Law Firm Marketing Club's Podcast

In the second part of this podcast, Clare continues her discussion with Lewis Barr who is the Marketing & Commercial Director at Frettens solicitors. They discuss getting partner buy in, the importance of digital and the blend with traditional marketing and how marketing permeates other bits of the business. 

In this podcast Clare talks to Sarah Walker-Smith who is the CEO of Shakespeare Martineau, a top 50 UK law firm.  In the podcast, Sarah discusses a range of things including: Leadership & what we can learn from role models (those getting it right and getting it wrong); The legal sector and 'challenging the norm'; Legal as part of the wider business market; The importance of teamwork...

In this podcast Clare talks to Dawn Beschorner and Alison Mitchell who both have senior marketing roles for professional services firms and who also have significant roles as part of the UK200Group, the UK’s leading professional services group of independent quality assured chartered accountancy and law firms. They discuss marketing and business development within professional services and the ben...

In this podcast, Clare talks to Helen Freeston and Sue Murphy from Paris Smith, a leading law firm on the South Coast about all things to do with marketing, BD digital, & events in a post pandemic world. Between them, Helen and Sue have over 50 years marketing and BD experience in professional services.  

 In this podcast style chat, we focused on improving customer service but accepting that it will cost both time and resource. - How can you raise the bar of customer service without the money to invest in staff and tech? - If you put up your fees in order to raise the revenue to improve service, are you then open to questions about meeting or failing to meet expectations? - If you don’t put up you...

 Declan Swan, UK200Group took us on a journey to understand what collaborations are, he shared examples and discussed what a good collaboration looks like.  Most importantly, Declan related the topic to professional services firms and shared examples.  He covered:  Reflections about collaboration in society to warm us up  Considerations about the topic and what it means in business  Practicalities...

In this session Steve Fretzin highlighted top tips from the US legal marketing including what BD works for US lawyers.

 Why are we so surprised when our customers praise us and when they complain about us? It shouldn't shock you to find out that one of the secrets to customer loyalty is about expectations management. It might surprise you that employees are more likely to stay with you when you manage their expectations too!  This episode looked into how our brains work and enlightened us on why a boring topi...

Delivered by Clare Yates - CY Training Works, Alex Barr - Third Bounce, Bernadette Bennett - Moneypenny, David Gilroy - Conscious Solutions & Clare Fanner - Find Get Grow This fast paced packed session included the following horror stories: - How communication can go “horribly” wrong! - Spending money on Google adverts and not tracking the leads when they come in - A website project where the...

Jeremy believes that humour is not something you're born with, it's something that anyone can learn. He shared with us ways to get a laugh when delivering a talk, presentation or workshop. There are not many things that Jem is serious about but comedy is one of them. WARNING: This is not a comedy show, it's a professional look at how to structure your talks for maximum impact using...

B Corp certification is independent verification that a for-profit business meets the highest social and environmental standards. The movement is gathering pace across the world with over 6,000 globally certified companies. The UK is the fastest growing cohort outside of the US with around 600 companies including Danone, Coutts, Innocent, Bodyshop, Finisterre... Certification is available for a bu...

Getting recognition in the legal directories is more than just an accolade, it’s a reflection of your quality and experience, it demonstrates to potential clients that you are regarded as one of the ‘best’. Getting recognition is a combination of many factors. But it’s not enough to ‘just’ do good, interesting and complex work, although you clearly need to have this as well! Getting recognised by...

In this podcast, Oscar Trimboli talked us through how to listen and how to use listening skills in our work for better results.  Communication isn’t just about what you say, it is 50% speaking and 50% listening. Most programs about effective communication focus on speaking with influence and leading change by setting a compelling vision, yet over 93% of change initiatives fail. There is a missing...

In this raw and real conversation, Clare Fanner spoke to Nick Bailey. On 4th March 2018 Nick became contaminated with the nerve agent Novichok when he attended the home of former Russian spy, Sergei Skripal. Nick spoke about the impact that a shock like his Novichok poisoning can have on a person’s psychological health, overcoming adversity and the resilience needed to pick up and move forward, as...

In this Q&A Panel session Clare Fanner chatted to Ed Whittington from Moore Barlow, Matthew Fretten from Frettens and Helen Spencer from WR Partners to understand their challenges, opportunities and focus and asked them what they are looking for from their marketers. A lively, fast paced, engaging and fun session suitable for the Managing Partners and Marketers at law firms of all sizes.

Podcasts are growing in popularity and present a great opportunity for professional services firms to engage with their clients, referrers and wider community. It’s also a great platform to share content. And it’s not as hard as you may think! In this interactive session, Liz Drury shares her top tips on why you should be creating podcasts and how to do it. She also shares anecdotes and insights a...

Making your idea a reality: How to take that idea to improve the business and construct the case such that everyone buys in to make it happen. We are always looking to improve both the cultural and commercial prosperity of our businesses.  We come up with our own ideas and hear from others what they have done (well the good bits anyway) and then proceed to get our ideas across.   We work hard to g...

Learn the simple (and very often overlooked) things that you need to consider when engaging with the media. Key things covered include:  The key considerations for media engagement  How to ensure the time you spend on media engagement is focused and has a high chance of success  Presenting this session is Vaughan Andrewartha. Vaughan is a consultant at Chilli Communication which provides communica...

In this webinar Clare Fanner talks to Simon McCrum, author of The Perfect Legal Business. Simon shares insights, tips and pointers from his many years of running a law firm. Running a law firm, let alone growing it, is a very complex and difficult affair. There are huge opportunities to create value and to make money, but all too often firms focus on the wrong things.  The Perfect Legal Business i...

Getting Better Results from your Marketing by joining up your Marketing with Operations  We spend a lot of time and money creating leads or opportunities via our marketing and BD but are we doing everything we can and should to ensure that we don't drop the ball once the opportunity is created? Are we answering calls quickly enough? Since the move to home working, do you know that all calls a...

In this podcast Clare Fanner interviews Sandra Thompson about emotional intelligence and client experience ... and relates it to professional services firms. Packed full of examples and anecdotes, focused on what it is and why it matters, this is a session that all professional services firms should take time to listen to. Sandra talks passionately and shares real-life examples which bring the top...

Prepare to be inspired, energised and uplifted in this, the first of our keynote speaker series in 2021. Our Keynote speaker series is designed to provide firms with the inspiration and direction to put the right strategy and approach into their marketing.  And who better to kick things off than Penny Power OBE – entrepreneur, author and founder of the world’s first social network for business. Pe...