LBM Journal
LBM Talks
“LBM Talks” hosts professionals from different sectors of the lumber and building material industry to share their expertise, with a heavy emphasis on practical, tactical strategies to help you serve your markets and grow your business. Tune into either LBM Talks Credit with Thea Dudley every other Tuesday, or LBM Talks Social Media with Sally Lacey every other Thursday. Subscribe and stay up to date. Here's to growing your brand and your business.
Where to listen?
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Episodes
How To Use AI, with Shane Soule 13.01.2026 31:46
Today's guest is Shane Shoule, President of ProTec Panel & Truss. After listening to Shane's session at LBM Strategies 2025, Thea reached out to have her own conversation on how to implement AI as a Credit Manager. Tune into to learn ways to experiment and get comfortable with AI, how Credit Managers can use it, and when not to reply on AI. Watch Shane's full session from LBM Strat...
Issaquah Lumber's Digital Strategies for Growth 08.01.2026 29:36
Welcome to LBM Talks Social Media, Dealer of the Year edition. Chad Amble of Issaquah Lumber and Brenda Collons of Collons Communication, join this episode to discuss their recent efforts to expand the Issaquah name through digital channels that make sense. Some topics discussed in this episode include how they manage six social media channels, their new podcast the "Lumber Lounge," the...
Soft Skills for Credit Managers: Emotional Intelligence 30.12.2025 12:01
Credit managers juggle both numbers and people, and one quiet skill that can help them walk the line between the two is emotional intelligence. In this episode, Thea dives into the soft skill of emotional intelligence - what it is, what it's not, and how it might come into play. Have a soft skill you want covered in an episode? Send it in an email to thea@creditoverlord.com .
Hot Takes from Social Media Managers 26.12.2025 19:16
If you run your company's social media pages, you probably have some opinions about different platforms, strategy, content creation, and your company's overall involvement. Tune in for five of Sally's hot takes regarding social media management and content creation, as well as five hot takes from the community of LBM social media managers. We hope you enjoy this fun and light-hearted e...
Credit Management Pet Peeves | Part 2 16.12.2025 13:51
Enjoy another edition of Thea Dudley's credit pet peeves. Listen to the first edition: https://spotifycreators-web.app.link/e/jH0h8Pru8Yb
One Digital Hub for Five Different Locations, with Sydney Hupp 11.12.2025 32:05
Lumber King Building Supplies , a 2025 LBM Journal Dealer of the Year , operates five stores throughout Kentucky and Tennessee. Having an effective social media presence is essential for them to communicate to multiple communities, a large customer base, and corporate employees. Sydney Hupp is the Director of Marketing for Lumber King and the guest of this episode. With a degree in marketing and...
Don't Silo Your Credit Department, with Dena Cordova-Jack 02.12.2025 23:41
Dena Cordova-Jack is back for another episode of LBM Talks Credit, except this time to discuss culture. In this episode, Thea and Dena discuss effective leadership, the benefits of collaboration, what credit culture is and how to assess yours. This conversation will leave you inspired and motivated to destroy the silos in your company and build stronger teams. Send your podcast feedback and inquir...
Is YouTube a Missed Marketing Opportunity? 27.11.2025 20:56
YouTube. It's the second largest social media platform receiving 2.5 billion users every month while 500+ hours of new content is uploaded every minute. Not only is it a popular social media platform with it's own search engine, but it's also connected to other search engines, displaying it's content on platforms like Google. Studies have found that video is the preferred format wh...
How Credit Managers Can Use LinkedIn, with Sally Lacey 18.11.2025 29:12
When it comes to LinkedIn, the LBM credit community is not the most active group. In this episode, Thea and Sally Lacey, Social Media Manager at LBM Journal, dive into the reasons credit managers are staying off LinkedIn, the platform's potential, ideas for content, and more. If you like to talk yourself out of posting on LinkedIn, this conversation is for you. Don't forget to check out o...
Hiring a Gen Z Social Media Marketer, with Wright Building Center 13.11.2025 25:54
After years of letting their marketing fall through the cracks when business was booming, Jami Lee Wright from Wright Building Center recently formed a partnership with a Gen Z member to help manage their social media presence. With someone in place to create content and manage the accounts, Wright Building Center is having a resurgence of relatable and entertaining content made with the algorit...
Making the Most of Conference Season, with Ann Westpy 04.11.2025 24:29
Conference season rolls around every year and having a plan can help you make the most of it. In this episode, Thea talks with Ann Westpy, Director of Membership Services at CMA ( Credit Management Association ), about what to look for when deciding on conferences to attend; strategies for networking; advantages of virtual conferences; getting information from sponsors; and more. Tune in for a can...
Advertise on Social Media for Detailed Analytics & Better Return, with Red River Lumber 30.10.2025 22:28
Adam Pettit is the Director or Marketing for Red River Lumber , three lumberyards and a design center located in Texarkana, TX and Idabel, OK. In this episode, Adam shares why he likes advertising on Facebook, how they optimize YouTube videos for search engines, their goals for LinkedIn networking, and more. Tune into this episode for practical takes on paid and organic social media marketing. D...
Finding and Building the Right Mentorship, with Dena Cordova-Jack 21.10.2025 25:22
In this episode, Thea is joined by Dena Cordova-Jack of Cordova-Jack Consulting to discuss mentorship. Mentorship will look different for different people, but every good mentorship starts with each party communicating their expectations and goals; a relationship will evolve from there. Tune in to the full episode for practical advice on seeking out a mentor, self-awareness, and setting expectat...
Create a Content Series, with San Antonio Lumber 16.10.2025 23:09
Creating a content series for social media is one way to breathe intentionality and creativity into your strategy. In this episode, San Antonio Lumber Company's President/Owner, Sarah Schrader Cameron, joins us to discuss their new video series for Facebook and Instagram, "Lumber Lowdown with Megan." This series stars Sales Associate Megan Sumner and focuses on answering questions fr...
The Salesperson's Role in Collections, with Bill Lee 07.10.2025 26:17
In July of 2024, LBM sales columnist Bill Lee wrote an article for LBM Journal titled, "The LBM Salesperson's Role in Collections." In this episode, Bill joins Thea to discuss his column. Some topics they touch on include why salespeople feel incompetent to collect, if salespeople should receive commissions on uncollected accounts, training for salespeople, and more. Read Bill's...
A Guide to Instagram Marketing 02.10.2025 21:07
Instagram receives roughly 2 billion users every month and ranks as the third most popular social media platform in the world, right behind Facebook and YouTube. In this episode, we discuss Instagram's roots as a visual platform, strategy for video, and best practices for the app. Let us know what you think and thanks for tuning in! Articles mentioned in the episode: https://sproutsocial.com/i...
Sales & Credit Can Work Together Like This, with Andy Ruwe 23.09.2025 27:13
Andy Ruwe is the Vice President of Inside Sales at Cameron Ashley Building Products and longtime friend of Thea Dudley. For 25 years, Thea and Andy worked together at Cameron Ashley and in this episode they discuss why their relationship worked. Andy shares the mindset sales leaders should have regarding their credit department and that taking a collaborative, problem solving approach to their cr...
Creating Different Content for Different Platforms, with Jonesville Lumber 18.09.2025 30:25
This week's episode is a candid conversation about social media management and strategy between two, passionate social media managers. Noah Shackelford is the Marketing Manager at Jonesville Lumber , a one location lumberyard located in Jonesville, MI. After seeing several engaging reels from them on my Facebook feed, I was so glad he agreed to join me for an episode. Noah not only understands b...
The Intersection of Personal & Professional Finance, with Chelse Hounshell 09.09.2025 23:50
Customers will handle their business financials the same way they handle their personal. Get to know them to better assess your risk. Today's guest is Chelse Hounshell, a self employed budget coach and friend of Thea Dudley. In this episode, Thea and Chelse discuss the overlap between personal and professional finance, stigma around money, knowing the financial habits of potential customers before...
Attracting Customers Through Content, with Grant Home Hardware 04.09.2025 33:02
Andrew Beasley is the Marketing Coordinator for Grant Home Hardware Building Centres , three building center stores located in northern Ontario. About four months ago, Andrew and his team had an Instagram video go viral, which put them on our radar. After finding several other original, creative reels on their social media accounts, Sally reached out to see if they would join us on the podcast....
Time is Money, with Nuvo 26.08.2025 35:12
What started out as a conversation about unnecessary and confusing tech jargon quickly turned into a substantial discussion with Nuvo's CEO, Sid Malladi, and Head of Partnerships, David Fulham. Tune into this episode with three credit industry professionals to discuss the onboarding process, its effects on customer relationships, understanding DSO, and strategies to improve these processes. If yo...
LBM Dealers Should Be On Facebook, with Woods Lumber 21.08.2025 29:27
In July, LBM Journal highlighted Woods Lumber on Facebook, and we were astounded at the response. Hundreds of people liked, shared, and commented on the posts, so naturally, we reached out for them to join us on the podcast. Katy Woods, Social Media Manager at Woods Lumber, joined us for this episode to discuss the strong community connections Woods Lumber has, why Facebook is their best perform...
CREDIT: Cyber Security Essentials for Credit Managers & Decision Makers 12.08.2025 47:54
This episode of LBM Talks Credit contains information regarding cyber security that every credit manager and business professional should hear... Thea's guest, Joe Bonanno , is the President and Co-Founder of Archetype SC , a full service digital development, big data, and IT security company. From horror stories to practical advice, this episode will leave you with a broader knowledge of potent...
SOCIAL MEDIA: The Beast That Is Social Media, with Kayla Fearing 07.08.2025 28:55
Kayla Fearing is the Director of Marketing for Hilltop Lumber, a four location LBM dealer located in central Minnesota. Hilltop Lumber uses social media to connect with their customers, community, share news, and personalize their brand. In this episode, Kayla and Sally discuss Hilltop's best performing social media content, their success with Facebook, getting employees to participate in cont...
CREDIT: Why Credit Pros Are Drowning, with Jon Flora 29.07.2025 25:41
Jon Flora, CEO at NACM Seattle BCS, is back for another episode of LBM Talks Credit. It seems like credit managers everywhere are drowning. No time for work, no time for webinars, conferences, training, implementing new systems, etc. If this is you, tune into this episode for Thea and Jon's candid response about why this is the case and how to reclaim your time. A big thanks to Nuvo for be...
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