Chris Deferio
Keys To The Shop : Equipping Coffee Shop Leaders
A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.
Where to listen?
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Episodes
600: Founder Friday w/ Sammy Piccolo of Prado Cafe | Vancouver, BC 24.04.2026 55:36
The world of specialty coffee today owes a lot of its success to those who helped build movements and create opportunities in earlier years. The times where new and actually meaningful advances in coffee shops, coffee craft, and service. There were many people and businesses that were at the forefront of the 3rd wave coffee movement and we get to talk with one of those people today! On this Found...
SHIFT BREAK: Forget Productivity 23.04.2026 11:24
The hustle of business creates a fear culture where operators worry about their productivity at a near constant rate. We scratch our heads over how to prevent burn-out and talk about work life balance, but what about having a balanced perspective on work? Today on Shift Break we will be talking about how you can shift your view of productivity through clear definitions, willingness to recognize su...
599: How To Raise Your Baseline Coffee Knowledge w/ Dylan Siemens | Head of Coffee Education at Cafe Imports 21.04.2026 38:45
Coffee education is essential for a professional to not just have knowledge needed for their current job, but to add depth, appreciation, motivation, and to prepare them for possible futures in the coffee industry beyond their role today. The next step is to find a place that can supply you with that knowledge in a way that not only delivers facts, but breeds understanding and growth. Today we get...
SHIFT BREAK! How To Keep Your Customers Excited 16.04.2026 13:41
We talk a lot about engaging our customers and spend time, money, and effort to try to capture their attention in a crowded market. With so many things competing for their attention, what can a coffee shop do to keep their customers excited and loyal? Today on Shift Break we will be talking about ways that you can keep your customers excited and engaged without losing sleep or your identity in the...
598: When To Quit 14.04.2026 33:57
Quitting a job is a normal part of any career. Problem is that sometimes we don't know when to quit and hang on too long to ours and even the cafe's detriment. When should you as a staff member quit? What does positive quitting look like? What does recognizing and quitting a bad situation look like? Today on the show we will talk about some of the things to look out for in a coffee shop and in se...
597: John Gordon: Developing Institutional Wisdom, Efficiencies, and True Expertise in Coffee 07.04.2026 57:10
Knowledge about coffee is one thing, but wisdom and true expertise? Well, that is quite another. While knowledge is widely and cheaply available and true wisdom and expertise that makes a business effective is only attained after living and experiencing the realities of the coffee industry over time. The difference is important because it means the difference between effective operations and solu...
SHIFT BREAK! Don't Waste Your Presence 07.04.2026 11:04
Leaders have authority to make decisions, guide, delegate, affirm, coach, and grow the business and those they serve. The presence of a leader is only a benefit when that leader sees their authority as a tool for serving others and embraces a planned approach to using their presnce in the areas of the company that need it the most Today on Shift Break we will be talking about the practical ways yo...
SHIFT BREAK: Making Leadership A Real Process 02.04.2026 12:24
Leadership and management are things we talk a lot about, but what does it take to actually make them a real process in the cafe? Most of what is in a job description is either unreasonable and poorly though through, or it is good but there is no real commitment from owners to see that it takes place. Today on Shift Break we will be talking about how we can we make it more than an aspiration and t...
596: 7 Reasons Why You Have High Turnover 02.04.2026 39:39
Employee turnover in specialty coffee shops is the most talked about and difficult issue deal with, it has been for a long time. There are many causes for high turnover and sadly owners and managers frequently try to lower turnover with methods that are not effective. This is mostly because the cause specific to your shop has not yet been identified. On today's episode we are going to explore seve...
595: Founder Friday | Advocating for Independent coffee shops w/ Peter Dore-Smith of Kaffeine London UK 27.03.2026 54:55
Creating an excellent cafe experience is a work of commitment and dedication to caring for both the staff and the community that you serve. The coffee shop functions as a cornerstone of a healthy social structure in any city and advocating for it needs to sometimes go beyond the operations of the shop itself but extend into action taken to change the civil environment a cafe operates in. Today I...
SHIFT BREAK! Fixing My Face: Why Optics Matter in the Shop 26.03.2026 12:42
I can hold an average weight business card in the furrow of my brow. Kinda proud of that. However in my career my natural resting face has inspired a lot of "interesting" assumptions. Now, to some degree, there is a limit to what I can do, but in my work I want to make sure that what I want to communicate and display is actually clearly seen and felt. Today on Shift Break we will not just discuss...
ROR #40 w/ Chris Johnson of Purefi Coffee Roasters, Spring Texas : Roasting Excellent Coffee With Purpose 25.03.2026 48:02
Roasting and brewing creates opportunity for mentorship and relationships that last longer than the sensory experience of the cup. Seriously pursuing technical excellence is a part of securing this opportunity and today's guest has been on a journey to bring both to the table. On this Rate of Rise we are talking with Purefi Coffee Roasters, Chris Johnson! Chris is the lead roaster and co-founder o...
594: Encore : Don't Get Stuck: Retraining Staff on New Standards 24.03.2026 29:05
It is easy to become stuck in the ways that you first learned to do things. Especially if those ways have brought some degree of success. We take comfort in the familiar to the degree that even if it is not working, we will protect the known dysfunction rather than embracing something new better, but not known. Not to mention the fact that we can tend to reject it because we anticipate the resista...
SHIFT BREAK: Cupping is Overrated 19.03.2026 13:53
I love cupping coffee. It is a great way to assess a coffee and learn how to identify defects, attributes, and nuances that allow you to make decisions about buying coffee and how to maintain consistency in roasting. But the issue we have in a lot of coffee is that cupping, a practice designed for the above scenarios, has been miss used in the front of house customer facing world of retail. Today...
593: Why You Should Not Manage Gen Z 17.03.2026 42:50
The favorite past time of many an owner is to gripe about their younger Gen Z staff. Before them it was millennials. Before them it was Gen X, before them...well, you get the idea. For as long as coffee shops have hired employees, leaders have found it challenging to lead and manage a younger work force and the reason given is that there is just something about "That" generation. Well, I have goo...
SHIFT BREAK! Become Immune to Fear-Based Coffee Marketing 12.03.2026 14:27
"Don't get left behind!" It feels like every post trying to sell you on a product relies on fear in order to make the sale. The idea of marketing to "pain points" as they say in the biz, is not entirely wrong since we do in-fact want to provide solutions for real needs. But where things go a step too far is trying to create problems in order to sell the solution. As a coffee shop, you have an oppo...
592: The Criteria For The World's Best Coffee Shop 10.03.2026 25:51
Ranking the best coffee shops in the world is a task that sounds like a neat idea! That is until you realize the sheer impossibility of such a task not to mention the cognitive dissonance required to pretend like the results of such a ranking are in any way definitive or substantive. The world of coffee shops thrives on professional pursuits related to criteria anchored in locality and the nuance...
591: The Problem w/ Focusing On The Numbers vs The Guest Experience 03.03.2026 20:05
Focusing on numbers above guest experience may actually prevent you from achieving the numbers you need to sustain your business long term. Yet still people insist on creating environments in the shop that turn customers into marks to be worked for the sake to extracting as much out of them each interaction as possible so we can see average tickets rise and celebrate record days. In this case, the...
SHIFT BREAK! Please Don't Be THAT Kind of Content Creator 02.03.2026 8:06
Today we are surrounded by content and it is expected of every customer facing brand to strive to create a brand persona and content to reinforce your values and attract others who share those things. The bi-product of this dearth of content is the underlying sense of anxiety, disconnect, and lack of grounding as it seems the more we produce and consume, the emptier we feel. Today on Shift Break...
590 : Founder Friday! w/ Patti and Jesse Ventura of Lontra Coffee | Los Angeles, California 27.02.2026 56:19
When you build a trust through serving people with sincerity and passion, those same people support and uplift you. In the business of the coffee shop, those kinds of relationships are the life giving force that carries owners through the ups and downs of ownership. Today we get to talk to two of our industry's sweetest people whose cafe is built on this very thing. I am so happy to welcome to th...
SHIFT BREAK! What We Lose When We Don't Listen 26.02.2026 11:11
Feedback is all around us. From the customers, staff, and the business itself, we can only make great decisions for the coffee shop when we practice listening to understand. Trouble is we often avoid listening for fear of what we will hear, or because we falsely think we know what someone thinks or that their opinion cannot be helpful due to who they are or what position they hold. Today on Shift...
589: How Coffee Sets the Stage For Conversation w/ Actor + Director Grant Garry! 24.02.2026 40:31
Coffee is a connector. I think we all have seen this in our personal lives, our social lives, and in the community we help facilitate through our shops. In the fast paced often stessful world of cafes and the vocation of coffee, we need to take some time, and leave some room for appreciating the real impact a simple cup can have on people. On today's episode we will be talking all about the ways...
SHIFT BREAK! Time Management to Beat Overwhelm 19.02.2026 12:51
It's a common belief that there are not enough hours in the day to do the work that we need to get done in order to run a good coffee shop. The truth of the matter is that, more than a lack of time, this feeling is a result of poor time management. In particular, not having appropriately set and strategize priorities. Today on Shift Break, we will be exploring a few ways to think about time manage...
588: Prioritizing the Right Things as Your Cafe Grows 17.02.2026 31:38
As a business grows, the relationships in it shift and and evolve. The double edged sword of success and growth in numbers, is a natural pulling away from paying attention to those relationships. IN the end, unless we fight to stay engaged and prioritize the health of our communication and care fro the people that make the cafe possible, it is only a matter of time before things start to go down h...
SHIFT BREAK! Have We Made Coffee (and ourselves) Miserable? 12.02.2026 14:38
In our pursuit of optimization, analysis, scientific rigor, and financial success, we may find ourselves wondering, "where is the life in all of this?" Could it be that in dissecting every inch of our business, we have inadvertently killed it? Today on Shift Break we will be talking about the need to remain connected to and act from the heart. Why we might feel a collective burn out and misery in...
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