Law Firm Marketing Decoded

The written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues. But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In th...

For small firms and solo practitioners, a good law firm website is more important than ever. It's an integral part of your marketing and your practice as a whole. Having a compelling website that attracts and converts is essential to building a thriving practice. But it doesn't have to be expensive or time consuming. In this episode of the Law Firm Marketing Decoded Podcast , we explain the import...

As the year progresses, it's always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast , we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.

Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm's website.  Social media should serve to drive traffic to your website. If you've found yourself spending a large chunk of your time or m...

Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm's web address in multiple places and the best places for it to appear.

Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they're used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even help to manage client expectations. In this episode of the Law Firm Marketing Decoded Podcast we explain how to make your website wor...

Many attorneys want to improve their law firm website's rankings in search and, as a byproduct of that, drive more business to their law firms. In this episode of the Law Firm Marketing Decoded Podcast , we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm's website.

Small law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh out of law school, and willing to spend a significant amount of time on the design and tech details of their website, choosing a gen...

Efficiency is an important topic for law firms. From marketing to intake to practice management, there are many areas where attorneys can improve their firm's efficiency. In this episode of the Law Firm Marketing Decoded Podcast , we're joined by Bre Swanson from LexReception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to stri...

Potential clients don't visit law firm websites to be entertained. They have a problem, and they're looking for answers. So, when they visit your website, can they easily find what they need? Or does your website confuse, distract, and weaken their confidence in your firm? Much like the information on your website should be client-centered, the design of your website should be, too. In this episod...

There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you'll want to be sure you've covered the essentials. In this episode of the Law Firm Marketing Decoded Podcast, we cover three things that any sma...

Google's mission is to organize the world's information and to make that information universally accessible. Its algorithm updates are designed to provide a better user experience to those who rely on Google search: that includes the two updates that were made in November. When attorneys understand what Google is trying to accomplish, it becomes much easier for them to succeed online. In this epis...

Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed. But the reality is that marketing is a marathon, not a sprint -- and your efforts are going to be cumulative. In today's market, marketing comes down to brand and relationship building. So how can you effectively market your practice during times of chaos? In this podcast episode,...

Google makes updates to its algorithms on a fairly regular basis. Each of the updates that Google makes to its search engine is in service of bringing people the best and most useful results for their questions. By understanding the guiding principles that go into each of these updates, you'll be able to better understand how to market your firm online and attract more business. In this episode of...

Many of the pages on your law firm's website can have a profound effect on your potential clients when they're crafted the right way. That's true whether your firm gets most of its potential clients from web traffic or you operate on a referral basis. So what makes certain pages stand out from the competition? In this episode, we explain how to craft facts about your firm into compelling narrative...

In this episode of the Law Firm Marketing Decoded Podcast , we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm's website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).

While there are many strategic reasons for law firms to have two or more websites, the decision to do so should be made objectively, planned well, and executed professionally. You'll want to be sure that your objectives are clear, and that you are not choosing to have more than one site based on emotion or undefined strategy. In this episode of the Law Firm Marketing Decoded Podcast , we explain f...

Law firm websites that attract and convert clients provide a reliable, predictable experience for web visitors. Most of what makes a high-performing law firm website comes down to a science. And there's a blueprint that can be applied. In this episode of the Law Firm Marketing Decoded Podcast, we'll show you the key elements of a high-functioning web presence that showcases your unique value and p...

Attorneys have lots of different goals for their law firm's website. But one of the things that we hear most often from attorneys is that they want to use their website to attract more -- and better -- clients to their firms. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how potential clients find attorneys online, what they're looking for when they do so, and how to attrac...

Creating an effective local strategy for your law firm's website increases your law firm website's visibility in search engine results and improves your ability to connect with and engage local clients. By providing relevant information that answers local potential clients' questions, almost any page on a law firm website can become a more effective local online marketing tool. In this episode of...

With the amount of information available on the web, finding the information we need would be nearly impossible without help to sort it. Google is designed to do just that:  It's able to collect the information available on the web and sort through millions of webpages in its search index to find the most relevant, useful results in seconds, and present those results in a way that helps you find w...

The concept of blogging for law firms is a popular topic in legal marketing. However, it's not always clear to attorneys how to get the most out of their law firm's blog posts. The good news is that by keeping a few small tips in mind, it's easy to write blog posts that drive more traffic to your law firm's website and convert more web visitors into clients for your firm. If your law firm's blog p...

In this episode of the Law Firm Marketing Decoded Podcast, we discuss links, linking, and your law firm's website. You'll learn how internal links, external links, and backlinks can engage more potential clients and drive more business to your law firm.

Creating the right information structure on your law firm's website benefits both you and your potential clients: The right structure helps search engines understand your website's content and provide that information to potential clients when they make relevant searches. Making it easy to consume and digest that information increases the likelihood of potential clients engaging with your law firm...

By answering potential clients' questions and providing additional resources, a FAQ page can position your law firm as a trusted, knowledgeable resource.  In this podcast episode, we'll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors.