Late Night Internet Marketing and Online Business with Mark Mason

Send us Fan Mail Really big Amazon affiliate commission changes a few weeks ago may have a dramatic impact on your paychecks coming from the big online retailer.  Learn all about what changed, why I think Amazon is making the change, and what you can to if you are impacted. Show Notes   Do I still recommend as a place […] The post Amazon Affiliate Commission Changes: How Will They Impact Your Busi...

Send us Fan Mail When things are hard, it’s natural to look for a formula. When it comes to copywriting, the best copywriting formula is Ray Edward’s PASTOR Method. This is the formula that Ray Teaches in his famous Copywriting Academy course, and is an excellent framework for writing great copy. In this episode, I teach you the six […] The post The Best Copywriting Formula: Using the PASTOR Metho...

Send us Fan Mail These 11 Essential Copywriting Tips will help you do whatever it is that you are trying to do. That’s a bold claim. As it turns out, copywriting is one of the very few things in life that you can use to improve almost anything that you are doing. In this episode I select 11 essential […] The post 11 Essential Copywriting Tips You Can Use Today To Improve Your Business [LNIM128] ap...

Send us Fan Mail Need actionable email marketing tips that you can put to work in your business starting today? This week we welcome Terry Dean to the podcast. Terry has been making a living online for over two decades (wow), and is an email marketing expert. Terry offers amazing email marketing tips not only from his own direct […] The post Email Marketing Tips with Terry Dean from MyMarketingCoa...

Send us Fan Mail Call To Action Tips are at the top of the agenda this week. Last week I spent time talking about Cliff Ravenscraft’s thoughts on Call to Action fatigue. He responds to my commentary in this episode. After hearing what Cliff has to say, I flip the script and offer six critical calls to action tips […] The post Call To Action Tips: Six Critical Principles For Optimizing Conversions...

Send us Fan Mail Google voice search optimization is becoming more important as the frequency of voice search increases.  Hands-free mobile search use is on the rise. Given that, understanding how to optimize content to take advantage of the increased use of voice in search is critical if you want to ride the wave. In this episode, we talk […] The post Google Voice Search Optimization – Content Fo...

Send us Fan Mail This week on the Late Night Internet Marketing Podcast, we explore how Canonical URLs in WordPress interact with HTTPS.  I know, that sounds a little dry, but trust me — you're going to love it.  Listener Gil has a question about what happened to his rankings for a particular page, and I think HTTPS shenanigans […] The post Oversleeping And Canonical URLs in WordPress with HT...

Send us Fan Mail Search Engine Optimization is not just about rankings. Once you get rankings, you must optimize the conversion of those rankings to clicks (and ultimately, to reader action). We call this Search Engine Results Page Optimization.  In this episode, we talk about the three components of a search engine results page listing and how to optimize […] The post Search Engine Results Page O...

Send us Fan Mail Do you have a magical breakthrough goal strategy?  I thought not.  More likely, you often feel like you are in a loop (kind of like the movie Groundhog Day). Each December you get excited about the coming year and set some wonderful goals to be accomplished in the next twelve months.  So far, so good. […] The post Ray Edwards On Achieving Goals And Breakthrough Growth [LNIM122] ap...

Send us Fan Mail Ever had your WordPress website hacked? Want to keep it from happening again? This week on the Late Night Internet Marketing Podcast, I talk all about my holiday excitement which involved 17 (count ‘em, 17) hacked WordPress websites. I also discuss the new “State of Blogging” report from ConvertKit. Show Notes When I found out […] The post WordPress Website Hacked: Prevention and...

Send us Fan Mail Are you using MailChimp for your affiliate marketing? That might not be OK. This week I talk about some issues with the MailChimp affiliate marketing terms of service described in MailChimp’s knowledge base that seem to be hostile to affiliate marketers. I also give an update on the Late Night Niche Site and discuss the initial […] The post MailChimp Terms Of Service For Affiliate...

Send us Fan Mail How much money can you REALLY make with affiliate marketing? How can you calculate an affiliate site earning potential? This is an important question when you are deciding to build your first site and can help you understand how much to invest. In this episode, I “riff” off of an article published by my buddy […] The post How To Calculate Your Affiliate Site Earning Potential [LNI...

Send us Fan Mail Easy SEO Tips and Strategies for getting organic keywords are sort of like “fast weight-loss” programs: they are everywhere, but most of them don’t work. This week is different. This week on the Late Night Internet Marketing Podcast, I offer you a simple, common sense approach to keyword optimization that will allow you to get […] The post Easy SEO Strategy For More Traffic From E...

Send us Fan Mail Learning how to overcome procrastination is a critical skill for anyone who needs to get things done (and isn’t that essentially everyone?). This is especially true for online marketers because procrastination is one of the most debilitating conditions that a solo entrepreneur can face. With no “boss” in your face every day to hold you accountable, it […] The post How To Overcome...

Send us Fan Mail This week on the Late Night Internet Marketing Podcast, we get caught up on a bunch of things that have been on my list of nifty things to cover (or are currently on my mind). It’s almost the end of 2016, so of course we mention Michael Hyatt’s “LifeScore” assessment that is currently available for […] The post Facebook Live Ads On TV [LNIM116] appeared first on Late Night Interne...

Send us Fan Mail It’s hard to believe, but it’s Thanksgiving Day in the United States (again) and time to start setting 2017 goals. It's seems like we were just here in this situation, but that was a year ago.  This week on the Late Night Internet Marketing Podcast, week we talk about the launch of Michael Hyatt’s new […] The post Setting 2017 Goals – Envision The Outcome [LNIM115] appeared f...

Send us Fan Mail Switching to https can seem like an alphabet soup of acronyms and tech gibberish. This week on the Late Night Internet Marketing Podcast, I talk about moving LateNightIM.com from the insecure http protocol to the secure https protocol that takes advantage of SSL. HTTP is the agreed upon was (protocol) that your web server uses […] The post Switching To HTTPS: SEO Implications And...

Send us Fan Mail ConvertKit conversion is happening all around us. No doubt that is because ConvertKit is simply the best email marketing platform for bloggers. So many of my friends are having so much success with this plugin, and much has been written about how awesome it is. But how about some real examples of that success? (Be […] The post Cliff’s Crafty ConvertKit Conversion [LNIM113] appeare...

Send us Fan Mail Technical issues like affiliate website hosting can often seem scary. They certainly don’t have to be. In this episode, I explain the different kinds of hosting you might choose to use for your affiliate site. If you are just starting out, I recommend you use shared hosting at SiteGround. I’m using SiteGround for several of […] The post Affiliate Website Hosting: Hosting Your Site...

Send us Fan Mail Content workflows and the associated content workflow software can make the difference between success and failure when you are working on you own business. With so much to do, it’s important to have a streamlined content creation process that keeps things moving even if you get interrupted. This week on the Late Night Internet Marketing […] The post Content Workflow Software: Too...

Send us Fan Mail Learn how to become and expert in your niche and absolutely crush imposter syndrome. The post Defeating Imposter Syndrome – How To Become An Expert [LNIM110] appeared first on Late Night Internet Marketing with Mark Mason .

Send us Fan Mail This week on the Late Night Internet Marketing Podcast, we outline 14 critical SEO Tips for bloggers that are relevant for 2016 (and probably 2017 based on current predictions).  Of course, SEO stands for Search Engine Optimization, so what we are really talking about in this episode are things you can do to have a […] The post 14 Critical SEO Tips For Bloggers in 2016 [LNIM109] a...

Send us Fan Mail This week on the Late Night Internet Marketing Podcast, we focus on choosing a domain name for the Late Night Night Niche Site. How to choose a domain name is a question that I get a lot, so I am hoping that this live example will help people. Specifically, we discuss the things to think […] The post Choosing A Domain Name for the Late Night Niche Site [LNIM108] appeared first on...

Send us Fan Mail This week on the Late Night Internet Marketing Podcast, I talk about how to finish the year strong. We all started out with grand plans this year. In many cases (for example, in my cases especially), those plans just didn’t pan out the way we planned. Hey, I get it. life happens. A couple of […] The post How To Finish The Year Strong in 2016 [LNIM107] appeared first on Late Night...

Send us Fan Mail This week on the Late Night Internet Marketing Podcast, I talk all about affiliate marketing copyright law in the United States. More specifically, it’s a discussion about US Copyright Law in general and how it applies to affiliate marketers like us. Now, as you know, I am not a lawyer, and I don’t even play […] The post Affiliate Marketing Copyright Law [LNIM106] appeared first o...