Lay of The Land

Blake Squires began his journey in the mid-90s in Los Angeles, capitalizing early on the convergence of technology and media. He soon returned to his hometown of Cleveland to co-found Everstream with Steve McHale (episode 196) and Charlie Lougheed (episode 42 , and also my co-founder at Axuall). Blake served as COO until Everstream’s acquisition by Concurrent Computer Corp in 2005. Next, he co-fou...

Carl Walz is an astronaut, a pioneer of space exploration, and a proud Clevelander! As an astronaut, Carl is a veteran of four spaceflights, logging a total of 231 days in outer space and performing three spacewalks during that time. A physicist by training, with degrees from Kent State and John Carroll University, Carl made his way to NASA via the Air Force, where he served as a flight test engin...

Paul Roetzer is the founder and CEO of SmarterX and the Marketing AI Institute—a media, event, and online education company that he started back in 2016 to make AI accessible, approachable, and actionable for marketers and business leaders. Through the institute, he created MAICON—the leading annual Marketing AI conference, which is hosted here in Cleveland! He is also the co-author of Marketing A...

Geoff Bruder, co-founder of GhostWorks Engineering and Sonic Fire Tech—a company redefining fire suppression—is fighting fires with acoustic wave technology. Geoff's journey is rooted in his work at NASA Glenn Research Center here in Cleveland, where he focused as a Research Engineer on projects like the Advanced Stirling Radioisotope Generator (ASRG), thermoacoustic stirling heat engine designs,...

Jared Semik, founder of Eternium Aerospace, a long-range, zero-emissions aircraft development company, is focused on sustainable transatlantic flight. A multi-service military aviation veteran with three global deployments, Jared began his career in the Marine Corps in 1999. He is an aerospace research and development engineer with over 20 years of experience working with next-generation zero-emis...

Robert Marks founded Fidelity Voice and Data in 1999 with just a $600 investment, which he grew into a business generating over $30 million in revenue, making it one of the largest telecommunications and cloud services competitors throughout the Midwest. The company focused on providing high-speed Internet access to various industries. After selling the company in 2015, Robert turned his attention...

Andy Tran has lived more lives than just about anyone I know. He’s a serial entrepreneur who has started multiple businesses across industries, including tech, ammunition manufacturing, defense contracting, and tequila, among many others. Andy is a true modern Renaissance man whose path defies convention and serves as a testament to his deep curiosity, creativity, ability to execute, and humility....

John Knific is a serial entrepreneur and investor who has built three venture-backed software companies here in Cleveland. His latest venture, Squad, is a peer discovery platform designed to gamify ratings and rankings for Gen Z, starting on college campuses, delivering valuable preference data to marketers. Before Squad, John co-founded Wisr, a virtual communities platform that transformed how un...

Rob van Haaren is a Dutch-born entrepreneur and CEO of Proximal Energy, a Cleveland-based SaaS company transforming asset management for solar and energy storage projects. Rob has long been interested in renewable energy engineering — he holds a Master’s from Columbia University in Earth and Environmental Engineering and a PhD from Columbia as well with a focus on utility-scale energy storage opti...

Ali Bonar — CEO & Co-Founder of Oat Haus, a food company bringing fun and play to eating. Their flagship product, Granola Butter, is the world's first oat-based spread and while Oat Haus was born out of Ali's decade-long battle with an eating disorder, and it's now her mission to help others feel less alone. Since its beginnings in 2018, Oat Haus has evolved from Ali’s personal project to a Cl...

Stephen McHale — a long-time Cleveland serial entrepreneur with a 40-year career founding, investing in, and building companies. Most notably, Steve served as Chairman of the Board and Chief Executive Officer of Explorys, which he formed in 2009 in partnership with The Cleveland Clinic. He co-founded and funded Explorys with Charlie Lougheed, one of my former co-founders from Axuall, where Steve i...

Welcome to a special bonus episode of the Lay of The Land podcast. Today, we're doing something a bit different as I take on the role of guest on other podcasts to discuss recent developments in my journey and offer a glimpse of what lies ahead. As some of you may know, I've recently embarked on a new professional path by joining the founding team of The O.H.I.O. Fund. In the near future, I'll be...

Throughout his career, Hanna Kassis has overseen $1.5 billion in capital deployment.  Hanna began his entrepreneurial journey in Youngstown, where he managed Tim Ryan's congressional campaign from 2008 to 2011. This early taste of independence would prove formative for his future ventures. Though he initially pursued law school in Chicago with intentions of becoming a tax attorney, Hanna's entrepr...

It is with a heavy heart that I honor Bob Sopko’s memory by revisiting Lay of The Land 's 12th episode . While no conversation could ever fully capture the breadth or depth of his legacy, I hope this episode relays an essence of his spirit, his unwavering commitment to supporting others, and his vision for Cleveland’s entrepreneurial future. Bob will be deeply missed, but I believe his influence w...

Ryan Schreiber is a long-time Clevelander and major advocate for the city, as well as the founder and CEO of Streamline, an innovative mobile platform tackling one of the streaming industry's most pressing challenges—helping users navigate the increasingly fragmented world of content and entertainment, from sports to shows and movies, across over 200 streaming platforms. With over $1.6 million in...

Jim Weisman, CEO of Ingine, exploring deep into the intersection of artificial intelligence and healthcare In our world where healthcare costs are soaring and drug development timelines stretch into decades, Ingine is revolutionizing how we can analyze complex medical and healthcare data to produce better knowledge to create better medicine. By leveraging quantum mechanics principles and advanced...

Lance Hill, CEO of Within3, has led one of Cleveland's most well-capitalized startups, raising over $100 million to transform how the healthcare and life sciences industries communicate.  What began in 2007 as a secure peer-to-peer platform for physicians quickly evolved into something much more ambitious—a solution to break down communication barriers in life sciences and accelerate the developme...

Welcome to a special bonus episode of the Lay of The Land podcast. Today, we're doing something a bit different as I take on the role of guest on other podcasts to discuss recent developments in my journey and offer a glimpse of what lies ahead. As some of you may know, I've recently embarked on a new professional path by joining the founding team of The O.H.I.O. Fund. In the near future, I'll be...

Chas Withers, chairman and CEO of Dix & Eaton, the storied Cleveland integrated communications firm, known for its specialization in marketing communications, Crisis management, and investor relations, which has partnered with its clients to drive impact and results in their public relations since 1952. While Chas has led the firm as CEO since 2015, he’s overseen many aspects of the business p...

Joe Pulizzi is a serial entrepreneur and deeply passionate about all things content marketing and entrepreneurship — he is the bestselling author of seven books including Content Inc. , selling over 500,000 copies worldwide with his work featured New York Times, Insider, Entrepreneur, and other notable publications he hosts multiple podcasts and writes Orangeletter , a weekly newsletter with over...

Aaron Hoffman and John Zinno — co-founders of DeliverThat, based in Canton Ohio. Friends for life, the two of them started this business out of Ohio University in 2016 off the bat of a viral tweet and have since proceeded to revolutionize catering delivery with over $300 million dollars of catering delivery under their belt, a network of over 25,000 active drivers on their platform, operational in...

Andrew Rising, CEO of Encore Venture Labs. As someone who believes deeply in the opportunity for Cleveland’s future, I find Andrew’s journey to be an inspiring and optimisitc one… …Deeply rooted in the heart of Cleveland’s west side where he grew up before embarking on a decade-long adventure in the Bay Area—a place where innovation and venture capital converged to create world changing technologi...

Franco Kraiselburd — Co-Founder and CEO of Asclepii — building the next generation of tissue engineering therapeutics for wound healing. I’ve recently heard a life’s work described as a lifelong quest to build something for others that expresses who you are. It feels to me that Franco is not just building a company, but has found his life’s work and is truly pursuing a grand mission. Grounded in a...

John Vickers , Founder & CEO of Blue Abyss. John is building one of the most ambitious and inspiring projects I’ve encountered while exploring what people are building in Cleveland! After spending eight years in the British Army, John completed his service at the rank of Corporal in 1991 and transitioned to a civilian career where he worked in management consulting, and leadership roles across...

Laura Bennett and Alex Krooglik, co-founders of Embrace Pet Insurance, which was sold in 2023 for $1.5 billion to JAB Holding Company. The duo founded Embrace Pet Insurance after graduating from Penn’s Wharton School of Business in 2003 and moving to Cleveland, where they built and grew this e-commerce, specialist insurance company selling pet insurance directly to pet owners — from their first po...