Brandon Willey
LBX Collective
The LBX Collective aims to inform and educate, create opportunities to connect with industry peers, and to spur collaboration, discourse, and cross-pollination of ideas in the location-based entertainment and experience industry. Join our online community at LBXGalaxy.com! Proudly sponsored by Intercard!
Author
Brandon Willey
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
The LBX Show #67 - Vibe Coding, Six Flags divestment, FEC Connect, and more! 09.03.2026 1:05:06
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we trace how AI-powered “vibe coding” turns ideas into working tools in only a few hours, then zoom out to the big moves shaping arcades, FECs, and branded kid spaces, from clawcade saturation to Sandbox VR’s pop-ups and Six Flags’ sell-offs. We close with precise marketing tactics that convert attention into bookings using con...
Sound Off #112 - Rave Bingo, Kiddleton Brand Takeover, XR Trends, & More! 03.03.2026 1:18:03
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we argue for commercial‑grade re-creations of classic arcade machines while unpacking how tariffs, hardware shortages, and shaky forecasts are reshaping costs, timelines, and expo show floors. From sportstainment pivots and mega‑FEC reinvestments to rave bingo, 3D‑printed redemption prizes, and Genda’s data engine, the through‑...
The LBX Show #66 - Flying Drone Laser Tag, Scene75 & The Light, & More! 02.03.2026 55:37
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we tour the future of location-based entertainment with London-led immersive design, a drone-chasing “laser tag” teaser, and pragmatic wins that help operators drive real revenue. Fresh arcade releases, big-footprint FEC moves, and a simple local SEO plan round out the show. • Amusement Expo update and LBX Show team on the floo...
Sound Off #111 - Transmedia IP in LBE & Amusement, Tradeshow Wars, and more! 24.02.2026 1:12:29
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we dig into why big-box esports keeps missing while tournament-led play thrives, then map a whirlwind of IP, tech, and trade show shifts reshaping location-based entertainment. From Disney pivots to Pokémon pinball and LED enclosures, we discuss what actually drives repeat visits and revenue. • tournament-led small-format espor...
Virtual Arena #22 - Immersive Education 24.02.2026 14:08
In this special feature of Virtual Arena we look at the developments in the educational and technology (EduTech) sector, while attending Europe’s largest teaching and training convention, and see the deployment of the latest VR headsets and classroom applications proving the strength of XR in this sector. Subscribe and visit LBX Collective for more!
The LBX Show #65 - Topgolf’s New CEO, Odyssey Manor, Arcade Updates, & more! 23.02.2026 1:10:11
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we discuss Amusement Expo momentum, immersive F&B bets in Vegas, a major leadership move at Topgolf, and a slate of arcades, kart tracks, and VR arenas opening, evolving, or closing. Adam Pratt shares new games that matter for barcades and FECs, and Chuck DeMonte lays out a practical marketing funnel to turn awareness into...
Entertainment Social Arena #15 - Social Entertainment's Galloping Growth 19.02.2026 17:12
The evolving landscape of social entertainment is significantly reshaping the amusement industry, as evidenced by EAG 2026 in London, where a record number of exhibitors showcased products blending amusement with immersive social experiences. Key trends include the integration of competitive socializing venues with traditional amusement offerings, exemplified by innovations from SEGA Amusement Int...
The Stinger Report #1261 - Europe Amusement Race 17.02.2026 17:26
The start of 2026 has already delivered significant insights into the amusement and social entertainment markets, with the UK’s EAG 2026 standing out as a key indicator of emerging trends. The event showcased record-breaking exhibitor participation, highlighting innovations in amusement, VR, and gamified social platforms, including motorbike gaming and interactive shuffleboard. Notably, social en...
Sound Off #110 - Leader Shake-Ups, iQIYI Land, Vitruvian VR & More! 17.02.2026 1:12:18
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we discuss how leadership changes ripple across our industry as CFOs step into CEO roles, raising questions about vision, risk, and long-term brand health. We weigh Disney’s shift, Six Flags’ policy pivots, VR’s LBE momentum, and the transmedia race between Netflix Houses and iQIYI Land. • CFO-to-CEO executive shakeups and bran...
The LBX Show #64 - Guest Gab w/Randy White on authenticity & more! 16.02.2026 1:15:35
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we track how adult-focused, social, and authentic experiences are reshaping location-based entertainment, with Randy White from White Hutchinson sharing new data on spending, time use, and shifting tastes. Open & Shut with Kevin Williams maps the freshest openings, risky bets, and quiet closures across the U.S., Europe, Jap...
The Stinger Report #1260 - Consumer VR Reboot! 12.02.2026 15:09
The consumer VR market faces significant headwinds amid major industry shifts, with declining headset sales and strategic retreats from key players. Valve’s unveiling of the ‘Steam Frame’ signals a high-end PC VR resurgence, emphasizing streamed infrastructure and extensive ecosystem support, potentially marking a last-ditch effort for mainstream adoption. Conversely, Meta’s scaled-back investment...
Sound Off #109 - Inflection Point For LBE, Exec Leadership Resets, and more! 10.02.2026 1:03:35
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we examine the inflection point in location-based entertainment, from Disney’s leadership reset to retail game declines, and why competitive socializing and IP-led experiences are setting the pace. • Disney’s CEO transition and creative leadership realignment • Videogame retail collapse as demand shifts to experiences • Chuck...
The Stinger Report #1259 - Entertainment Sector Starts at a Gallop! 10.02.2026 20:19
The opening of 2026 signals a turbulent yet dynamic year for the entertainment investment landscape, marked by major M&A activity, strategic restructuring, and technological innovation. Notably, Netflix’s $82.7 billion acquisition of Warner Bros. Discovery is expected to reshape content IP management and theme park strategies, exemplified by Warner’s rebranding efforts and legacy IP implicatio...
The LBX Show #63 - Brass Ring Winners, BW rants about IP, and more! 09.02.2026 53:52
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we break down the IAPPA Brass Ring winners, why Hupalupa’s guest-first design stands out, and whether an immersive museum belongs in LBE. We unpack CEC’s CEO shift, BW rants about costly IP skins on proven earners, and scan global openings from VR arenas to clawcades and F1’s mega play in Vegas. • Brass Ring wins for FEC and LB...
Sound Off #108 - Meta's VR Retreat, Genda's M&A strategy, and more! 03.02.2026 52:51
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we weigh Meta’s VR retreat against the strength of premium, social LBE VR, then follow the money through rebrands, mergers, and a wave of manufacturers turning operator. Along the way we call out hard lessons on platform risk, event-led activations, and how edutainment sustains repeat visits. • Meta reduces VR spend, LBE VR...
The LBX Show #62 - Dollywood Host Tributes, Cornhole Golf TikTok, & more! 02.02.2026 56:08
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we scan the FEC and arcade landscape with fresh openings, smart marketing examples, and cautionary tales that point to what actually drives repeat visits and revenue. From Cornhole Golf’s TikTok playbook to archery dodgeball and Dollywood’s employee storytelling, the lesson is design for people, not just hardware. • KartNation...
Sound Off #107 - Party Booking AI Agents, Disney pivots, Padel LBE, & more! 27.01.2026 44:45
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we look at how AI agents now handle first-contact birthday party and corporate bookings, why you still need skilled closers, and what that means for conversion and margins. We also unpack Disney’s pivot toward original-trilogy Star Wars, leadership moves in FEC chains, the pickleball and padel ceiling, soccer tech venue competi...
The LBX Show #61 - Barry Zelickson Guest Gab, LBE vs FEC Debate, & more! 26.01.2026 59:44
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we unpack Area 15’s phase two expansion, then go deep with Fun Across America's Barry Zelickson on how IAAPA Brass Ring FEC/LBE of the Year awards are decided and what sets finalists apart. The back half tackles LBE category confusion, market openings with Kevin Williams, and the ruthless math of pricing and relevance. • A...
Sound Off #106 - Sporttainment’s Fork In The Road, EAG Trends, and more! 20.01.2026 52:13
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we trace where sportainment actually works for guests, where it slips into sports training, and how competitive socializing reshapes what operators buy and build. From CES signals and Meta’s retrenchment to EAG’s on-the-floor realities, we highlight tech that matters and formats that last. • the split between competitive social...
The LBX Show #60 - Clint Novak's new Clawcade, EAG Review, and more! 19.01.2026 1:29:49
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show, Clint Novak joins us for a Guest Gab in a high-energy tour of the LBE landscape anchored by Planet Novak’s rapid claw-arcade launch, clear payout strategy, and a staff-first service model that turns frustration into wins. We then scan global openings and boutique bowling’s rise with Kevin William, EAG’s standout machines with...
Sound Off #105 - Netflix House Dallas review, 3D printing spare parts, & more! 13.01.2026 1:10:26
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we walk through the biggest shifts in location-based entertainment—from 3D-printed maintenance and executive shakeups to immersive enclosures, data-driven operators, and a field report from Netflix House Dallas with concrete operational takeaways. The throughline: execution beats hype, and learning beats denial. • Using local 3...
The LBX Show #59 - Lego Smart Bricks, Fever dreams big, and more! 12.01.2026 1:08:13
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show, we trace how Lego’s Smart Play raised the bar for interactivity at home, why Sega’s Neo Shuffle signals their foray into social gaming, and how Fever is evolving from pop-ups to a discovery-and-venue platform. Openings, closures, and rebrands reveal what’s working and what isn’t in 2026. • IAAPA FEC Summit news and Foundation...
The Stinger Report #1258 - Orlando Entertainment Extravaganza! - Part 5 06.01.2026 19:45
Leading investors should note key industry shifts from IAAPA 2025, reflecting a dynamic amusement landscape heading into 2026. Trends include the rise of two-seater and hybrid attractions, increased licensing collaborations, and a surge in shooting and AI-driven robotics, exemplified by autonomous service robots and innovative escape rooms. Rising costs, driven by RAM shortages and supply chain pr...
Sound Off #104 - Is LBE still the right term, 2026 Predictions, and more! 06.01.2026 51:28
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show we update our lexicon for 2026 and make the case for LBX over LBE, then track the money as consoles stagnate, retail shifts to showroom mode, and IP owners push into physical transmedia experiences. Then we wrap up with Kevin's 2026 predictions in our industry. • LBX as a clearer term than LBE • Transmedia framing for ven...
The LBX Show #58 - BW makes his 2026 predictions and much more! 05.01.2026 1:30:22
Sponsored by Intercard ! Sponsored by Alan-1! On this week's show, BW grade last year’s 2025 predictions and closes out with his 2026 predictions, Kevin Williams tracks openings and closures across markets, and Chuck DeMonte lays out clear moves to win in 2026. From cranes and gashapon to mission rooms, XR fitness, and IP-led venues, the theme is positioning, proof, and product discipline. •...
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