Knowledge at Wharton

If you have watched and shared PSY’s ”Gangnam Style” video or gone into an unknown restaurant simply because it was full of people and appeared to be popular you have the basis for understanding what makes things go viral. Wharton marketing professor Jonah Berger’s new book Contagious: Why Things Catch On distills six principles that cause people to talk about and share an idea or product. (Video...

To report on food sourcing and access in the United States author Tracie McMillan went undercover picking garlic in the fields in California and working at a Walmart in Michigan and an Applebee’s in New York. She published a book about what she learned from these experiences called The American Way of Eating. Knowledge at Wharton recently spoke with McMillan about how income level affects food con...

Named one of The Wall Street Journal’s top 10 nonfiction books of 2012 Steven Ujifusa’s A Man and His Ship: America’s Greatest Naval Architect and His Quest to Build the SS United States brings William Francis Gibbs’ story to life. Wharton legal studies and business ethics professor G. Richard Shell recently sat down with Ujifusa to learn more about what inspired the author to tell Gibbs’ story wh...

How do we know which of our successes and failures can be attributed to either skill or luck? That is the question that investment strategist Michael J. Mauboussin explores in his book The Success Equation: Untangling Skill and Luck in Business Sports and Investing. Wharton management professor Adam M. Grant recently sat down with Mauboussin to talk about the paradox of skill the conditions for lu...

Whether you are an educator an art director or a project manager you are in sales. So argues bestselling author Daniel Pink in his new book To Sell Is Human: The Surprising Truth about Moving Others. Pink recently visited the University of Pennsylvania as a guest lecturer in the Authors@Wharton series. Wharton management professor Adam M. Grant interviewed Pink while he was there to learn more abo...

Though stock market volatility continues to rattle investors’ nerves the future looks bright for equities in the U.S. and many emerging markets according to Wharton finance professor Jeremy Siegel. In an interview with Knowledge at Wharton Siegel says that investors should think about reducing their bond holdings buying more stocks and keeping just enough cash for a rainy day and other liquidity n...

With the spotlight on U.S. budget cuts a timely book looks at the unique nature of the country’s debt and the options available to avoid hitting the debt ceiling. Is U.S. Government Debt Different? -- a collection of 15 articles published by the Wharton Financial Institutions Center -- is co-edited by Wharton finance professor Franklin Allen who shares insights from the book with Knowledge at Whar...

Newly elected Prime Minister Shinzo Abe wants to take Japan’s economy in a daring new direction to end 20 years of stagnation and deflation. His policies resemble past efforts -- but with far more firepower behind them. That means even looser monetary policies and a sharp rise in government spending to boost demand. Some analysts say it’s just the medicine Japan needs and on the spending side at l...

In a career spanning 34 years Edward Breen has faced many difficult situations perhaps none as challenging as his most recent assignment -- CEO of Tyco International -- which he took on when the company was facing bankruptcy. In an interview with Wharton management professor Michael Useem Breen who just stepped down from Tyco talks about the importance of knowing when and how to make the ”bold big...

When Princeton professor Anne-Marie Slaughter published an essay in The Atlantic titled ”Why Women Still Can’t Have It All ” in July 2012 she touched a nerve across generations and set off a renewed public debate on women’s progress and work-life balance. In an interview with Stewart Friedman director of the Wharton Work/Life Integration Project Slaughter shares what it was like to draw back the c...

Hosted on Acast. See acast.com/privacy for more information.

Africa is the next frontier for global business presenting a rare growth opportunity in a stagnant world. But navigating this complex continent with more than 1 billion people can be exceedingly difficult and many businesses have failed to make a lasting impression in the region. Kenyan business tycoon Manu Chandaria chairman and CEO of the multi-billion dollar privately held Comcraft Group explai...

Although the global economy is in better shape than it was during the worst days of the 2008-2009 financial crisis don’t expect to see a dramatic turnaround in 2013 say Wharton professors Mauro Guillen and Kent Smetters. In separate interviews with Knowledge at Wharton they discuss some of the challenges that the U.S. Europe China and emerging markets such as Brazil and India are facing going into...

Cloud computing is creating waves in different industries across the developed world helping both entrepreneurs and large conglomerates quickly respond to opportunities and manage their business processes more effectively. A recent survey by Knowledge at Wharton and enterprise software firm SAP reveals that people have very high expectations for the future of cloud computing; at the same time they...

Maneet Ahuja began her career at age 17 as a credit risk analyst at Citigroup. Now 10 years later she has been named to the Forbes 2012 ”30 under 30” list is a producer for CNBC’s Squawk Box and has written a new book called The Alpha Masters: Unlocking the Genius of the World’s Top Hedge Funds. Knowledge at Wharton recently talked with her about the alpha masters she profiled in her book and abou...

Are you happy? Could you be happier? Gretchen Rubin was already ”pretty happy” when she asked herself these very questions. In search of the answers she started her own pursuit of happiness which eventually became a New York Times bestseller titled The Happiness Project. She has now written a second book called Happier at Home. Knowledge at Wharton recently spoke with Rubin about why happy people...

Swarthmore professor Barry Schwartz says rules and incentives are an ”insurance policy against disaster but [they don’t] produce excellence.” In his recent book Practical Wisdom: The Right Way to Do the Right Thing Schwartz and co-author Kenneth Sharpe also a Swarthmore professor say that what is needed is not more bureaucracy. Instead society needs the Aristotelian ideal that trumps all others --...

New York Times editor Adam Bryant has interviewed more than 200 CEOs for his Corner Office column. In his book The Corner Office: Indispensable and Unexpected Lessons from CEOs on How to Lead and Succeed Bryant shares what he has learned from Xerox CEO Ursula Burns Ford CEO Alan R. Mulally Yum Brands CEO David C. Novak Teach for America CEO Wendy Kopp Zynga co-founder Mark Pincus and other leaders...

Just as the Internet enabled anyone with a computer to become an entrepreneur today’s newest technologies have spawned a DIY (do it yourself) micro-manufacturing movement so anyone can be both inventor and manufacturer. Wired editor Chris Anderson author of the new book Makers: The New Industrial Revolution recently spoke with Knowledge at Wharton about how technology is changing the limits of wha...

For many implementing an innovation strategy which requires changes within an organization means adding layers of new processes. Lisa Bodell author of Kill the Company: End the Status Quo Start an Innovation Revolution argues that there are straightforward ways to make change without bogging down the organization. Knowledge at Wharton spoke with Bodell recently about her approach to getting compan...

Television networks and advertisers alike are using social media to build buzz about programs and products -- but are their efforts really resulting in increased sales or higher ratings? Wharton professor Shawndra Hill is taking to Twitter and the airwaves in an effort to figure out how marketers should best employ user-generated content in trying to get consumers to pay attention to their product...

Can work be fun? Can the insights of successful game designers be used to engage customers in a variety of industries? Wharton legal studies and business ethics professor Kevin Werbach and New York Law School professor Dan Hunter authors of For the Win: How Game Thinking Can Revolutionize Your Business say yes. Knowledge at Wharton spoke with Werbach and Hunter about what gamification really is ho...

In 2005 immigrant entrepreneurs launched 52% of all startups in Silicon Valley. But today the number has dropped to 44% and America is not only losing the opportunity to create new jobs but also losing its competitive edge argues Vivek Wadhwa in his book The Immigrant Exodus: Why America Is Losing the Global Race to Capture Entrepreneurial Talent. In the 1980s skilled immigrants could get green ca...

Bill Clark’s job only gets harder. As executive director of Philabundance a Philadelphia area hunger relief organization he has this to say about today’s food crisis: ”The hunger that used to exist in inner cities or rural areas like Appalachia has leapt beyond those pockets into the middle and working classes. I don’t think there is a zip code in the country today that is totally devoid of hunger...

Massive open online courses (MOOCs) are shaking up traditional models of education. Among the most active providers of them today is Coursera a start-up that presents some 200 courses to 1.5 million students in collaboration with 33 educational institutions including the University of Pennsylvania. But how does Coursera deal with challenges such as scaling up the venture increasing student retenti...