Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

You spend time writing engaging, value-packed emails to send to your list. Emails that - when people read them - help you connect with your audience and generate sales are incredibly valuable to your subscription box business. But are your emails ending up in spam folders? How and why does this happen and how can you keep it from happening?  One way to maintain a healthy email list is by scrubbing...

“Sarah was my missing piece.” - Tabitha Yount  Do you have a degree in being an entrepreneur? Neither do I! There is SO MUCH to learn when it comes to starting and running your own online business and starting, launching, and growing a subscription box business. Tabitha of Elegant Homes & Interiors discovered she was missing a piece when it came to making her subscription box a success. That piece...

Have you ever thought about starting a digital subscription? Can you imagine what $10,000 in monthly passive income could do for your business? One subscription box owner has done just that with her Template Club.  I’m interviewing one of my biz besties on this episode. I’m so excited to have Tamara back on the podcast to share another way she has brought a LOT of revenue into her business by stay...

Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way.  In this episode, we’re talking about four areas you need to focus on during this imp...

“Is it better to have a monthly or quarterly subscription box?”  This question comes up a lot inside Launch Your Box and on the How to Start a Subscription Box public Facebook page. The truth is, there is no one answer to this question. No right or wrong when it comes to choosing a monthly or quarterly box. There’s only the answer that’s right for you.  Your answer to whether a monthly or quarterl...

Generating excitement and creating FOMO are great ways to market your offer. Spending three months hyping up a new offer led to this subscription box owner’s dream of selling her own pillow designs coming true. And… It resulted in selling 750 pillow subscriptions in only five days. The best part? She doesn’t have to pack or ship a thing.  I’m so excited to welcome Stacey Collins to the podcast aga...

“Don’t give up. Just keep moving forward.” - Alexia Haubert After making it to the top 1% of all Etsy sellers in the wedding category - the top 1%! - Lexie was on top of her game. Then came a global pandemic that shut down the wedding industry and Lexie’s business.  Lexie had to pivot and struggled to grow her business for a long time before recently reaching a big milestone. In this episode, Lexi...

I have a t-shirt subscription. Actually, I have two successful (and very profitable) t-shirt subscriptions: my T-Shirt Club and Tees 4 Teachers. And I’m not the only one growing thriving t-shirt subscriptions. LOTS of members of Launch Your Box are finding huge success with their own t-shirt subscriptions. With all this t-shirt subscription talk, you might be wondering if starting a t-shirt subscr...

Have you thought about taking your subscription box business from a side hustle to a full-time gig?   It’s absolutely possible. I did it and so have many members of Launch Your Box.    But…    Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and...

You’ve launched your subscription box. Since that time, you’ve grown alongside your subscription box business. You’ve developed systems and processes and have built a firm foundation on which your business can continue to grow. But now you want to do more than just continue to grow slowly - now you want to scale your subscription box business.  In this episode, I’m sharing 5 things you need to do...

Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything.  In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Tak...

Are your subscriber numbers dwindling? Do you need to do something to keep your numbers up but don’t have the capacity to do a full-blown launch?  I found myself in this exact situation. My subscriber numbers for my “baby” subscription, Tees 4 Teachers, had been decreasing since the beginning of the year. I knew I needed to do something, but when I looked at my year, this is what I saw:  April - M...

“If you don’t have an ads budget, you still have a hobby business.” - Sarah Williams Are paid ads part of your subscription box marketing strategy? If not, why not? You might be wondering if paid ads are worth it. Or you might be where I was in the early days of my business, worried about where you’re spending money and not understanding the value of running paid ads.  Subscription box owners - es...

“You have to have one subscriber before you can have ten.” - Amy Green I’m excited to bring you this interview with a member of my Mastermind, Amy Green of Amy and Art. Amy’s journey to subscription box success has many twists and turns, wins and losses, and lessons learned. By never giving up, being open to trying new things, and finding the right coach and community to support her, Amy found the...

Have you thought about adding affiliate marketing to your subscription box business but you’re not sure where to start? Are you wondering where to find good affiliates and how to manage them on the back end? This episode is for you!  Today we’re diving into all things affiliate marketing for your subscription box business. I’ll explain how affiliate marketing can significantly boost your revenue,...

I’m excited to bring you this interview with my good friend Cindy Manly of Art Shattered. Cindy has a successful membership with over 1200 members and has been selling one-time art supply kits for the past few years. If you’ve been selling one-time boxes and are wondering if a subscription is for you, you’re going to want to hear Cindy’s story!  Cindy is an artist who specializes in glass and resi...

Today’s episode is a little different. Instead of interviewing a subscription box owner from Launch Your Box or sharing tactics and strategies to help you make progress in your own subscription box business, I’m sharing a different kind of journey. The journey of becoming an author.  I never dreamed of writing a book. It wasn’t something that was on my bucket list. It really wasn’t something I’d e...

How many different ways do you do an unboxing for your subscription box every month? Would it surprise you to learn there are FIVE different ways you can do an unboxing… every month? My box opening checklist makes it easy!  Building connections. Creating excitement and FOMO. Growing your waitlist. Gaining new subscribers. There are so many reasons you need to make a monthly unboxing part of your s...

During this special episode, you’ll meet and be inspired by Launch Your Box member Michon Shaw. It’s not only her journey to starting and launching a subscription box that inspires, but her positive outlook and joy-filled dedication to her community.  Michon has built a successful career around her passion for American Sign Language (ASL). She is an ASL interpreter herself as well as a professor w...

I’m excited to bring you this interview with Kevin Tighe, co-founder and CEO of Beachly Brands recorded LIVE at SubSummit. Beachly Brands currently has three successful subscriptions, but I asked Kevin to take us back to the beginning of his subscription box journey.   The first lesson Kevin wanted to share with you is that we all have failures. He did, I have, and you will. After Kevin experience...

“Whether you think you can, or you think you can't – you're right.” - Henry Ford.   You’ve dreamed about starting a subscription box and now you’re ready to take action and start making those dreams come true. So where should you start?    It’s easy to get caught up in the fun parts - products and packaging. And you absolutely need those in place, but spending too much time designing custom boxes...

What would an extra $1000 every month mean to you and your family?   Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers.  A subscription box business can be a full-time business. But it doesn’t...

Launching a subscription box is only one piece of the puzzle. After you’ve launched, your focus shifts to growth. But what happens if months go by and you’re just not growing?   That’s what happened to Kimberly of the Frosted Cakery. After growing up learning to bake from her grandmother, the OG Cake Lady, this Iowa farmgirl and military spouse started a home-based baking business that became famo...

Do you have extra subscription box product laying around? Product that you’d like to get rid of because it’s taking up space on your shelves and tying up your cash flow? Then this episode is for you!  Last month, I was talking with my Mastermind Group on our Voxer channel. One of the many perks of my Mastermind is the members have daily access to me and to each other via this walkie-talkie-style a...

Every month, I go LIVE inside my coaching membership, Launch Your Box, to open members’ subscription boxes and provide feedback. Last month, I opened some incredible boxes. I was so impressed with the creativity and care these members put into curating an experience for their subscribers, just like I taught them. What I wasn’t impressed with was how low their subscriber numbers were. With boxes th...