Chris Deferio

Keys To The Shop : Equipping Coffee Shop Leaders

Arts EN ↓ 1137 episodes

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

Author

Chris Deferio

Category

Arts

Podcast website

www.keystotheshop.com

Latest episode

Jul 9, 2026

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Episodes

343 : Founder Friday! "Curated Edition" | Hospitality + Meeting People Where They Are 29.04.2022

Welcome to this special edition of the Founder Friday series! We have an incredible collection of interviews from some of the world's best coffee shop operators and entrepreneurs. Within each interview are gems of wisdom that help us move ourselves and the industry forward.  In this special edition of Founder Friday I went back into the archives to mine those gems from past guests around a specifi...

Making a Decision Pipeline 28.04.2022

It's one thing to make decisions when you work alone, but quite another thing when you work with others and your decisions have far reaching impact on different employees, leaders, and departments. What e and to do is force change into existing processes without regard for the wake those decisions leave behind.  In today's Shift Break we will be talking about building a decision pipeline that take...

342 : A Conversation w/ 2022 U.S. Barista Champion, Morgan Eckroth! 26.04.2022

Morgan Eckroth is the new U.S. Barista Champion! Part of the point behind competition is setting the stage for conversation around ideas ranging from social issues to the hands on craft of coffee. In both these areas there are far reaching implications for what the industry latches on to and is inspired to continue developing. On such theme is merging high-end experiences with accessibility in min...

RoR #14: How to Roast New Processing Methods w/ Mike Ebert of Fire Dancer Consultants 25.04.2022

As new processing methods become more popular and prominent, roasters must pivot and adjust how they approach them in order to get the best possible result. Processes like honey and pulped natural present unique challenges for even the most veteran roasters. The good news is that there is a growing family of best practices that will help you see success and consistency while embracing the new and...

An Essential Habit for Every Coffee Shop Worker 20.04.2022

It's not uncommon to feel like the day get's away from us and that we are always being taken for a ride by the work. Heck, I can hardly remember entire years of my own career due to not taking on this one essential habit until much, much later. On today's Shift Break we are going to talk about "Bookending" your day and how to use this time in the beginning and end of your work day to show up fully...

341 : How to Think About Success 19.04.2022

How do you think about success and your coffee shop? For many people it boils down to financial metrics only which, in the long run, may not bring the kind of fulfillment the we seek when we first set out to begin in coffee. In fact without some more nuanced goals and metrics for success, even the profitability will and does suffer.  Today I want to talk about four ideas of what I believe success...

Are We Giving our Best to the Least? 14.04.2022

I witnessed a heartbreaking scene unfold while at SCA EXPO in Boston. The situation was a common one in most of our cafes but in this context it really impacted me and inspired this Shift Break.  What are we doing in specialty? Is our talk about accessibility just talk? Are the best expressions of coffee the most exclusive? Lot's of questions rolling around the ol' noggin after this trip and today...

340 : Encore Episode of 10 Reasons to Love the Customer! 12.04.2022

It is the 5 year anniversary of episode #19 titled "10 Reasons to Love the Customer"! Coffee professionals tend to pit themselves against the customer as and us vs them battle. The original episode in 2017 was inspired by a magazine article about what baristas hate about customers. This mentality does not good for anyone and because we easily fall into thinking negatively about the customer, I tho...

Don't Force Vulnerability 07.04.2022

We love the idea of developing a culture of trust. A place where it is safe to open up and be honest without worrying. Vulnerability is the new metric (among others) by which we judge how successful we are as leaders and I am happy that is. But if we are not carful then we risk using vulnerability as a weapon against people. In today's Shift Break we will be chatting about how our desire to have a...

339: What Good Barista Training Produces 05.04.2022

What does you baristas training produce? For many shops barista training is a loose and rushed experience that falls short in equipping staff with what is needed to succeed. It also creates stress in leadership who desperately want to see good results but through poor mindsets toward training, sabotage the chance of seeing them.  In today's episode we will be talking about what goals and outcomes...

Getting Them In By Getting Out! 31.03.2022

How do we get people to come to our shop? This is the question at the root of most of our marketing efforts. So many of us have stories of how customers will tell us, even after years of business, "I never knew you were here!". It's frustrating.  In todays Shift Break we will be chatting about how we have been limiting ourselves with the way we are approaching marketing and the change of mindset a...

RoR #13 : The Norm Roast Protocol w/ Dave Baxter 30.03.2022

How do we test the energy efficiency, emissions, and impact of or roasting machines?. We all want to be responsible with our environmental impact but all we have to go on for data is supplied by marketing from the manufacturer.  Wouldn't it be nice to have a real measure of the performance of a roasting machine? Well that is exactly what today's guest is out to provide.  Today on the Rate of Rise...

338: A Conversation w/ Martell Mason of The Sepia Coffee Project 29.03.2022

In order to have clarity on how to operate effectively in coffee we need to view it thought a global lens. The tapestry of people and cultures that make up our industry are rarely represented and even less often do they benefit from coffee culture. The answer to this problem is something that today's guest calls "The Sepia Coffee Project".  Martell Mason is Co-Founder of the Sepia Coffee Project(S...

337: Founder Friday w/ Diana Martinez of Cafe Calle, Los Angeles 25.03.2022

Diana Martinez is one of those people that I am thrilled to see find success in coffee. She had a dream to open a coffee shop and consistently pursued knowledge and experience right out of the gate by working at a roastery and coffee shop then setting up a table on a sidewalk in her neighborhood to serve good coffee to those who did not have access to it. Today she has a brand new brick and mortar...

Flexibility for Owners and Managers 24.03.2022

Giving up control and taking on a new role can be scary. As a result a lot of owners and managers rely on rigid and controlling way of leading that ends up doing more harm than good. In today's Shift Break we will be talking about the value of flexibility for both owners and managers and how it benefits the new context we find ourselves in when leading and delegating leadership. Recommended episod...

336: Cafe Leadership Masterclass w/ Selina Viguera of Blue Bottle Coffee 22.03.2022

It's not very often you come across someone who has spent decades as a true example of what it is to be an exemplary manager, leader, and professional. When you do find them you better be prepared to absorb their wisdom and let it help guide your own career.  Well, today we are privileged to sit down with some one who has done exactly that. We are talking all about leadership, management, and trai...

In Praise of Long Term Imperfect Employment 17.03.2022

We have talked a lot about your career development on the show and for the most part I would say this show advocates that you find a place that is right for you. There are times though, when we are in what could be considered the right place, but the difficulty prompts us to move on too quickly, leaving opportunity for growth behind.  In todays Shift Break we will be chatting about how long term e...

335: A Better Business Model for Coffee Farmers w/ Thaleon Tremain of Pachamama Coffee 13.03.2022

Most of us would say we represent farmers with our work. Few of can say we literally work for farmers. Increasingly we see the need for business models that don't just give financial reward to farms but that shift the power balance to them. This is where the example and work of Pachamama Coffee shines as an example of what is possible with true farmer ownership. Today we are going to be exploring...

When Patience is not a Virtue 10.03.2022

A them of this show has been to infuse grace and patience into your leadership. For the most part, when we exercise patience and extend grace to baristas in the cafe it is a good thing that brings about positive results. There are times though, when it turns into something detrimental and it is hard to tell where that line is.  Today on Shift Break we are going to explore why patience is not alway...

334: How to Approach Deescalation in the Coffee Shop w/ Melissa Tucker of Mind of Matters Institute 08.03.2022

Working in customer a customer facing environment like a coffee shop means that we get to serve and experience all different types of people in the course fo the day. While so many of our interaction are within the expected range of emotions, there are times where things get pretty tense and situations escalate past where we are comfortable.   What do we do when confronted with these circumstances...

Building your Coffee Shop's Capacity from Simplicity 03.03.2022

Coffee shops are notorious for overcomplicating their menus, concepts, and services. Most shops, if left unchecked in this, will have a significant number of poorly thought through drinks, back stock of unused inventory, and frustrated staff and customers either leaving bad reviews or leaving the business. The answer is not what we can add to our already burdened shops to find success, but what ca...

333: Bridging the Professional and Home Barista Gap w/ Lance Hedrick of Onyx Coffee Lab 28.02.2022

We are living in a time where the average consumer is both spoiled for choice and simultaneously vexed at the sheer number of options available for great coffee and brewing equipment. What used to be a need for more and better green and gear has shifted to a need for how to choose and then use it all to get the best results for you.  At the same time professionals, who represent coffee to the cons...

332: Founder Friday! w/ Iman Kusumaputra & Putri Yulandari of Kopikalyan, Jakarta, Indonesia 25.02.2022

On this Founder Friday we go to Jakarta, Indonesia to explore the story of Kopikalyan! This ground breaking roaster retailer sources,  roasts, and serves exclusively Indonesian Coffees. Innovation, Hospitality, and relationships are what drive this fantastic company and in today's episode we get to talk to Iman and Putri, two of the co-founders about how they took this business from idea, to reali...

How to Talk to Each Other 23.02.2022

Do you have an agreed upon way that you and your staff talk to each other? Poor communication is one of the most cited issues in exit interviews yet we rarely end up doing much to address it specifically. Since we have been focusing on values in action lately today on Shift Break I thought it would be good to discuss how to collectively establish rules of engagement that will help guide how everyo...

331 : The 7 Deadly Sins of my Career 22.02.2022

We all make mistakes. It's part of the learning and growth process for everyone. As you go in your career you will find that there are certain types of mistakes that are worse than others in that they have a greater negative impact on you and those around you.  I have been doing this coffee thing long enough to have amassed a nice list of those types of mistakes and today I want to share that list...

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