Lead Generation HQ

On this episode of Lead Gen HQ learn how to efficiently score your leads to determine if they are in the market for your product or service, if they are authorized to make that purchase, if they plan to do so soon, and more. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com...

On this episode of Lead Gen HQ learn the exact steps to scale your revenue via Affiliate programs that reward affiliates for each visitor or customer brought to your business by their marketing efforts. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to...

On this episode of Lead Gen HQ learn how social media can present big opportunities for businesses -- if you’re spending your ad dollars correctly. Identify where your target audience spends their time and create ads to test those platforms. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. http...

On this episode of Lead Gen HQ learn how to use Search Engine Marketing to effectively create the most competitive footprint online. Gain the skills to purchase ads, choose keywords and measure results. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to...

On this episode of Lead Gen HQ learn to grow your business, build authority and engage with your audience through the powerful promotional tool that is email marketing. Learn the basic rules for email and new ways to grow your list. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.u...

On this episode of Lead Gen HQ learn to understand all the ways to creatively distribute relevant content that provides value to your target audience and learn how to present solutions to your customers’ needs and influence the buying cycle. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. http...

On this episode of Lead Gen HQ you will learn to help your customers focus on a single message and master the art of building better landing pages that are driven by data. Find out what works and what doesn’t, and what sparks action. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www....

On this episode of Lead Gen HQ learn how to create a customer-centric culture within your organization - leading to customer satisfaction and fostering a positive customer experience and the ever-desirable asset: customer loyalty. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.ude...

On this episode of Lead Gen HQ understand how to properly analyze your campaigns and measure success by focusing on profitability. Learn why performing A/B tests can give you invaluable insights into what should be optimized. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.co...

On this episode of Lead Gen HQ discover how to most effectively utilize analytical tools like Google Analytics and Facebook Insights to gain a deep understanding of who is interacting with your digital properties, how and why. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.c...

On this episode of Lead Gen HQ explore the best performing types of digital ad campaigns: paid search, display ads, video, call ads, email marketing and social media. Learn to create copy, visuals and your CTA. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden...

On this episode of Lead Gen HQ learn why every successful marketing campaign should be executed by a solid team, stick to an allotted and realistic budget and be based on a specific time schedule. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-path-to-lead-...

On this episode of Lead Gen HQ learn to create goals and define the purpose for your campaigns using the SMART framework to ensure your goals are specific, measurable, achievable, realistic and time-specific. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.udemy.com/course/golden-p...

On this episode of Lead Gen HQ learn how to reach your target audience by creating user personas to successfully identify and target your ideal customers. Demographics, psychographics and empathy are key to reaching your customers. We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https://www.ud...

On this episode of Lead Gen HQ, learn to help customers understand what you offer and how you're unique by establishing your brand. Define what your brand stands for and tell your company’s story in a compelling way by answering your “why.” We're doing a series of podcast episodes based on our Lead Generation course. To follow along with the video you can access the course for free on Udemy. https...

On this episode of Lead Gen HQ, learn how to identify opportunities for new business relationships, refine marketing strategies and provide long-term value to your customers with solid business development activities.

Generating leads is hard enough, don't make it harder by ignoring your customer's needs. Take time and analyze each step in the customer journey. Then create a plan to elevate the delivery of your service every step of the way. That's how you increase lead conversion and LTV (lifetime value).

Leads on Facebook

What are the basics of content marketing? For solopreneurs and small business owners creating content on a regular basis is hard, expensive and time consuming. In my experience, not all businesses need to create lots of content on a regular basis. From a 30,000 foot view , it's important that marketers and small business owners first have a conversation with their customers.  Sure, you can an...

The first steps in creating a Marketing plan is outlining your objectives, choosing your team, timeline and budget. Once you have those questions answered you'll need to choose where to put your marketing dollars. In my experience there's no better place to invest in your growth than improving customer care. Even the best brands in the world do not get it right 100% of time. There's nothing worst...

LinkedIn will always have a special place in my entrepreneurial journey. When I launched a Lead Generation platform, in 2011, LinkedIn was my go to place to meet new prospects, publishers and even talent. While the platform has changed over the years, I think you’ll find that like Google, the main product has remained the same. Whereas, social platforms like Facebook are really unrecognizable from...

I know, I know... You should invest time and money into both, ALWAYS!   But let's say you only have enough time and money to invest into one.  If you're in eCommerce, it's no doubt Marketing. You need traffic to  sell your products. But if you're a service provider or a company  serving businesses, then investing time and money into Sales will give  you the most ROI i...

The purpose of a Landing Page is to capture leads and data to convert  into a sale. You may not need a landing page. I say this because I’ve  worked with many solopreneurs and artists over the years who had no  desire to generate a sale or a lead on their website. The only reason  they had a website was to tell visitors their story. If this is the case  for you, then you s...

There’s always someone trying to capitalize on the journey between you  and your customer, in turn causing friction. Why? Because there are  publishers on the internet. While they want to create a better  experience, they also want a piece of the relationship; so they’re going  to charge you per lead or they’re going to charge you a fee. They  create an opportunity for you...

Building a Lead Generation campaign isn't something you decide overnight. You'll need to decide whether you do it in-house, hire a freelancer or an agency. It's possible you're not ready to build one at all! In this episode I'll give you a handful of things to think about. For example, are my current leads and customers getting a great customer experience? In addition, you'll want to create a list...