Lawyer Business Advantage

About Chelsea Pagan: A Bay Area native, Chelsea has always been committed to making a difference in the local community. Family law has provided her the avenue to help families in transition, while maintaining civility and focus on issues that truly matter. Chelsea attended Archbishop Mitty High School. Chelsea graduated Cum Laude and received her Bachelor’s Degree from Saint Leo University in St....

In this episode, Alay and Chelsea discuss:   Hiring Experienced Attorneys Moving Decisively When Recruiting Prioritizing Profit Centers Leveraging Your Professional Network   Key Takeaways:   Focus on recruiting 5-10 year attorneys who can immediately add value, rather than new graduates who require extensive training and are more likely to transition quickly. When you find the right candidat...

About Chelsea Pagan: A Bay Area native, Chelsea has always been committed to making a difference in the local community. Family law has provided her the avenue to help families in transition, while maintaining civility and focus on issues that truly matter. Chelsea attended Archbishop Mitty High School. Chelsea graduated Cum Laude and received her Bachelor’s Degree from Saint Leo University in St....

About Chelsea Pagan: A Bay Area native, Chelsea has always been committed to making a difference in the local community. Family law has provided her with the avenue to help families in transition while maintaining civility and focusing on issues that truly matter. Chelsea attended Archbishop Mitty High School. Chelsea graduated Cum Laude and received her Bachelor’s Degree from Saint Leo University...

In this episode, Alay and Karl discuss:   Leveraging technology in your law firm.  Sourcing work through relationships.  Surrounding yourself with great people.  The evolving market of legal tech. How Skribe.ai is helping attorneys save time and money in depositions.   Key Takeaways:   Get away from micromanaging and learn to delegate. You cannot do everything yourself while still growing you...

About Karl Seelbach: Karl Seelbach is a LegalTech founder and seasoned litigation attorney with over 17 years of experience in the courtroom, representing clients in personal injury, business, and employment litigation. He is a skilled advocate and a tenacious fighter who handles cases with precision and an eye towards trial from day one. His adversaries describe him as “skilled” and &...

About Karl Seelbach: Karl Seelbach is a LegalTech founder and seasoned litigation attorney with over 17 years of experience in the courtroom, representing clients in personal injury, business, and employment litigation. He is a skilled advocate and a tenacious fighter who handles cases with precision and an eye towards trial from day one. His adversaries describe him as “skilled” and &...

In this episode, Alay and H.R. discuss:   How leadership impacts a law firm. Creating a vision for the firm.  Setting and holding expectations.  Caring for your employees.    Key Takeaways:   Leadership is influence and the ability to move people in a direction – this can be for good or for bad.  Money isn’t as important of a motivator once you get above a certain income level.  Nobody...

About H.R. Huntsman: HR Huntsman is the founder of Leader’s Edge. He is also a business and leadership keynote speaker, organizational strategist, author, business executive coach, and business leadership consultant. HR founded Leader’s Edge to be able to invest in leaders, especially young leaders. His passion stems from his backstory of overcoming early childhood struggles and then going on to b...

About H.R. Huntsman: HR Huntsman is the founder of Leader’s Edge. He is also a business and leadership keynote speaker, organizational strategist, author, business executive coach, and business leadership consultant. HR founded Leader’s Edge to be able to invest in leaders, especially young leaders. His passion stems from his backstory of overcoming early childhood struggles and then going on to b...

In this episode, Alay and Matthew discuss:   Leaving big law and starting a small firm.  Applying AI in your small law firm.  Ways you should use artificial intelligence in your firm. Embracing technology that will make an impact. Key Takeaways:   There is a trade-off when you switch from a big law firm to going out on your own, but it gives you more freedom and opportunities.  AI is a tool &#8211...

About Matthew Fornaro: Matthew Fornaro has been a business law attorney serving South Florida, including Coral Springs and Parkland, since 2003. Before starting his law firm, he was an attorney at two prestigious AmLaw 200 law firms focusing on civil litigation. Matthew practices complex commercial litigation, including contract disputes. Matthew, a member of the Florida Bar and District of Columb...

About Matthew Fornaro: Matthew Fornaro has been a business law attorney serving South Florida, including Coral Springs and Parkland, since 2003. Before starting his law firm, he was an attorney at two prestigious AmLaw 200 law firms focusing on civil litigation. Matthew practices complex commercial litigation, including contract disputes. Matthew, a member of the Florida Bar and District of Columb...

In this episode, Alay and Ron discuss:   Lead generation and digital marketing. How to know if your digital marketing company is helping you. How many leads do you need? Simple but effective marketing for law firm growth.     Key Takeaways:   There should be trust and a level of transparency between you and your marketing team.  Define, together, with your digital marketing company what the g...

About Ron Latz: Ron Latz is the founder of LegalFenix, a marketing consulting firm that’s shaking up the way law firms approach their growth strategies. With over 15 years of experience in the legal marketing industry, Ron has been the trusted guide for countless law firms navigating the complex world of marketing. Known for his honesty, vendor-neutral approach, and commitment to delivering result...

About Ron Latz: Ron Latz is the founder of LegalFenix, a marketing consulting firm that’s shaking up the way law firms approach their growth strategies. With over 15 years of experience in the legal marketing industry, Ron has been the trusted guide for countless law firms navigating the complex world of marketing. Known for his honesty, vendor-neutral approach, and commitment to delivering result...

In this episode, Alay and Chelsea discuss:   Take time to prioritize yourself. Strategic planning for a successful year. Time blocking to automate your week. Being flexible within your time blocks.   Key Takeaways:   Focus on your goals and what is most important and fit everything else in between. Time blocking allows you to block out time for the things that you might not otherwise do but d...

In this episode, Alay and Lem discuss:   Building trust with your client. Growing from 1 to 20 attorneys in 10 years. Having the right processes in place. Starting client relationships with empathy.   Key Takeaways:   Manuals and guidelines help the entire team function better and more cohesively. Hire for attitude. Many roles are easy to train, but you can’t train attitude. Create an environ...

In this episode, Alay and Chelsea discuss:   Being on social media as a lawyer.  Sharing your stories. Scaling your social media exposure. Building your social media plan within any budget. Key Takeaways:   There’s not one right way to approach social media. You don’t have to start doing all social media all at once. Pick one platform, get good at it, and then expand from there. There are more fac...

In this episode, Alay and Chelsea discuss:   Starting your new year strong with a plan for your firm. Gathering the right information for your goals. Creating measurable goals to break out of the comfort zone. Building a team for successful business planning. Key Takeaways:   Your new year’s business planning should begin in November or December with information gathering. To create your specific...

In this episode, Alay and Chelsea discuss:   Why lawyers need to speak more about the business of a law firm. Making your Monday-Friday schedule work for you. Setting the boundaries that work for you. Utilizing tools to communicate boundaries.     Key Takeaways:   It is possible to live a full life while running your law firm. You just have to put in the effort to make it work for you. Set yo...

In this episode, Alay discusses:   How goals work. Why goals often fail. Why goal failure is not bad. Outcome-based versus activity-based goals.  Key Takeaways:   Set fewer goals but know why that goal is important to you and know what it will take to achieve it. Without a plan for change, a goal is just a wish. Look at what habits you have now. There are habits you’re doing right now that are con...

In this episode, Alay and Mary discuss:   Conversion copywriting for marketing. How copy is different from content.  Expected results when working with a conversion copywriter.  Key Takeaways:   Copywriting is designed to make a person take action.  Not every person is the right audience for your product or service.  What sounds great from a lawyer’s point of view is often terrible from an a...

In this episode, Alay and Jeff discuss:   Understanding where your clients come from.  Planning your videos Overcoming the mental hurdle of beginning to use video marketing.  Monetizing your videos to reinvest in your marketing. Key Takeaways: Video content converts at a higher rate than traditional digital marketing.  Pull content from your frequently asked questions from your existing clients. Y...

In this episode, Alay and Arvind discuss:   Why billing is one of the most impactful problems to solve. The reasons many lawyers dislike billing so intensely. Implementation of automated billing.   Key Takeaways:   AI, when integrated with the programs you use every day, can track what you’re doing more accurately than you can in hindsight. AI is not perfect, but it is good at certain tasks,...