Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses

Lead Better - Grow Your Practice. Live Your Purpose.

Business EN ↓ 98 episodes

If you're ready to stop chasing leads and start leading your industry, then it's time to Lead Better. Welcome to Lead Better , the podcast for functional medicine and wellness leaders ready to move beyond fragmented efforts and into a realm of predictable growth and undeniable market authority. Join Nicole Harlow, a seasoned expert with over a decade of experience guiding the best health pracitioners and clinics to exponential success, as we dissect the true mechanics of modern practice growth.  We'll explore: The Growth Paradox: Why traditional marketing often leads to "scattered beginnings"...

Author

Nicole Harlow: Brand and Marketing Strategist for Health-Based Businesses

Category

Business

Podcast website

www.brandbetterco.com

Latest episode

Jul 9, 2026

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Episodes

Mastering Instagram for Optimal Business Growth 14.09.2023

Ready to unlock the Instagram puzzle and transform your business? This week on Wealthy Wellness Biz, we're pulling back the curtain on the hidden potential of Instagram for your brand. From the power of Instagram stories and Instagram Live to the intricacies of its algorithm, we're taking you on a deep-dive into this popular platform. Beyond being a mere photo-sharing app, Instagram is a...

Unleashing the Power of TikTok: A New Frontier for Business Growth and Brand Identity 14.09.2023

Think TikTok is just for kids? Convinced that it's not a platform for serious content? Well, it's time to shed those misconceptions! In this vibrant discussion, we dive into the whirlwind world of TikTok, exploring its potential as a powerful tool for business growth. We debunk the myths around this platform, tackle the challenges it presents, and highlight how its algorithm can tailor c...

Leveraging YouTube: Power Strategies to Boost Your Podcast and Business Visibility 14.09.2023

Are you ready to unlock the power of YouTube? It's time to strategize and optimize. YouTube isn't just about cat videos and workout tutorials. As the second largest search engine in the world, it's an invaluable tool for search engine optimization (SEO). Tune in to today's episode to learn how to make the most of this platform to enhance your podcast and business visibility. Fr...

Unlocking the Power of Social Media for your Brand 14.09.2023

Are you ready to harness the power of social media for your business? You're in the right place. In our latest series, we're giving you a hands-on approach to construct your very own social media marketing strategy. We'll show you how to be authentic, how to sidestep fleeting trends, and reveal that you don't need to conquer all platforms to be successful - just one can do the...

5 Strategic Mistakes ALL Wellness Entrepreneurs Make Starting a Podcast 02.11.2022

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better®, brand strategist and podcast producer for wellness businesses. This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. Today’s episode is about podcasting and if you’...

Add 6-Figures of Revenue this Year with a Wellness Podcast 17.10.2022

Hi and welcome to Wealthy Wellness Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.  This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.    Today’s episode is about podcasting and if y...

Introvert's Guide to Starting a Wellness Podcast 16.10.2022

Hi and welcome to Wealthy Wellnes Biz - I’m your podcast host Nicole Harlow – CEO of Brand Better, brand strategist and podcast producer for wellness businesses.  This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practicitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz.    Today’s episode is about podcasting and if...

Core Biz Principles Series: Setting Your Prices for Success 29.09.2022

Figuring out how to price your programs and services can be one of the most frustrating parts of running a business.  Aim too low and you won’t feel valued for your work …  Aim too high and you’ll trigger some internal blockages around selling …  So how to we reach that happy medium, sweet spot of pricing that feels good to ourselves and our clients?  Join me in today’s episode where I’m going to...

Core Biz Principles Series: Creating a Client Avatar 22.09.2022

One of the biggest things I hear at Brand Better is “I don’t know who my avatar is.” Seriously, I hear this allllllll the time. It’s one of the biggest problems that people work with me to solve, it really is just. that. Important. And just so we’re clear, an avatar is different from your niche. Niche is the space in your industry that you serve. Avatar is a little more personal … it’s that perfec...

Core Biz Principles Series: The Riches are Truly in the Niches 15.09.2022

Whether you pronounce it nitch or neeeshe (all fancy like me), the fact is: you need one. In the online world, it’s kind of a non-negotiable to have a defined niche that you serve, or else good luck because you’re about to get totally lost in a sea of generic. Washed on the shores of online businesses that “serve everyone.” But, I know you don’t want to narrow down your choices and feel like you’r...

Branding Tips to Signal You're "Expensive But Worth It" 08.09.2022

Hi and welcome to Wealthy Wellness Biz - This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. Are you a wellness entrepreneur struggling to charge premium prices for your health packages and programs? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a...

10 Ways to Get Known as THE Expert in Your Niche 01.09.2022

Hi and welcome to Wealthy Wellness Biz - This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. Do you dream of becoming a recognized expert in the wellness industry? In this episode of Wealthy Wellness Biz, Nicole Harlow shares 10 powerful strategies to help you st...

The 4 Things You Need to Have in Your “Personal Brand Kit” 25.08.2022

I recently saw a meme about how fascinating it is that men walk around the city all day long without anything but what’s in their pockets.  I felt seen.  What do you mean, you don’t need two pairs of sunglasses, extra lip balm, every credit card that you own, stamps, 6 pens, hair ties, backup hair ties when those ones break, tweezers, and napkins in order to go about your day?!  LUCKILY if you’re...

The 4 Brand Stories Every Wellness Biz Owner Needs 18.08.2022

Hi and welcome to Wealthy Wellness Biz - This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. ​ Discover the power of storytelling to connect with potential clients on a deeper level! In this episode of Wealthy Wellness Biz, Nicole Harlow reveals the four essentia...

Questions to Ask to Clarify Your Message 11.08.2022

When your brand messaging is on-point, it flies straight like an arrow and hits your ideal client in a way that inspires (and hopefully inspires them to action.)  Marketing success can be boiled down to a pretty simple equation.  Educate your audience on the transformation you provide >> client lines up with wanting that transformation >> you apply your system and help them achieve sai...

The 5 Triggers That Will Strengthen the “Know, Like and Trust Factor” in Your Messaging 04.08.2022

FOMO (for me it’s more like JOMO), IYKYK, TL;DR, FWIW … all acronyms that have slid into our public lexicon in the last decade, but as a business owner there’s one acronym that rules them all that you have GOT to get down with.  KLT  KLT stands for “Know, Like and Trust” - and it should be your guiding north star for your marketing and sales decision, so it’s a topic that I want you to get reaaaaa...

BTS with Chiropractic Mentor Dr. Tamara MacIntrye of The Prana Foundation 28.07.2022

In this week’s episode, I’m chatting with my friend and Brand Better client Dr. Tamara McIntrye … or Dr. Mac as we love to call her!  Dr Mac is an internationally recognized chiropractor and mentor.  She is committed to heart centered service and and high touch education which has pervaded every aspect of her career.  She believes that embedded in the art of doctoring is the antedote to the limita...

The Simple Framework to Targeting a Niche that will Happily Pay for your Services 21.07.2022

Hi and welcome to Wealthy Wellness Biz - This is the place to be if you’re a wellness entrepreneur, health coach, functional medicine practitioner or naturopathic doc looking to turn your wellness biz into a WEALTHY wellness biz. ​ Are you struggling to attract clients who can afford your services? In this episode of Wealthy Wellness Biz, Nicole Harlow shares a powerful framework to help you ident...

BTS with Dr. Nashat Latib of Reimagined Health 14.07.2022

In today’s episode of Wealthy Wellness Biz, I’m chatting with my friend and Brand Better client, Dr. Nashat Latib.  Dr. Nashat has 20+ years of clinical experience as a Board Certified Emergency Physician and is one of only 960 Institute of Functional Medicine Certified Physicians in the world. She’s certified by the American Board of Anti-Aging and Regenerative Medicine and has specialty training...

Pro-hacks for Pitching Yourself to Podcasts 07.07.2022

Rounding out our season of podcasting for wellness businesses “mini-series,” I wanted to make sure that I spend a little bit of time on the flip side of the coin: pitching yourself to other people’s podcasts. I’m a BIG fan of using both strategies in your business: Having your own podcast positions you as an expert, grows your library of intellectual property and gives you the opportunity to monet...

BTS with Fertility Specialist Sarah Clark of Fab Fertile 30.06.2022

In this week’s episode of Wealthy Wellness Biz podcast, I had the pleasure of interviewing my friend and client, Sarah at Fab Fertile. This episode is a behind-the-scenes peek at Sarah’s functional wellness business - where I’m asking her to spill the tea on all the details of how she runs her biz. When Sarah Clark was 28 years old, she received a diagnosis of premature ovarian failure. She accept...

Starting a Wellness Podcast Listener Questions 23.06.2022

Since we started the podcast production wing of Brand Better, I’ve been getting a lot of questions in my inbox about podcasting. SO I decided to devote today’s Wealthy Wellness Biz podcast episode to answering those questions. In this episode, you’ll find my answer to: Should I start my own solo show, interview guests or both? How do I come up with topics for my episodes? Tune in this week to hear...

BTS with Functional Medicine Practitioner Mel Hopper Koppleman of Synthesis Health 16.06.2022

In this week’s episode of Wealthy Wellness Biz podcast, I had the pleasure of interviewing my friend and client, Mel at Synthesis Health.  This episode is a behind-the-scenes peek at Mel’s functional wellness  business - where I’m asking her to spill the tea on all the details of how she runs her biz.  Mel is the Founder of Synthesis Health Lab, an online community program which guides people with...

Step-By-Step Process to Start Your Wellness Podcast 09.06.2022

We’re continuing on with our podcasting for wellness businesses “mini-series” on the show.  In this week’s Wealthy Wellness Biz podcast episode, I’m going to walk you through a step-by-step process to get your wellness expert podcast named, outlined and delegated in 24 hours.  I really appreciate the “delegation” part … and I hope you do, too.  See, delegating is something that took me a reaaaaaal...

BTS with Health Coach Jess Tarleton of Leadwell 02.06.2022

In this week’s episode of Wealthy Wellness Biz podcast, I had the pleasure of interviewing my friend and client, Jess at Leadwell Health.  This episode is a behind-the-scenes peek at Jess’ health coaching business - where I’m asking her to spill the tea on all the details of how she runs her biz.  Leadwell empowers business owners to take charge of their health through diet and lifestyle and by bu...

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