Chris Deferio

Keys To The Shop : Equipping Coffee Shop Leaders

Arts EN ↓ 1137 episodes

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

Author

Chris Deferio

Category

Arts

Podcast website

www.keystotheshop.com

Latest episode

Jul 9, 2026

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Episodes

RoR #33: The Other Kind of Sourcing Every Roaster Needs w/ Mark Kutrovski of Mirror Coffee Roasters 22.02.2025

Feedback. It is all too common to use this word. But do many of us actively pursue it as if it is foundational to the success of our businesses? Chances are not really. And in so doing we lose out on connection, relevancy , and have a harder time delivering value that creates momentum with our coffee. All because when we talk about relationship coffee, we tend to leave out the consumer.  Today on...

SHIFT BREAK! You Are Not a Third Wave Coffee Shop 20.02.2025

Sorry to break it to you, but literally nobody who matters cares how you define yourself. In our quest to find belonging and quell the voice of our imposter syndrome, we tend to over define ourselves and posture in a way that limits our ability to run an effective and thriving coffee shop.  Today on Shift Break we will be talking about how our assumptions about where we stand in the industry are n...

524: Embracing Professional Development for Your Coffee Shop Team 17.02.2025

In order to move to the next level of maturity and capacity, both as people and as a company, a coffee shop and its staff but be pursuing more than just checking off the day's work. Pursuing professional development is essential to bring efficiency, effectiveness, fulfillment, and even abundance into the conversation when we look at our operations. But what might that look like? Today we are going...

SHIFT BREAK! Every Customer is a Judge 12.02.2025

Now is the time to start redirecting our gaze from competitions and accomplishing greatness on a stage serving judges that do not matter to our shops, and refocusing our attention on the judges that truly matter. Our customers.  Today on Shift Break we will be talking about the phrase "Every customer is a judge". I used to hear it being spoken when I was involved in competitions in the early 2000s...

523: Encore: How We Ruin Specialty Coffee Experience 07.02.2025

We suck at fulfilling the implied or explicit promises we make through our coffee shop marketing. Smiling faces with beautiful drinks and a clean environment with plenty of verbiage about values and mission. Lots of good vibes. That all tends to fall away once the customer gets in the space and experiences the reality of our operations. This disconnect and over promise/underdeliver cycle is why cu...

SHIFT BREAK! The Necessary Death of the Superstar Barista 04.02.2025

The search for a "superstar" barista seems to never die. It is a desire born from our tendency to attribute success and power to one person in-spite of the evidence around us that pretty obviously points to the opposite. But oh if we just hire a champion, a coffee person, a lightning rod of a personality, then all will be well! Today on Shift Break we will be talking about why this idea should die...

522: Why Celebration and Specialization Make Coffee Better w/ Tim Williams of Fieldwork Coffee and The World Aeropress Championships 01.02.2025

Over the years, our collective philosophy and approach to coffee has taken many forms as we learn more about what the industry needs to thrive. We as individuals evolve our thoughts and views of coffee often starting with hubris and a strict puritanical view, then opening up to a wider, simpler, generous, and maybe even humble stance on the various ways coffee can be enjoyed and communicated.  Tod...

521: Founder Friday! w/ Bow Smith of Rowan Coffee, Asheville, NC 30.01.2025

Coffee shops are created through intention and reflect the values and often the personality of first the ones who begin them, and then those who work in them and the community that makes it their regular destination. There is a mix of service and transaction, with various layers of relationship built on trust.  Today on Founder Friday we explore the story of one coffee shop and roastery that does...

SHIFT BREAK! The Two Kinds of Margin You Need in the Cafe 28.01.2025

 We all know that in order for a business to be sustainable, it has to be profitable. We need financial margin in order to deal with the unexpected expenses and events, provide opportunities for others, fund growth as needed, and yes, pay ourselves! But what other kinds of margin are there in the cafe that can be just as important?  Today on Shift Break we will be talking about why you need to mai...

520: Tips For Great Workflow and Bar Presence 27.01.2025

Workflow and bar presence are the necessary foundation on which coffee shines. Lately I have been doing a lot of cafe design and training work. One of the central themes of training and design is that both the space and the people using it are effective in their role. Once the bar is built, it falls on us to bring it to life with our actions. Having a great bar presence and workflow is not just ab...

SHIFT BREAK! Cortado Confusion 22.01.2025

As most of you know, Starbucks has once again coopted a traditional drink and introduced it to their menu as a part of their "Back to Starbucks" campaign. The cortado, a 4 oz espresso and milk drink originating in Spain, has been a staple menu item in specialty coffee for decades. Only now it appears on the Starbucks menu as an 8oz drink. Of course we are all bracing for the wave of customers requ...

519: The World of Coffee People w/ Ryan Woldt of The Coffee People Podcast 20.01.2025

Many, dare I say, all of us, who fell in love with coffee can trace our beginnings to a moment when something we experienced in the cup surprised us with its depth and character. It was a catalyst that set us off in the pursuit of understanding and experiencing that kind of moment again and again.  People are the same. Ubiquitous en mass, until you get to know the individual and through relating t...

RoR #32: New Season! Should You Pre-blend Your Green Coffee or Blend Post Roast? w/ Bryant Banker Scannell or Relative Coffee Co. 18.01.2025

Whether it started purely as a quest for efficiency, or as a way to achieve consistency in a blend, pre-blending green coffee is a pretty staple practice for coffee roasters. The alternative, and perhaps original way of blending is the classic post-roast blend whose adherents tout its ability to give them ulitmate control of each coffee and thus better quality.  Whether you do one or both of these...

SHIFT BREAK: Don't Rely on Brand Identity 15.01.2025

Does this sound familiar? "You should shop here because we are local! ...or we support this cause! ...or we have this association!"? While our identity and associations in the community are beautiful and add depth to what customers might love about you, too often we can use these things as means to solicit support in ways that are as though we are guilt trip on people. There are many issues that a...

518: How to Run a Coffee Shop w/ Meaningful Hospitality 13.01.2025

Even with all the conversations and tools available to us around the subject of hospitality, it is easy to engage in the pursuit of it in a way that ends up not resonating and lacks meaning. We can go through the motions, inspired as we are by the example of others, and not see the magic we assumed would follow our efforts. So, what does running a coffee shop with meaningful hospitality look like?...

SHIFT BREAK: Back to the Basics 06.01.2025

The value proposition of a coffee shop is not a complicated one. Kind service and hospitality in a clean and well organized space serving consistently great coffee. Boooring! At least that what it seems like we must be thinking. Why else would we be so obsessed with the new and novel at the expense of mastering the basics?  Today on Shift Break we will be talking about why we should always focus o...

517: Culture and Connection Through Coffee Spaces w/ Armen Alajian of Arto Brick 06.01.2025

The act of creating a space is the core existence of the coffee shop operator. The way we set our minds to the task of serving through selecting colors, textures, material, ingredients, and of course our words and actions. This all creates a singular experience we call a cafe. Today's guest has a deep appreciation for and experience helping people build these spaces, quite literally one brick at a...

SHIFT BREAK: The Delegation Dip 01.01.2025

Delegation is a difficult, but necessary part of growing your coffee business. It is critical in helping you grow as well. Delegation of responsibility and authority is a response to the growth of the business that, while promising to expand your organizations capacity to steward that growth, tests your resolve. That is because of what we will call the "delegation dip". Today on Shift Break we wil...

516: The Impact of Home Coffee Culture on the Cafe w/ Justin Piercy of Daddy Got Coffee 30.12.2024

How do you brew great coffee at home? That question is probably one of the most searched and asked questions that has unleashed what seems like a never ending stream of educational platforms, curated lists, videos, and blogs. It is honestly both exciting and overwhelming. The new question might actually be, "how do I make sense of all my options to make great coffee at home?" That is where today's...

SHIFT BREAK: Keeping the Shop 24.12.2024

Let's face it, the look, feel, and functionality of the physical coffee shop will always be an important part of showing hospitality to our guests. The issues we are faced with is one as old as time. We meticulously set up our spaces when we first open, get busy, and then slowly allow them to fall apart. We don't notice it so much because we are busy with other things, but the customers notices, a...

515: 7 Areas to Pursue in the New Year 20.12.2024

It's that time of year where we are collectively setting our sights on both the past and the future. What will this next year of 2025 hold for you and your coffee shop? The answer to that question is that your tends to be made up of the things you focus on most. So if we want to increase our chances of experiencing good things, we need to increase our focus on what good things we would like to see...

SPECIAL! Interviews from Coffee Fest Minneapolis 2024 w/ Jaime Becker-Finn of Makwa Coffee, and Frederick Dubose of SunBean Coffee 20.12.2024

Every Coffee Fest we get to sit down with some very cool presenters to chat about their businesses, area, of expertise, and insights that will help you run a better cafe. The last show of the year took place in Minneapolis, MN and was a wonderful time of sharing, community, and value. Even though my equipment decided (after 8 years of service) to die on the spot of my first interview, we got to ca...

514: Founder Friday! w/ Raoul Adwan of Thrd Coffee in Chicago, IL! 20.12.2024

For this last Founder Friday of 2024 we are featuring a story that I believe really embodies the spirit of entrepreneurship that fuels so many coffee shops. From a cart in the pandemic, to a thriving cafe and catering business, Thrd Coffee, Lead by Raoul Adwan, has shown what is possible when you build with passion and focus.  Raoul Adwan is a Chicago native of Mexican and Bolivian descent who tur...

SHIFT BREAK: Adjusting Our View of Labor Cost 19.12.2024

Labor cost is probably the number one most worried over metric in the cafe. Of course, like any other metric that signifies the health of the business, your labor cost needs to be something you pay attention to and control. But the way many cafes approach labor cost can be akin to sawing off the branch they sit on. Short term gain, long term detriment. In a time where the need for talent acquisiti...

513: Rock n' Roll, E-Commerce, and Opening a Coffee Shop w/ Acey Slade of Cat Fight Coffee! 17.12.2024

Music and coffee seem to just go together. If you are into one, the other is not far behind. Both coffee and music inspire and create community that fuel's our lives.  Today's guest began his coffee journey as a full time touring musician and was immediately hooked. His journey took him from e-commerce and pop-ups, to now his own brick and mortar store. Today we are chatting with Acey Slade of the...

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