Chris Deferio
Keys To The Shop : Equipping Coffee Shop Leaders
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Where to listen?
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Episodes
573: Myths Baristas Believe Part 2 25.11.2025 46:42
And we are back with the second part of our exploration of common barista myths! I have to say, the main point for both the owner and barista episodes is to encourage everyone to exercise a patience, humility, curiosity, and a sense that there may be more to a story that what we initially see. The culture of coffee shops is shaped on aspirations and passion, but also on assumptions that can damage...
SHIFT BREAK! The Urgent Need for Training in Today's Coffee Shop 20.11.2025 11:53
I was invited to speak recently to a group of coffee professionals on the state of the industry based on what I have experienced through my consulting, career, and interviews. One of the main things I shared was that coffee quality in roasted form is at an all time high. But quality is embarrassingly low. The issue is not the coffee, equipment, access to information, or even money. It is a refusal...
572 : Understanding Water For Coffee w/ Maxwell Dashwood 18.11.2025 1:03:44
Water for coffee. This is the biggest area of quality control focus that we must always monitor and check to provide constantly excellent coffee. Learning about water can come from various sources and for many busy operators it is tempting to learn a couple things and use that knowledge forever vs continually learning and gaining just as thorough an understanding of water as you do with coffee. T...
Special Announcement From Chris: New Webinar "Principles for Cafe Success" launching Novemeber 5th 17.11.2025 7:21
Here is why I am thrilled to be launching this live webinar called "The Keys to the Shop: Principles for Cafe Success". The more conversations and exchanges we have where we get to clarify, fortify, and focus on excellence in things that matter, the better all our businesses become. In the last almost 9 years KTTS has offered free content in the form of the 2x per week podcast to help operators...
SHIFT BREAK! Get Your Cafe to Stand Out Without Losing Your Footing 13.11.2025 11:44
If you listen to every well meaning linkedIn post or biz hack YouTube video you can stand out so much that you actually lose touch with he foundation of your business. Today on shift break we will talk about ways to pursue more customer attention but in a way that reinforces your roots and foundations vs pulling you aways from them. Differentiation Takes Time! 559: Myths Coffee Shop Owners Believ...
Special! Interviews From Coffee Fest Orlando 2025! w/ Claudio Martinez (Golden Bush Coffee), Vanessa Jaramillo (Florida Coffee Culture), Maria Esther Thome-Lopez (Coffee Flock), and Katherine Morris (Cherry Coffee Shop) 11.11.2025 1:04:07
Time for our last installment of live interviews from Coffee Fest 2025. This time from Orlando, FL USA! We are talking with four awesome professionals about everything from training and tasting, Florida coffee culture and barista work - to career dreams coming true through hard work and faith, and empowering your baristas with distributed management! First we are talking with Claudio Martinez! Fo...
571: Worrying and Other Deceptive Replacements for Good Leadership 11.11.2025 51:22
In my live workshops with owners and teams, coaching calls with clients, and even in interviews here on the show run into many go-to habits that are replacements for healthy leadership. Today we are going to be discussing a few of these mindsets and habits that can easily be a sort of counterfeit for the real deal. The real nefarious thing about each of theses habits is the confirmation bias that...
SHIFT BREAK! How Does Your Staff Know They Are Doing a Good Job? 06.11.2025 11:31
In our world of coffee shops we feel if we can get through the day without too many disasters or fires that we are doing well. The people we put into various roles adopt a similar mindset of avoidance of bad is equal to accomplishing good. but when you reflect back on your day and even career, when you have this mindset you are left with a bag full of air. No substance to show you did a good job b...
570: Myths Baristas Believe Part 1 04.11.2025 52:19
At this show we believe that the onus for setting people up for success and being the chief servant of those above them is squarely on the leader or owner of the cafe. they have more power, say, and responsibility. With that said we must not pretend that they are the only ones who have power, authority, influence or responsibility. Baristas also have these things and how well they do in their care...
RoR #39: Making Big Impact with Small Batch Roasting w/ Adrian Seligman Founder of Scandinavian Alps Coffee Roasters! 02.11.2025 47:48
Being a small roastery is beautiful thing. Agility, lower waste, and a different flavor intentionality and flexibility offer many advantages that can aid in building an engaged community around your coffee. Today on Rate of Rise, brought to you by our friends at Mill City Roasters, we will be talking with Adrian Seligman whose small batch roastery, Scandinavian Alps Coffee Roasters, has exemplifie...
569: Founder Friday! w/ Hong Shin and Kenny Kuk of Haan Coffee Roasters in Orlando Florida! 31.10.2025 52:24
It's Founder Friday! I am happy to welcome to the show Kenny Kuk, and Hong Shin of Haan Coffee Roasters in Orlando Florida! Haan Coffee has been in operation since 2020 starting first as a roastery and quickly a cafe space to showcase the beautiful coffees and hospitality they are known for. The four friends Suzie Shin, Kenny Kuk, Albert Kang that founded Haan had an affinity for business, coffee,...
SHIFT BREAK! The New Classic Cafe: An Era of Understated Excellence 31.10.2025 16:12
Coffee shops come in all shapes, styles, sizes, and focus on many different aspects of social experience and craft. If we look back we can see that certain themes emerge. Whether it is the 90's coffee shop with bold colors, self serve airpots, lots of sugar, and no wifi, the early 2000's sparse coffee temples with no sugar, or the modern coffee shops that seem to be serving anything but coffee as...
568: The Keys to Espresso Machine Care w/ Jon Ferguson, Author of the new book "Coffee Under Pressure" 28.10.2025 37:33
There are many ways to mess up a perfectly good espresso machine. By contrast, virtually all of them are preventable if you follow only a few specific strategies to care for what is likely to most expensive piece of equipment in your store. Now another question, where can you find these best practices and techniques along with detailed "whys" behind the "whats" of espresso equipment maintenance? L...
SHIFT BREAK! How Well Do You Know Your Business? 23.10.2025 9:11
The only way to really know how your business is doing, is to know how your staff are doing. Do you know, to the person, how each staff member is doing with service, hospitality, and skill in crafting coffee? This seems like it should be a no brainer but an incredible number of owners simply assume rather than verify and in so doing they end up with problems that could have been avoided as well as...
567: James Hoffmann on Cafes, Hospitality, and the Influence of Home Coffee 21.10.2025 1:00:24
Almost every conversation you see online about coffee focuses on home coffee vs cafe. It is a very interesting and relevant topic in this time of explosive growth where tools, information, and good coffee itself abounds. Another aspect of this conversation though is less discussed and maybe even more relevant, in what ways are cafes themselves positioned to learn from what makes online educators s...
SHIFT BREAK! When To Break The Rules 15.10.2025 10:19
The great Danny Meyer said, "Policies are nothing more than guidelines to be broken for the benefit of our guests". I come back to this idea often when trying to balance the tension between the need for structure and boundaries, and the freedom to be flexible in them and sometimes in spite of them. Today on Shift Break we will be talking about when to break the rules you make in your shop, when no...
566: The Problem With Systems 13.10.2025 26:53
Systems are a necessary part of running a great coffee shop, but they do not make the shop great. As much as I talk about systems and structures on this show, the truth is, there are some problems with even the best systems when they are not part of a larger focus. Something that brings it all together. On this episode we are going to be talking about why cafes are far more than systems, what prob...
SHIFT BREAK! Don't Overwhelm Your Managers 08.10.2025 9:42
Sharing is caring!...but when you overshare with your managers it can easily be the opposite. You have a lot on your mind and often not a lot of people to share it with. The closest person is most often the manager or GM and they "get" to hear all about your plans, hopes, crazy ideas etc. Feels good for you, but for them it can be a huge burden that distracts them from their main work. Today on Sh...
565: Making Specialty Coffee Shops Special -or- (how to avoid closing 400 stores) 07.10.2025 31:49
Who you are cannot be what someone else is or is not. What makes you unique and valuable is not born from comparative analysis and cold execution n what you think a "wimning" formula is. Making and keep specialty coffee special is a simple exercise in growing in knowledge, wisdom, and consistent conversation with yourself, your team, your community, and the greater world around you. Trouble is tha...
SPECIAL! Interviews from Coffee Fest LA 2025! w/ LaNisa Williams, Kat Padlan, Darell Baskin, and Seidy Selivanow 02.10.2025 1:06:05
I am excited to share with you another set of conversations from Coffee Fest! This time form Los Angeles 2025! We start with a discussion focusing on the growth of trining and education in coffee and baristas skills in underserved communities w/ LaNisa Williams of Barista Life LA LaNisa has been in the coffee industry for a total of 20 yrs but the last 10 yr have been devoted to the specialty...
SHIFT BREAK! Why Won't My Baristas Engage Customers The Way I Want Them To?! 01.10.2025 13:01
Yeah sure your staff take the customer's order, give them the change, and direct them to the pick up area, but you want more! Trouble is, even though you have talked about it and told them, you don't see a change. What gives?! Today on Shift break we will be talking about the often desired, always vaguely communicated, and angst inducing topic of how to get baristas to meaningfully engage your cus...
564: Why It's Not the Bricks, It's the Mortar! w/ Mike Cosentino of Big Peach Running Co. 29.09.2025 1:00:36
Knowing all the information and having all the coolest and best gear does not means your shop will succeed. For the purpose of todays conversation let's just say all the things we assemble under the roof of out shop are just the bricks. What's the mortar that holds t all together? People! Today we get to chat all about how to focus on people to fuel the best retail experience for both staff and cu...
RoR#38 : A Better Way to Think About Roasting Dark, w Erik Johnson of Thinkwell Coffee 26.09.2025 41:32
Roasting excellent coffee should not be relegated to only one finish temp or level of roast. For a significant portion of our history we have favored the lighter and lower temps in specialty coffee. But recently roasters have begun to full embrace more full developed roast profiles in a pursuit of brining that specialty excellence to a wider range of consumer. Today's guest is all about this way m...
SHIFT BREAK! Refreshing the Owner's Soul 25.09.2025 13:01
We all want to make a difference with our work. The trouble is that the busyness of a coffee shop tends to pull our attention in a million different directions and we rarely get an opportunity to see if indeed we are making that difference. This leads to a lot of stress, burn out, and a demoralization that can easily shut down a business by first shutting you down as the leader. Today on shift br...
563: Founder Friday! w/ Jared Linzmeier of Ruby Coffee Roaster 25.09.2025 58:43
Jared Linzmeier is the co-founder of Ruby Coffee Roasters, based in Nelsonville, Wisconsin. After getting his start in specialty coffee with Intelligentsia in Los Angeles and later working in Portland and Seattle, he returned home in 2013 to start Ruby with his wife, Deanna. Named after his grandmother, Ruby has grown from a small garage roastery into a nationally recognized brand known for...
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