Chris Deferio

Keys To The Shop : Equipping Coffee Shop Leaders

Arts EN ↓ 1137 episodes

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

Author

Chris Deferio

Category

Arts

Podcast website

www.keystotheshop.com

Latest episode

Jul 9, 2026

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Episodes

Bridging the Values-Actions Gap 12.08.2020

We have a problem. Dreaming up a vision and writing out our list of core values, missions, etc. is an exciting and crucial part of any business. The problem is that most cafes stop there. The list of ideals an noble pursuits never make their way into reality and are soon relegated to only being invoked at staff meetings.  So many of the issue we have with toxic work places, burned out staff, and n...

233 : A Conversation w/ Anthony Ragler, Black and White Coffee 10.08.2020

Humility, serving wholesale clients, accessibility, and creating an inclusive community. These are some of the many topics discussed in this fantastic conversation with today's guest, Anthony Ragler!   Native of Brooklyn, NY, Anthony Ragler is a coffee professional who combines his craft with his culture and upbringing to cultivate unique and individual experiences for those he encounters. From wo...

Tips on Job Descriptions 06.08.2020

Writing a job description is the first step in getting the right people in the right positions in your shop. They seem pretty straight forward but there are some elements that you need to consider when creating these documents that, if applied, will create a document that is truly a resource that benefits the business and the staff. Today we will cover some of these elements and why they are criti...

232 : Rebuilding your Staff with Excellence w/ Dave Stachowiak 02.08.2020

As we seek to rebuild our staff in the midst of the pandemic, many different questions come up about re-hiring, deciding who not to bring back, how to decide who to promote, and generally how do we do this in a way that is good for everyone involved. It is not enamors easy task but today we are going to gain a lot of clarity about these topics and more as we talk with the always insightful, Dave S...

231 : Founder Friday! w/ Blew Kind of Fanny Lou's Porch 31.07.2020

When is comes to community and serving the neighborhood well through the cafe, you'd be hard pressed to find a better example than Franny Lou's Porch, in Philadelphia, PA.  Blew Kind began her entrepreneurial journey in 2010 with Leotah's Place in North Philly then, moving across the street and renaming it, she established Franny Lou's Porch. All along the way Blew's goals have been to create an i...

Don't fall into FOLO! (Fear of Limited Options) 30.07.2020

You've heard of FOMO, but what about the insidious FOLO? This is the Fear of Limited Options and is a big mental hurdle that most coffee bars have to leap over. If you want to run a healthy business and not have your menu built on a very shaky foundation then today's episode is for you.  We are going to discuss what is behind FOLO, why you don't need to fall into or follow it, and what to do inste...

230 : Making room for Community in your Shop 28.07.2020

This is going to be a deep dive into some foundational ideas related to your shop and the way it exists in your community. I wasn't planning this episode but I really felt a gut-level urgency about the message. Thing is, if we want to build something that lasts and is resilient in the face of our resent and future challenges then prioritizing community what we should be doing. Do we we leave room...

Don't Stress about Stress 23.07.2020

There is an abundance of stress to go around right now. I'd say it is likely the most tense and uncertain time I have seen in coffee in my 20 years of working in retail. Stress leads to more stress and as someone who is prone to stress/panic attacks etc I feel this reality all too well.  The question is, since it does not seem to be letting up, what do we do with it?  Today I wanted to briefly cha...

229 : 7 Tips for New Managers 20.07.2020

Entering into a new role, or even just taking over a new cafe or team, is a daunting challenge. Many burn out and the experience leaves a bitter taste in their mouth and a lot of destruction in their wake. In the midst of the reshuffling during COVID there are a lot of opportunities to establish a new way of approaching management in the shop and in this episode I am going to be giving what I thin...

Work Alchemy 16.07.2020

Not everything we do is fun. Actually, there are a lot of dirty, time-consuming, repetitive tasks that we have to do everyday on order for the cafe to function. Even though these tasks seem rather dull, we can transform them into something of great worth and in the process push ourselves and our businesses forward. Today we are going to talk about how becoming a work alchemist will help you to tur...

228 : Cracking the Leadership Code w/ Alain Hunkins 14.07.2020

Leadership is a HUGE topic and it is easy to get overwhelmed with the never-ending opinions and techniques that are available these days. It is cruel in a way because in a time where we need good leadership the most we want to find good resources but the choice of what voice to listen to is often paralyzing. Enter todays guest, Alain Hunkins. Alain Hunkins is a sought-after leadership speaker, con...

No News is Bad News 09.07.2020

We assume that if nobody is complaining and life seems to be going along smoothly that all is well. We enact the popular mantra of "Well, no news is good news!" In reality though, "no news" is bad news. Why do we think this way?  Today we will be discussing why no news is bad news and what kind of mindset and actions we need o be cultivating in order to be in the know and certain about the true st...

227 : Connecting with Hearts and Minds 07.07.2020

More than communication, we need connection! As we move forward through the current retail landscape the currency of connection with our guests and also our staff becomes more valuable. A focus on connection and conversational communication is what will separate the sustainable businesses from the unsustainable. Today we will be diving into the need for reaching the hearts and minds of our custome...

Long-game Management 02.07.2020

Nobody likes to feel bad. In fact in management we are somewhat obsessed with avoiding negative emotions, confrontation, and challenging our staff out of a sense of self preservation or keeping the peace. We believe that if things feel good in the short term then things will go well long term. That is not necessarily the case. Today we are going to be discussing the approach of long-game managemen...

226 : The Art of being Indispensable at Work w/ Bruce Tulgan 29.06.2020

Are you a "go-to" person? How do you show up at work in a way that gains trust and makes you an essential and indispensable member of the team? These are important questions to answer right now as many teams are being re-built and companies need to rely on their staff to come through more than ever. Today we welcome back to the show, regular guest and one of my favorite authors on leadership, care...

225: Encore Episode : Founder Friday w/ Dorian Bolden, Beyu Caffe, Durham, NC 26.06.2020

As we struggle through COVID and seek also to care for our staff, show hospitality, and address the needs of our community around racial justice, we need to lean on the example of people who have excelled in those areas that we seek to improve. Dorian Bolden was a guest on Founder Friday back in August of 2018 and was one of my favorite interviews ever. He has built a Beyu Caffe to be a solid, pro...

Who you are & What you Do 24.06.2020

We all can have a difficult time with serving the public. These days we may be putting on a literal mask, but if we are honest, we have been wearing a metaphorical mask for a while now. Much of how we show up on at work has to do with how we show up outside of work. If we want to thrive I the shop and bring in people who will create a genuinely caring culture then we have to focus ourselves outwar...

224 : Essentialism: Focusing on what truly Matters w/ Greg McKeown 22.06.2020

What is essential? Many of us have been forced into a place of asking this question for the sake of survival and are now looking to create a new way forward for ourselves, our businesses, and our families. If we want our work and life to be imbued with purpose, joy, clarity, and thriving then we need to embrace this question not as just a survival tactic but as a normal state of being. We need to...

The Right People? 18.06.2020

Making hasty decisions about who you put into what position has always been the Achilles heal of the cafe. As we work to put our shops back together we are going to be under even more pressure to fill positions throughout the organization and the temptation will be to do this faster than may be healthy. Today we are going to talk about the importance of slowing down to make good decisions on who y...

223 : Building a Financially Resilient Business w/ Andrew Carroll 15.06.2020

Oh boy is this a critical episode! Which one of us does not want to have more financial security? Especially these days?  It is not an understatement to say that the future of your cafe hinges on how well you manage your money now and how well you understand money's role in your business.  So many of us are rebuilding from the COVID crisis and in need of guidance on how to create financial resilie...

Higher Degrees of Imperfection 11.06.2020

You won't get it right...at least not right away. This is the nature of our pursuit in coffee and the relationships we have within it. These days we are surrounded by opportunities to engage in ways that can lead to greater depth o of relationship and a better quality of experience in the cafe. The problem is, we are often paralyzed by fear. Fear of failing, fear of saying the wrong thing or doing...

222 : How to have Difficult Conversations about Race and Justice w/ Kwame Christian 09.06.2020

Throughout history the coffee shop has been a catalyst for conversation. The subject of that conversation is as wide and varied as your clientele and your community. There are subjects of conversation that are very niche and only apply to a few people, and then there are subjects that are happening on a large scale and are relevant and impactful to everyone. Race and Justice is one of those subjec...

Encore Episode : 6 Truths about Power 04.06.2020

In this time we need to take a good look at ourselves and how we are using the power we have been given. In the cafe, authority and power is a gift that is meant to be you used for the benefit of others. Yet, just we have seen in recent days, power often corrupts and is used as a weapon against those for whom it was supposed to benefit. What is the purpose of the authority we have been given? How...

221 : Building your People Program w/ HR Consultant, Dana Goodwin 02.06.2020

We are in the people business. Having a great people program is a critical part of being able to thrive as a small business since the degree to which you care for your people, and they feel cared for, directly impacts how they care for the business and its customers. Now, more than ever, we need to lean into creating a people-first strategy for doing business in the future and today we will be lea...

220 : Founder Friday! w/ Sarah Barnett Gill of Mama Mocha's in Auburn , AL 28.05.2020

This Founder Friday is a wild, unique, and refreshingly honest experience. Today we are going to be talking with the one and only  Sarah Barnett Gill, the owner of Mama Mocha's in Auburn, AL. Sarah has been in coffee since 2003 and for the last 7+ years has been operating one of the most unique, authentic, and welcoming coffee shops around. Mama Mocha's is a beacon of diversity, love, and simple h...

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