body, the inner soul, it’s invisible but we know that it’s moving us.  Wha...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Helen Neal, the owner of HN Communications and Leaders LIVE, to talk about how organisations communicate effectively on climate, people and purpose.  KEY TAKEAWAYS More now than ever businesses are trying to do more in terms of sustainability than they did before, even small and medium sized businesses. Some sectors ar...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Ruth Doolittle, a multi-award winning animal communicator, therapist, shaman, and intuitive teacher to talk about animal communication and intuition. KEY TAKEAWAYS We all have intuitive gifts. Unfortunately, what happens through conditioning, society, home life, education, and lots of other cultural aspects, we tend to...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Jez Wood, one of the Founders and Directors of KOVE Properties as well as a mentor at Progressive Properties about his experiences with entrepreneurship from project management to fundraising, and marketing. KEY TAKEAWAYS Property is a fairly new iteration to my career in the last 4 years. Prior to that I was in the ch...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks to Danielle Clarke about branding for businesses and personal brands and her creative journey. FREE e-book: Get Brand Clarity, Brand Success today!: https://keap.app/contact-us/8242732045906025 KEY TAKEAWAYS As a kid I spent most of my time colouring in and playing with Play-Doh, Lego, and reading. Creativity was a big pa...

On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about pricing because so many of us struggle to set the right price around our products and services. KEY TAKEAWAYS Before we set a price, we have to ask ourselves the question: What is it we’re selling, is it of any value to anybody? Then we set our prices accordingly, and we have to be honest; is what we’re producing, w...