Landscape Marketing Secrets

EP275:The Secret to Job Descrptions and Mastery Ladders 18.09.2023 12:31 ↓

Laura talks about the difference between job descriptions and mastery ladders and why you need both.

EP274:The Secret to Team Meetings 11.09.2023 18:18 ↓

Laura talks about why team meetings are so important to a healthy business and shares her weekly meeting agenda

EP273:The Secret to Higher Profit Margins 04.09.2023 14:26 ↓

Laura talks about how her company has extremely high profit margins and what you can do to increase yours as well.  

EP272:The Secret to Growing or Starting Your Business 28.08.2023 16:00 ↓

Laura talks about the need for systems to grow (or start) your company. What are the items you NEED for success?

EP271:The Secret to Making More Money with a Customer Service Manager 21.08.2023 23:27 ↓

Laura talks to AquaReale's Customer Service Manager, Sandy. on her role and how she helps us make more money

EP270:The Secret to Getting More Work Right Now 14.08.2023 17:15 ↓

Laura gives ideas on how to generate more work this summer.

EP269:The Secret to AquaReale's Year so Far 07.08.2023 27:09 ↓

Laura talks to her AquaReale co-owner, Matt, about their year so far and what is working well and what isn't.

EP268:The Secret to Search Engine Optimization (SEO) 31.07.2023 34:52 ↓

Laura brings Break the Image's Jeff Gutowksi back to discuss SEO (search engine optimization).

EP267:The Secret to Search Engine Marketing (SEM) 24.07.2023 34:24 ↓

Laura talks to Break the Image's Jeff Gutowski about Search Engine Marketing, what it means and how to excel at it.

EP266:The Secret to Understanding Who Your Customers Are 17.07.2023 14:52 ↓

Laura talks about customer avatars, including what that means and how to create your own to help you sell to the right people.

EP265:The Secret to Heading Toward Semi-Retirement 10.07.2023 25:16 ↓

Laura talks to The Pond Gnome's Barbi Holdeman on how Barbi is working toward and preparing for semi-retirement.  

EP264:The Secret to Using a CRM 03.07.2023 13:01 ↓

Laura discusses what a CRM is and how her company uses theirs.

EP263:The Secret to Sales in a Challenging Year 26.06.2023 29:14 ↓

Laura (and her cat) talk to Garden State Koi's Tom Smith about how to handle sales in a challenging year.

EP262: The Secret to Empowering Your Employees 19.06.2023 25:45 ↓

Laura talks to Jay from Oklahoma Ponds on how he empowers his employees and his advice to start empowering yours.

EP261:The Secret to Having A Sales Person 12.06.2023 26:44 ↓

Laura talks to Dan and Will from Good Earth Water Gardens on how they decided to have a Sales Manager and what exactly he handles.

EP260:The Secret to Branding 05.06.2023 17:39 ↓

Laura talks about the importance of branding, what it means for landscapers and how to create and maintain your brand.

EP259:The Secret to Navigating Gen Z Employees 29.05.2023 28:01 ↓

Laura talks to her 27 year old maintenance manager about what employees in their 20s are looking for and how to learn to communicate with each other.

EP258:The Secret to Keeping Employees 22.05.2023 25:54 ↓

Laura her husband and co-business owner, Matt, talk about the many things they have learned on how to hire and keep the right employees.

EP257:The Secret to Having a Customer Service Manager 15.05.2023 27:19 ↓

Laura talks to her customer service manager, Sandy, about what her position entails.

EP256:The Secret to Getting More Work 08.05.2023 14:51 ↓

Laura talks about how her company is handling getting less big leads this year.

EP255:The Secret to Accountability 01.05.2023 26:26 ↓

Laura talks to Tara Stohler about accountability in different aspects of life.

EP254:The Secret to Owning Two Businesses 24.04.2023 20:36 ↓

Laura talks to Navy Builder Greg Falvo on how he handles being in the Naval Reserves and running an outdoor living company at the same time.

EP253:The Secret to Using Artifical Intelligence 17.04.2023 21:57 ↓

Laura talks to Million Dollar Landscaper's Scott Molchan on how to use Artifical Intelligence (AI) and ChatGPT for your marketing-- and how NOT to use it.

EP252:The Secret of Getting Business in a Small Town 10.04.2023 35:11 ↓

Laura talks to Donnie Beck about how to market his company in the resort community in which he lives.

EP251:The Secret to Adding Water Features to Your Landcaping Business 03.04.2023 26:33 ↓

Laura talks to landscaper/pond builder Brian Hoagland about how he got started in ponds and why he likes to offer both services to his clients.