Lawn & Light

Today we'll dive into how to calculate this year's clientele based on last year's numbers--and how to create more local presence for your business. 

What does your client actually want? Beautiful Christmas lights to accent their beautiful home. In this episode, we'll help you not get stuck in the details. 

How do you rightly do business with a tough client? Today we'll dive into how to manage client expectations and when it's the time to pull out of a potential contract. 

In this brief episode, we'll show you how to brainstorm an organic plan to make your Christmas light company visible to local clients. 

How will your Christmas light install clients remember you? By the experience you create for them. Join us as we interview Cory Miller about the importance of creating a memorable fan experience in his role as Dallas Cowboys Director of Event Presentation.

Wondering where to start with CRM for your business? See how we set up Jobber for our local Christmas light business. To get organized with Jobber, go to https://go.getjobber.com/lawnandlight Get a discount if you sign up through us! 

You can’t hustle your way out of burnout. In this episode, I’ll break down how I structure my peak season to stay sane, keep my family intact, and still make killer money.

Customer complaints don’t have to ruin your day — or your business. In this episode, we’ll unpack how to stay calm, sound professional, and actually use the complaint to build loyalty.

You can be great at lights and still lose jobs if your reputation slips. Learn how to keep your word, wow customers, and earn referrals without begging.

Hiring your first team member is exciting — and terrifying. In this episode, I walk through the red flags, the green flags, and what I’ve learned the hard way about building a crew.

Thinking about bringing on your first hire? This episode helps you weigh the risks, rewards, and timing so you don’t rush the decision — or wait too long.

Does it make more sense to lease lights to customers or have them purchase on the first install? We'll walk through the pros and cons of each, and how they might affect how many deals you close.

Wondering about the thought process behind a bid? We'll break down how to calculate a job, including factors you may not think about right off the bat.

Want to keep your client's breakers from tripping? Follow these calculations and rules of thumb to keep the lights on.

Does wiring a Christmas light job feel intimidating? No need to worry, we'll show you how to assemble the connectors and plugs you'll need. 

We'll dive into Christmas light bulb types—the different colors, what to buy, and how to avoid mixing them up while out on a job.

Answering your questions from YouTube comments.

Don’t blow your budget on shiny tools you don’t need yet. In this episode, I walk through the essential tools and gear that’ll get you off the ground — safely and efficiently — without maxing out a credit card.

Most new Christmas lighting business owners waste money and time marketing the wrong way. In this episode, I break down the top 3 mistakes almost everyone makes — and how you can avoid them before they cost you real bookings.

You don’t need a huge crew or a brick-and-mortar office to look professional. In this episode, I’ll walk you through how to make your one-man show look and feel like a real brand — from logos to business cards to the psychology behind looking “legit.”

Your first install doesn’t have to be chaos. This episode walks you through what to bring, what to expect, and how to keep it all together.

Your first quote is more than a number — it’s a message. Learn how to write quotes that get responses, win trust, and close the deal.

Learn how to craft your first sales script that actually sounds like you. No cringe, no pressure — just clear, confident communication that closes jobs.

Sticker shock is real — and in lighting, it happens a lot. In this episode, we’re diving into how to handle pushback on price, without apologizing, discounting, or losing the job. Learn to stand your ground with confidence and clarity.

We’ve all underbid a job. In this episode, I’ll break down a simple formula for getting your pricing right from the start — so you actually make money and don’t lose your mind. We’re talking margins, mindset, and why your time is worth more than a cheeseburger combo.