The Wharton School

Knowledge at Wharton

The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Pod...

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The Wharton School

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Business

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knowledge.wharton.upenn.edu

Latest episode

Jun 30, 2026

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Episodes

E-textbooks: The New Best-sellers 03.03.2010

While some students may be using notebooks or netbooks to read textbooks these days some experts predict that within the next 10 years most U.S. college students -- and many high-school and elementary-school students as well -- will probably be reading course materials on an electronic device instead of in a paper book. And that will have a broad impact on students and teachers not to mention the...

How Entrepreneurs Can Create Effective Business Plans 02.03.2010

When an entrepreneur has identified a potential business opportunity the next step is developing a business plan for the new venture. What exactly should the new plan contain? How can the entrepreneur ensure it has the substance to find interest among would-be investors? In this installment of a series of podcasts for the Wharton-CERT Business Plan Competition Wharton management professor Ian MacM...

Basics of Entrepreneurship: Why Start-ups Fail at Marketing -- and Possible Solutions 02.03.2010

Why do more than half of all start-ups fail? Because they bungle their marketing according to Leonard Lodish a professor of marketing at Wharton and co-author of two books Entrepreneurial Marketing and Marketing That Works. ”The dogs won’t eat the dog food is the way venture capitalists describe it ” Lodish says. The key lies in how a marketing plan is crafted. In this installment of the podcast s...

Basics of Entrepreneurship: Dealing with Venture Capitalists 02.03.2010

A critical step in the creation of a new venture is raising the capital to bring the new business to life. What sources of capital can an entrepreneur tap and what factors must she or he keep in mind while going through the process? According to Stephen Sammut a senior fellow and lecturer at Wharton so-called angel investors represent one possible option. Another source is venture capitalists (VCs...

Basics of Entrepreneurship: ’The Act of Being an Entrepreneur Is Indeed an Act of Leadership’ 02.03.2010

Who are you? What do you stand for? What do you want? Entrepreneurs usually know the answers to those questions when they start up companies. But do their leadership teams? To make sure they do top entrepreneurs develop a ”blueprint” that will guide their companies as they grow from six to 60 to 600 employees says Michael Useem Wharton professor of management and director of its Center for Leaders...

Executive Compensation: More Regulation or Just More Transparency? 17.02.2010

The question of whether CEOs of America’s major companies are overpaid has been a subject of interest for many years. Are the compensation practices for these elite men and women fair and appropriate? Do they provide proper incentives or do they reward excessive caution or risk taking? Wharton accounting professors John Core and Wayne Guay have just completed a study on this topic. Guay along with...

Paid vs. Free Content Publishing Pains Apple Tablets and All That ... 03.02.2010

Two recent events have rocked the publishing world. First The New York Times said it would abandon the practice of providing free online content and start charging regular readers beginning in 2011. And second Apple’s much-hyped tablet -- the iPad -- made its appearance. What implications will the Times’ decision have for newspaper publishers and other providers of free online content? How will th...

Crisis in Haiti: Where Do We Go from Here? 20.01.2010

The earthquake that rocked Haiti last week has caused unimaginable death and destruction a reminder that catastrophes are usually unforeseeable and therefore almost impossible to prepare for. Can any country or region of the world rich or poor take meaningful steps to avoid the destruction caused by catastrophes ranging from earthquakes and hurricanes to terrorist attacks and pandemics? Knowledge...

Jeremy Siegel on 2010: Good for Stocks Bad for Bonds -- and Why Interest Rates Will Go Up 06.01.2010

U.S. stocks boomed in the last nine months of 2009 but remained well below earlier highs. Indeed many people referred to the first 10 years of the 21st century as ”the lost decade ” because stocks returned virtually nothing while investors had been conditioned to expect 10% a year. Meanwhile bonds and commodities experienced a stunning run. Have the rules of investing changed? What’s ahead for 201...

Global Interdependence: Are the U.S and Other Markets ’Sowing the Seeds’ for the Next Crisis? 06.01.2010

Despite renewed GDP growth and other positive signs the U.S. isn’t out of the woods says Wharton finance professor Franklin Allen. In fact the country could be heading into a ”double dip” scenario that tips it back into a recession. That depends on how a number of factors play out in the coming months -- or even years -- not only in the U.S. but also around the world. Global interest rate policies...

The Road to China: Fresh Insights into the World’s Fastest-growing Economy 09.12.2009

Earlier this year Harbir Singh Wharton’s vice-dean for Global Initiatives launched a series of trips to foreign countries as a way for faculty to gain a deeper understanding of international economies and then use this knowledge in their teaching and research. Six professors recently visited the Chinese cities of Beijing Shanghai and Shenzhen and met with executives from Lenovo Haier and Huawei am...

Comcast-NBC Universal: Will the Marriage of Cable and Content Work? 09.12.2009

In 2001 the merger between America Online (AOL) and Time Warner was accompanied by lofty hopes of synergies between new-world Internet prowess and old-world content delivery. But those hopes were short-lived. Now with a $30 billion deal to take control of NBC Universal (NBCU) Philadelphia-based Comcast is looking to integrate its cable pipes with many of the channels it distributes. But while much...

Changes in the Air: What Will Come of the Copenhagen Climate Summit? 09.12.2009

More than 100 world leaders gathered in Copenhagen on December 7 for a two-week summit meeting whose ambitious aim is to renew the Kyoto protocol on climate change. The issues being discussed include reducing emissions of green-house gases and setting a price for carbon among others. What are the likely business implications of these issues? What new challenges and opportunities will they create d...

Could Dubai World’s Debt Default Spark a Crisis in the Middle East and Beyond? 09.12.2009

When Dubai World announced late in November that it wanted a six-month delay on payments on $26 billion in debt the financial markets were thrown for a loop. The Dow Jones Industrial Average fell 155 points or 1.5% European stocks dropped and oil prices plunged. The Dubai story is still unfolding -- the emirate’s stock exchange fell for the third consecutive day on December 9 after Moody’s downgra...

’A Race to the Bottom’: Assigning Responsibility for the Financial Crisis 09.12.2009

The global financial meltdown has been marked by shortages -- of oversight due diligence moral fortitude and common sense. Today approximately two years after the housing bubble burst and world stock markets collapsed possibly the only surplus left from the crisis is that of finger pointing and blame. A panel discussion earlier this week titled ”Responsibility and the Financial Crisis of 2008 ” br...

Commercial Real Estate Faces Huge Challenges while Some Positive Signs Emerge 24.11.2009

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M&A Is Back -- But This Time It’s Different 24.11.2009

If the past month is any indicator acquisitions are not only thawing but heating up. In October Comcast made a bid to merge its operations with NBC Universal to create a cable programming giant. In early November Kraft Foods announced a $16.5 billion bid for U.K.-based chocolate maker Cadbury -- also being sought by confectioners Hershey and Ferrero. The activity spans several sectors including te...

Workplace Challenges: Managing Layoffs and Motivating Those Left Behind 24.11.2009

The current downturn has left many companies scrambling to manage workplace issues -- ranging from how to avoid a brain drain to how they can provide better value to customers and clients. Employees for their part face the challenges that arise from working in a leaner organization that demands increased productivity with fewer resources. Knowledge at Wharton talked about these issues with Peter C...

Apollo Management’s Marc Rowan: ’The Best Returns Follow Chaos’ 11.11.2009

Marc Rowan founding partner of Apollo Management one of the world’s largest private equity investment firms makes it sound simple: Stick to the fundamentals -- that is buy a good business at a low price -- and you ultimately will see returns. Of course identifying those businesses is the challenge. Rowan who was in mergers and acquisitions at Drexel Burnham Lambert before starting Apollo spoke wit...

How Entrepreneurs Identify New Business Opportunities 09.11.2009

A key question that all would-be entrepreneurs face is finding the business opportunity that is right for them. Should the new startup focus on introducing a new product or service based on an unmet need? Should the venture select an existing product or service from one market and offer it in another where it may not be available? Or should the firm bank on a tried and tested formula that has work...

Crackdown on Executive Pay: Too Much or Not Enough? 28.10.2009

Last week the Obama administration’s ”pay czar ” Kenneth Feinberg announced that the government will impose caps on compensation for the 25 highest-paid executives at seven companies that received ”exceptional assistance” through the Troubled Asset Relief Program -- including American International Group (AIG) Bank of America Citigroup Chrysler Chrysler Financial General Motors and GMAC. Under the...

Netflix: One Eye on the Present and Another on the Future 28.10.2009

In a year when DVD sales are falling and studios are facing major shakeups in their executive ranks the movie industry has at least one success story to cheer about: Netflix. Despite the recession the Los Gatos Calif.-based company continues to thrive and is now in a race to transition to a business model focused on streaming content online while continuing to exploit its current model based on ph...

Lippo Group CEO James Riady: ’Money and Power Are a Blessing and a Curse’ 28.10.2009

James Riady is the CEO of Lippo Group one of Indonesia’s largest conglomerates with annual revenues of some $3 billion. The Group among the most active property developers in Southeast Asia has expanded into China and Hong Kong and plans to invest $10 billion over the next five years in the Asia Pacific region. It also has interests in media telecommunications retail and health care. Fifteen years...

Company Stores vs. Independent Retailers: Clash or Peaceful Coexistence? 28.10.2009

Microsoft dipped its toe into retail waters this month by opening its first company store as a way to showcase the latest and greatest in PCs Zunes and Xbox consoles. But computer companies aren’t the only manufacturers moving into the retail space says Wharton marketing professor David Bell. Whether it’s handbags from Coach shoes from Nike or suits from Ralph Lauren consumers increasingly have th...

New Approaches to New Markets: How C.K. Prahalad’s Bottom of the Pyramid Strategies Are Paying Off 14.10.2009

Five years ago C.K. Prahalad published a book titled The Fortune at the Bottom of the Pyramid in which he argues that multinational companies not only can make money selling to the world’s poorest but also that undertaking such efforts is necessary as a way to close the growing gap between rich and poor countries. Key to his argument for targeting the world’s poorest is the sheer size of that mark...

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