Laptop Empires Podcast

Due to the pandemic, the economy might be in recession for two or more years. During these tough times, affiliate programs are affected and affiliate marketers worry about sales.  Having an info product gives you the flexibility to alter the direction or make quick decisions to help grow your business during these times.   Thinking of creating your own info product? Listen as Bobby Hoyt and Mike Y...

Are you checking your churn? If you're thinking about making butter, unfortunately, it's not that. We're referring to customer churn which transpires when your subscribers ceased doing business with your service. Though entrepreneurs love recurring income, it can be difficult at times to continue business growth and beat churn.  In today's podcast episode, Bobby and Mike impart the strategies that...

Email is indeed a fast and important method of business communication. Despite the digitization of customer experience, it's still a fact that most people are overwhelmed by the number of emails received daily. As a result, you simply delete or just skip some of the newsletters inside your inbox. And as the world becomes digitized, it leaves you craving tangible connection where you get to experie...

Most of the people are now at home due to the coronavirus. Did you know that a major benefit of having more people at home is more online sales? Today's episode is about the concept 'Pay Yourself First' brought to you by Chris's Make it Rain monthly newsletter. This $99 per month newsletter teaches you how to be an email marketing stud and make lots of money sending emails. If you join today using...

It's easy to get caught in a nonstop cycle of work, work, and even more work. Non-stop grinding can cause burnout, especially when it reaches the point where it's all-consuming. Wouldn't it be nice to find a way to escape the daily grind and have more lifestyle freedom? In today's podcast episode, Bobby and Mike share their own experiences of escaping the daily grind by creating an online course....

Many people may think that hiring coaches and a support team for their course isn't necessary. Yes, you can do the coaching and support yourself, but trust me-  it would take A LOT of time to answer all the questions for your courses. Mike and Bobby hired coaches and a support team before ever launching their course. Is it a big help? Is it necessary? Did it make the course launch successful?  Lis...

Building a membership site is not an easy task and the hard work doesn't end once people join your group. Your next important goal is to keep them engaged in order to stay inside your community.  Interaction promotes an active community and having well-structured content is crucial for the members to follow through.  So how exactly should you structure your membership community content?  In today'...

Some believe launching their own product will require a lot of time, preparation and stress! When it comes to launching a product, there's always a level of fear.  And some may have a great product idea, but not a clue about launching it. Most business owners have been through this. It doesn't have to be perfect, and you can change it over time. You just need to take the first step and create the...

Most of you, if not all, are well aware that generating traffic is the LIFEBLOOD of blogging business. Creating a blog site can be overwhelming, but acquiring traffic is a different story. You need the traffic to convert into sales or leads. So the question is— how to drive traffic to your blog? There are many ways, but there's one simple traffic source that you need to master…  In today's episode...

New to marketing? Blogging? Have you ever wondered what's the best email marketing software on the market? Let the masters give you an idea with their thoughts on both Active Campaign and ConvertKit. Listen to today's podcast as Bobby Hoyt and Mike Yanda will give you pointers to consider in selecting the best email marketing software.

"The right tool for the right job," is a saying that has been around for so long. It truly pays dividends if you're utilizing the precise tool for the task on hand.  Running and maintaining your own business is not always easy-breezy. Fortunately, the advanced technology in this day and age provides innovative tools that can improve the way you're running it. And that's why selecting the proper to...

Some believe setting boundaries in business can lead to losing clients. I know what you're thinking... "this will negatively impact my business", "my client might not understand." Trust us. It's all in your head.  Every business owner has been in this situation. At the end of the day, what do you want your life to look like? You have to do what works best and what's going to make you happier. List...

We recently wrapped up our Facebook Side Hustle course launch for January and so our topic in today's podcast episode is just timely.  We noticed that many of you are very much interested in creating your own information product. But creating one can be a little daunting and overwhelming to some. We heard you, we listened and now, we are thrilled to impart once again the things that we are very pa...

It's been over 2 years since we launched Laptop Empires and the Facebook Side Hustle Course, and a LOT has changed! We've launched a podcast, blog, multiple courses, and a Youtube channel! Our Facebook coaching community keeps growing bigger and bigger. Watching our students in the coaching community start their own business, find success and make money by doing what they've learned from our cours...

How was your 2019?  For some, it went by in a snap of a finger or a blink of an eye. While for others, it was a super long year.  Whether your 2019 flew by or your time dragged, the important thing now is we are all facing a new year and decade! And there's never been a better time to get a head start for success. Bring on 2020! Join us in our very 1st episode for this year. If you want to make 20...

The holidays are here and we're welcoming 2020 soon! The business is growing and a LOT has changed within one year. We're chatting about the lessons we've learned and our major takeaways. Find out our favorite business-related thing that happened this year and what our 2020 business plans are! Also, we may or may not have hit 7 figures this year. You'll just have to listen and find out! Listen to...

What better way of storytelling in business than utilizing your customer's voice to share their success stories. This is the power of case studies!  A compelling case study is one of the most effective ways to promote your content marketing business. It illustrates how you provided resolution to people with the same obstacle your prospects are having.  Creating a convincing case study is not easy,...

Procrastination, social anxiety, lack of patience– all common struggles of your average entrepreneur. The feeling of not getting anything done or avoiding the things you don't want to do? Yep, Bobby and Mike have also been there. If you're in the same situation, listen to today's podcast as Bobby Hoyt and Mike Yanda share how they overcome these entrepreneur life struggles.

Was your business impacted by the recent Google algorithm changes? Google keeps making these updates with the aim to provide an improved user experience for the searchers. If Google thinks that your post is most likely the answer to what the searchers are looking for then your post would rank high. And since Google search is driven by its algorithm, it's truly complex. Often, a Google update could...

Adding a paid support group to your course is an incredible way to build a community around your brand, while also helping your students with premium support and generating recurring revenue at the same time. There are plenty of places that you could house a paid support group, but we've found that Facebook is the best option right now. Facebook groups allow you to reach more of your students orga...

Most likely some of you are already part of Facebook groups, but are you aware that these groups can actually be a powerful marketing platform? Facebook groups can serve as a backdoor to support and market your business by establishing deeper connections with your potential consumers. Unfortunately, there are some groups that turn into a dead zone. So, in today's 115th podcast episode, Bobby and M...

What's in a mastermind? Ever wonder how and why a mastermind group could be beneficial for you and your business? Not all people can be in a mastermind, so if you're curious about what they are or how to get into one, don't miss this episode.  Listen as Bobby Hoyt and Chris Orzechowski share with us about what happens in a mastermind group. You'll also get great tips and advice from them should yo...

In this digital age, businesses know how significant search engine optimization (SEO) is. Proper SEO implementation absolutely improves your site's visibility and searchability. To execute this, there are various factors to consider and in meeting these factors, you surely don't want to jeopardize your brand's personality.  In today's podcast episode, Bobby's back and feeling under the weather but...

Thinking of quitting your job to focus on your online business? It's definitely a tough decision to make, with a lot of factors as well as the opinions of other people around you. So, let's hear it from the people who've been there and have pulled it off successfully so that we can learn from their experiences. So before you quit your 9-5, listen up! Join us for this part 2 episode with Natalie Ba...

Building a business from the ground up while working full time can be very challenging. You probably feel overwhelmed with juggling all the tasks that need to be executed. And you might contemplate whether or not it's possible. Indeed, it's possible! Running your own business while you're working can be very hard at the onset but numerous entrepreneurs proved that it can be done. Natalie Bacon is...