The Wharton School

Knowledge at Wharton

The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and formats. It's your monthly gateway to explore the full spectrum of insights available through the Wharton Pod...

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The Wharton School

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Business

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knowledge.wharton.upenn.edu

Latest episode

Jun 30, 2026

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Episodes

Scott Guthrie on Microsoft’s Play for Rich Internet Applications 19.03.2008

Earlier this month Microsoft unveiled Silverlight 2 a platform akin to Adobe’s Flash designed to advance the software giant’s push into the arena of rich Internet applications. One week earlier Adobe Systems launched its ”Adobe Integrated Runtime ” which allows web programmers to move their software out of the browser and onto the computer’s desktop. Both companies hope to establish their software...

’Dead-tree Medium’ No Longer: For Many Marketers Print Outperforms Digital 19.03.2008

Paper costs are rising mail rate hikes are looming and competition from new media continues to grow. Yet marketers’ use of direct mail and other printed materials is stronger than it’s been in years. Thanks to variable-data printing companies can now tap purchase-history databases to design create and print entirely personalized catalogs that cross-sell products and services to individual consumer...

Driving Lessons: Dieter Zetsche’s Experiences behind the Wheel of Daimler-Chrysler and Beyond 19.03.2008

The toughest leadership task for Dieter Zetsche chairman of the board of management of Daimler AG and head of Mercedes-Benz Cars was engineering last year’s breakup of Daimler and Chrysler. But the experience taught him valuable lessons such as the importance of making timely decisions and the need to avoid information overload. Leadership Zetsche told his audience during a recent Wharton Leadersh...

Physician and Administrator: How Surgeon Larry Kaiser Navigates Two Different Worlds 13.03.2008

Larry Kaiser chairman of the department of surgery and surgeon-in-chief for the University of Pennsylvania Health System is responsible for more than 110 surgeons in his own department and he leads one of the largest thoracic services in the country. Michael Useem director of Wharton’s Center for Leadership and Change Management recently spoke with Kaiser about the challenges of playing a leadersh...

Mortgage Crisis Bailout: Relief for Some Risk for Others 05.03.2008

Does the mortgage crisis demand a government bailout? A year ago most experts thought not. Sad as the situation was for some homeowners many felt the problem would be confined to those who had gambled on risky loans with eyes open. But things have changed. The mortgage crisis is behind a nationwide drop in home values that is impeding all types of lending. More and more experts now say some sort o...

Jeremy Siegel on Politicians Prices and a Potential ’Buying Opportunity of the Decade’ 05.03.2008

The U.S. presidential race has reached a critical juncture. The Republicans have a confirmed nominee in John McCain; as for the Democrats Hillary Clinton has bounced back while Barack Obama retains a marginal lead in terms of delegates. How the presidential race evolves will be shaped in part by the increasingly worrisome state of the U.S. economy. Though it has not yet gone through two consecutiv...

When Are Emerging Markets No Longer ’Emerging’? 05.03.2008

The term ”emerging markets” is now more than 25 years old and has come to define wide swaths of the world undergoing rapid economic change. Dozens of countries fall under the label even though they are evolving at their own pace and with their own twists on economic development. Now as many emerging markets show signs of a strong and growing middle-class population observers wonder whether the ter...

Put on Hold: Why Telecoms Can’t Get Consumers to Bond More with Their Cell Phones 05.03.2008

As the price of wireless transmissions drops telecom carriers need to focus on new applications that will engage consumers more deeply with their mobile devices -- and encourage them to pay a premium for wireless services according to speakers at the recent Wharton Business Technology Conference whose theme was ”Enterprise Agility: Lead with Speed.”  Hosted on Acast. See acast.com/privacy for more...

Siemens CEO Peter Löscher: A Company Is Only as Good as Its Values 05.03.2008

It would be hard enough under any circumstances to become the first outsider named to lead a 161-year-old global conglomerate but Peter Löscher faced a unique challenge last summer when he assumed the reins at Siemens AG -- the German-based engineering and healthcare giant. During a recent Wharton leadership lecture series Löscher openly acknowledged that his first and most difficult task was deal...

Forget Those Big Deals (and Headlines): Private Equity Firms Are Shopping the Middle Market 05.03.2008

Big buyout firms like the Blackstone Group and Kohlberg Kravis Roberts do headline-grabbing transactions and collect eye-popping paychecks. But when the economy slows down and lenders turn wary those mega-deals are the first to dry up. Meanwhile the modest middle market -- typically deals in the $500 million to $1 billion range -- keeps plugging along. In fact according to panelists at the 2008 Wh...

Are Overconfident Executives More Inclined to Commit Fraud? 05.03.2008

No one makes it to the top ranks of corporate management without a healthy amount of self-assurance. Confidence underlies decisive strong leadership but does overconfidence lead managers to cross the line and commit fraud? New research by Wharton accounting professor Catherine M. Schrand and doctoral student Sarah L. C. Zechman examines patterns in frauds to determine if some frauds evolve not out...

A Great Bargain or a Big Rip-off? Consumers’ Perceptions of Price Fairness in the U.S. and China 05.03.2008

How do consumers react when they discover someone else bought the same product they did at a cheaper price? Do they feel differently if that someone else is a friend versus a stranger? Wharton marketing professor Lisa Bolton and two colleagues explore pricing and fairness perceptions in a new research paper and document how attitudes are different or in some cases similar between consumers in Chin...

The Economic Stimulus Package: Will It Work and for Whom? 20.02.2008

Congress and the White House recently settled on an economic stimulus package with unusual speed pushing the throttle to pull the economy out of a nosedive. Is this just election-year grandstanding or does economic stimulus really work? While some experts argue that priming the economy now is unnecessary or even counter-productive others support the $168 billion package and its emphasis on low and...

Philips Lighting CEO Rudy Provoost: Innovation Means Putting Consumers’ Needs First 20.02.2008

Approximately 19% of the world’s electricity bill comes from lighting according to Rudy Provoost CEO of Philips Lighting. As such Philips the world’s largest producer of industrial and consumer lighting products has a big role to play in the ongoing transformation from incandescent to solid-state lighting using LED technology. Provoost who until last year was CEO of Philips Consumer Electronics is...

Baseball Steroids and Business Ethics: How Breaches of Trust Can Change the Game 20.02.2008

When former Senator George Mitchell finally released his report on performance-enhancing drugs in Major League Baseball last December many of its conclusions came as no surprise to baseball fans most of whom had heard the allegations of steroid use for years. With fans aware of such egregious behavior why has attendance at games continued to climb? Are baseball’s ”consumers” impervious to ethical...

Victimizing the Borrowers: Predatory Lending’s Role in the Subprime Mortgage Crisis 20.02.2008

As fallout from the subprime lending crisis continues a number of remedies have been proposed to deal with it. One is legislation to curtail predatory lending which is generally thought to be a factor behind the issuing of so many subprime loans to borrowers with poor credit. What qualifies as predatory lending? And what are the conditions that make it flourish? Wharton finance professors David Mu...

A Piece of Cake? Hardly but Autumn Bayles Helped Herself and Others Rise to the Top 20.02.2008

In 2005 about two years after Autumn Bayles became the first chief information officer at Philadelphia-based Tasty Baking Company a supply chain executive quit the company. ”As a part of my technology work I was very involved with that side of the operation ” said Bayles who was hired to be part of president and CEO Charles Pizzi’s turnaround team. ”I raised my hand and said ’Why don’t you let me...

’Talent on Demand’: Applying Supply Chain Management to People 20.02.2008

Failing to manage your company’s talent needs says Wharton management professor Peter Cappelli ”is the equivalent of failing to manage your supply chain.” And yet the majority of employers have abysmal track records when it comes to the age-old problem of finding and retaining talent. In a book coming out in April titled Talent on Demand: Managing Talent in an Age of Uncertainty Cappelli offers a...

The Domino Effect: Will Airlines Follow One Another in the Consolidation Game? 20.02.2008

Delta Airlines is reportedly about to merge with Northwest Airlines in a deal that’s likely to set off a major round of consolidation in the airline industry. Wharton experts say that other major airlines are likely to fall in line with their own consolidation plans. Or so the speculation goes. But this scenario has been talked about before. Is the latest consolidation dance for real? And what are...

Taking Work-based Learning to the Next Level 15.02.2008

In the mid-1990s a new C-suite title was born when General Electric CEO Jack Welch dubbed Steve Kerr the company’s ”chief learning officer.” Since then CLOs have sprouted up at major firms in several industries. But what does this new breed of ”learning leaders” bring to the table that traditional human resources departments and employee training programs do not? How does an increased emphasis on...

The Liberian Widows Initiative: A Helping Hand that Stretches from the U.S. to Africa 12.02.2008

Kristin King and Kate Brubacher are founding members of Liberian Widows Initiative (LWI) an organization to aid women devastated by the Liberian Civil War. LWI provides small business loans and savings accounts to members of the extreme poor -- Liberian refugee women who struggle to feed their families and send their children to school. LWI was an outgrowth of Brubacher’s residence in West Africa...

Microsoft and Yahoo: Does It Make Sense (and Will It Work)? 06.02.2008

On Friday February 1 Microsoft announced it was making an unsolicited bid to acquire Yahoo for $44.6 billion in cash and stock a 62% premium over Yahoo’s stock price at the time. Yahoo is officially ”evaluating” the offer and according to reports is talking to other companies as possible suitors. Meanwhile Google seems determined to derail the deal stating that it finds the proposed acquisition ”t...

Bridging Your Goals with Their Goals: A ’Context-driven Approach to Leadership’ 06.02.2008

While changing jobs and shifting careers is hardly unusual in today’s business world Russ Palmer is somewhat unique in that he has been the leader of three very different organizations over the past several decades. He was CEO of Touche Ross (now Deloitte & Touche) for 10 years dean of Wharton for seven years and now owner chairman and CEO of The Palmer Group a corporate investment firm. Each...

Lessons from Davos One of Globalization’s Best Classrooms 06.02.2008

Deliberations at the World Economic Forum in Davos last month did not go entirely as planned but few of the 2 400 people attending the meeting were deterred by the plunging market. In this opinion piece management professor Michael Useem who directs Wharton’s Center for Leadership and Change Management and who attended the forum discusses how Davos has emerged as a ”classroom on globalization.” Am...

If Online Marketing Is the Future Why Are Some CMOs Stuck in the Past? 06.02.2008

Americans spend an average of 14 hours a week online and 14 hours watching TV. But marketers spend 22% of their advertising dollars on TV and only 6% online according to data compiled and analyzed by Google. Why are some chief marketing officers and major advertisers reluctant to add digital technology to the marketing mix despite the Internet’s ability to help target huge audiences and build bran...

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