Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box

What if I told you writing six simple emails once could bring ongoing revenue into your subscription box business?    There are three email automations (also called flows or sequences)every subscription box owner needs to have in place. Write these once and they’ll work for you for a long time.    If you’ve listened to my podcast, seen me on social media, or read my blog, you know I like to keep t...

Spring is here, and it’s the perfect time to bring in some extra revenue—even if you don’t add any new subscribers. In this episode, I’m sharing two super simple, super effective ways you can generate quick cash flow this season by creating limited-time, one-time boxes your audience will love. These strategies work, whether you want to clear out inventory or make the most of gift-giving opportunit...

When Jane Wild of Jane’s Agenda first joined me on the podcast in Episode 92, we were celebrating a huge milestone: 500 subscribers to her planner subscription. That was a big deal—and one that meant Jane had to start doing things differently in her business. Now she’s back, and her numbers have more than doubled. With 1300 active subscribers and an 85% growth rate in 2024, Jane is sharing exactly...

Audience building should always be on your to-do list. Whether you already have a subscription box or you’re just getting started, consistently work to reach and engage new people.  One audience building strategy I teach inside Launch Your Box is to run a giveaway on social media. I use a free, easy-to-use software called Kingsumo to run my giveaways a couple of times a year. My last giveaway adde...

As subscription box business owners, we wear all the hats—marketing, customer service, tech, fulfillment—you name it, we do it. But trying to do everything can hold you back from growing your business. That’s where hiring help–a Virtual Assistant (VA) or a Digital Marketing Assistant–comes in. If you've been thinking about hiring help but aren’t sure where to start, this episode is for you! I sat...

Are you relying solely on automations to recover failed payments? If so, you are losing money and experiencing unnecessary churn in your subscription box business. Business is personal. Recovering failed payments needs more than just automation - it needs a personal touch. Your personal touch.  Think about how much time, energy, and money you spend getting new subscribers. How much time and energy...

When I first started my subscription box, I thought I was selling cute products.  I didn’t realize my audience wasn’t just buying things—they were buying transformation. They wanted to feel confident, stylish, and put-together, but my messaging wasn’t reflecting that.  Making that shift—from selling products to selling a feeling—was one of the biggest game-changers in my business. And it can be th...

Is your subscription box missing something that would increase its value in the eyes of your subscribers? Maybe things are feeling a little monotonous or routine. Or maybe some months you feel like you need “a little something extra” to make your subscription box feel like the complete experience you want it to be. But, how can you add value without blowing your budget? Remember, you need to stay...

Betsy Goodman of B Goods Lettering is back on the podcast, and wow—what a difference two years makes! When I last interviewed Betsy in October 2022 on episode 93, she had 118 subscribers to her Lettering Box and was using Instagram brilliantly to grow her audience. Fast forward to today, and she’s running two thriving physical subscription boxes, a digital membership, and has grown her subscriber...

Scaling your subscription box business isn’t just about making more money—it’s about building a business that works for you, instead of you working for it. Are you stuck in the day-to-day grind, feeling like growth is just out of reach, or afraid that scaling will be overwhelming (or expensive!)? Then this episode is for you. When I first launched my subscription box, my goal was 100 subscribers....

Do you think growing your subscription means spending tons of money on ads? It doesn’t need to be that way! There are so many low and even no-cost ways to market and grow your subscription box business.   The bottom line? You can’t rely on just one marketing channel or strategy. You need to build a multi-channel marketing plan, layering one type of marketing on top of another. Don’t worry - buildi...

In this episode of The Launch Your Box Podcast, we’re diving into 4 productivity hacks that will help subscription box owners save time, reduce stress, and grow their businesses more efficiently. 1 - Avoid Task Switching Set boundaries to allow you to focus on one task at a time. 2 - Batch Your Work Focusing on a single task allows your brain to get into a flow. This improves concentration and eff...

On this episode of the Launch Your Box podcast, meet Jenny Finke of Love Me Gluten Free. Jenny didn’t just pivot from blogging to launching her subscription box—she sold out her first 125 boxes in just two hours and now has over 1,200 subscribers in less than a year!  Learning and Sharing All Things Gluten-Free  Jenny launched a blog where she shared recipes, stories, products, advice, and more. S...

What one thing can you do in your business every single day that would help you be the most successful? Work to build and grow your email list!  If you’re not replenishing the pool of people you’re selling to, you won’t be able to grow your business the way you want to. Growing your email list gets new, fresh eyes on your stuff. It allows you to present your offer to new people. And that allows yo...

In this episode, we’re talking with Denise Parkes of The Crafty DIYer. Denise and I know each other well. She’s a member of Launch Your Box, Scale Your Box, and my Elevate Mastermind. As one of my Mastermind Ladies, I get to see Denise in person 3 times a year! Her strength and the story of the last year in her business inspire me and the other members of our Mastermind. It will inspire you, too. ...

Have you thought about taking your subscription box business from a side hustle to a full-time gig?   It’s absolutely possible. I did it and so have many members of Launch Your Box.    But…    Before you quit your full-time job or make any major changes to your business, you need to ask - and answer - some questions. And you need to get really comfortable with your financial details, business and...

This past year in my business was filled with wins, challenges, and hard-earned lessons. And that’s okay. Because being an entrepreneur, and especially a subscription box owner, isn’t as glamorous as the internet sometimes makes it seem. It’s more like a rollercoaster – holding on tight through the highs, the lows, and all the in-betweens. In this episode, I’m taking you behind the scenes of my bu...

“If you’ve been thinking about starting a podcast, now is the perfect time.” - Sarah Heeter.  My podcast producer, Sarah Heeter, joined me for today’s episode to talk about all things podcast. We talked about the benefits of podcasting and why starting a niche-specific podcast could be a valuable part of your audience-building strategy. Sarah knows a LOT about podcasts. After all, she helped me st...

Are you sitting on extra inventory as we near the end of the year? For most of you, sales are strong right now. You're filling holiday orders and managing all that comes with this busy season. But as the end of the year draws near, it’s time to liquidate leftover stock.  Why is liquidating inventory important?  Liquidating inventory frees up your cash flow, opens up room on your shelves, reduces t...

“Don’t bring that stale inventory into 2023!” - Sarah Williams  Inventory is one of the biggest challenges product-based businesses face. Too much, not enough… and what happens if it doesn’t sell? Now, during this buying season, is the perfect time to liquidate any old or stale inventory you have sitting on your shelves.  One of my favorite ways to move product and get old inventory off my shelves...

Entrepreneurial overwhelm is part being a small business owner, especially during the 4th quarter. But that doesn’t mean feeling overwhelmed is a fact of entrepreneurial life you can’t do anything about.  Overwhelm leads to two things: burnout and bad decisions. Burnout is bad for your health – physically, mentally, and emotionally. And bad decisions can cost your business a LOT of money.  I have...

“Stand tall and own your buying power.”  Is this going to be the year you find new sources for products? Have you been curious about how to order products from overseas manufacturers? Are you wondering what Alibaba is and why so many subscription box owners use it to order products at great prices?  If any of those sound like you, this episode is for you. Marissa Sayers joined me to take us throug...

It’s the 4th quarter—also known as the busiest, craziest time of the year for product-based business owners! You've planned your 4th quarter promotions and products are arriving, but have you thought about the logistics of fulfilling and shipping all those orders?  In this episode, I share shipping hacks and strategies to help subscription box owners and product-based businesses navigate our busie...

“More emails equals more sales!” - Sarah Williams  We’re more than halfway through the 4th quarter. For product sellers, it’s the busiest time of the year. It’s also our best chance to make some serious revenue. You’re probably feeling tired and maybe even overwhelmed. I’m tired, too. Rest when you can and then get to work. There are some things you can do now that will give your 4th quarter sales...

The 4th Quarter is here! It’s the busiest shopping season of the year and a can’t-miss opportunity to bring more revenue into your subscription box business. If you haven’t started preparing for your 4th quarter promotions, it’s time to start.  This episode is all about maximizing your 4th quarter sales by tapping into your existing audience and subscriber base. I’m sharing five promotions you can...