Chris Deferio

Keys To The Shop : Equipping Coffee Shop Leaders

Arts EN ↓ 1137 episodes

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

Author

Chris Deferio

Category

Arts

Podcast website

www.keystotheshop.com

Latest episode

Jul 9, 2026

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Episodes

486: Why You should Fire Your Landlord and Consider Owning Your Building w/ Paul Neal 22.07.2024

One of the most heartbreaking things I see is when an established cafe is forced to upend everything due to changes to the cost or use of a space that they do not own. All the dreams, emotions, investment in the space itself, and developing a customer bases habits around that location are all up in the air. While renting may always be a great first step for most owners with limited resource, it ma...

SHIFT BREAK: Don't Manage by Crisis 17.07.2024

Managing in a cafe is one of the ultimate forms of leadership. Part of leading as a manager is planning for, responding to, or avoiding altogether, problems with people, operations, and quality. But instead of spending our best energies in prevention of problems, we tend to manage reactively when problems turn into a crisis. It's a vicious cycle.  On today's Shift Break we will be talking about wh...

485: Your Shop vs The Industry - How to Free Yourself From Dependency 15.07.2024

The Industry. What does that even mean? Owners and professionals use this term as though it has specific power to give clarity or meaning to the work they do, when in fact it is merely the most readily observable manifestation of millions of individual decisions across the supply chain, all made worse when based on a fixation on that reflection.  For many operators there is an assumption that thei...

SHIFT BREAK: Three BIG Hiring Mistakes (and how to avoid them) 11.07.2024

Hiring is probably the most important decision you make in your coffee shop. As important as it is to choose the right people, we often are at the mercy of bad habits or are missing key practices we need to make that decisions and end up making too many mistakes that drain you, the business, and the your team of energy.  On today's Shift Break we will be discussing three BIG hiring mistakes that I...

484: Demystifying Mentorship w/ Dr. Ruth Gotian, Author of "The Financial Times guide to Mentorship"" 08.07.2024

In the the coffee industry, we all need help and we can all give help. In order to truly advance our own careers and those of others we want find success we need plan for and practice mentorship. The trouble is that the need we have for help also creates a lot of insecurities and the idea of mentorship can sound rather unapproachable or inaccessible. The good news is that it does not have to be th...

SHIFT BREAK: Hiring based on Staff Preference vs Business Needs 04.07.2024

Making decisions about who to hire or even who might need to be let go are some of the hardest but most important decisions to make in a coffee shop. So hard in fact that we can often fall into avoiding the decision by deferring to our existing staff for their opinion on who is or is not a good fit. While involving key staff in these decisions is generally good, putting too much emphasis or all th...

483: Encore: 6 Essential Qualities of Coffee Shop Leaders 02.07.2024

Leadership in the coffee shop can either be the glue that holds it together and nurtures its growth, or it is the force that tears it apart and depletes it of vitality. In order to make sure it is the former we need to make certain that we, and those placed in leadership possess key traits and qualities that create a people-first culture.  Today we are re-airing a vitally important episode highlig...

482: Founder Friday! w/ Rahul Reddy of Subko Coffee Mumbai, India 27.06.2024

At the head of some of the most exciting brands in India's rapidly expanding specialty coffee scene is Subko. More than coffee, Subko has created a platform to show case the flavors, culture, and design of India through multiple disciplines. At it's heart is sourcing, roasting, and serving the best coffee the subcontinent has to offer and Mumbai is just the beginning. Today we get to hear the stor...

SHIFT BREAK: The Best Marketing Strategy 27.06.2024

We only have so much energy, time, and money to give to marketing our coffee shops. There is a lot of stress related to having the right strategy for getting people to become aware of you cafe and then visit and keep visiting. To make matters more worse, the consumer must wade through a sea of competitors who are applying similar social media and advertising strategies. So what do you invest into...

481 : Exploring Sensory Analysis Using "The Coffee Rose"/ Ian Fretheim, Director of Sensory Analysis at Cafe Imports 24.06.2024

Tasting coffee is arguably one of the most important, yet subjective practices we engage in as coffee professionals. As our guest today will articulate, tasting and evaluating a coffee's Characteristics is done as a means of communicating to others. In order for us to communicate we need a common language and we need to contextualize as we go. That is where "The Coffee Rose" comes into play. Today...

SHIFT BREAK: Stop Talking, and Start Doing 20.06.2024

It is easy to talk about the things we want to improve, fix,  and institute in the cafe. Trouble is that in all the talking of doing the how we need this or that, we tend to leave it there and wait until an opportune or ideal time comes along, rather than simply taking 1 small decisive step toward what we need. Today on Shift Break we talk about why we need to default to taking action more vs simp...

480: Focus on What Your Customers Love 16.06.2024

Your customers count on you to create a wonderful cafe experience everyday. That is the implied or explicit promise of our marketing and what most of us aspire to deliver. The way we get there is by paying close attention to what our customers love and fortifying those element of the business through focused resourcing and training and improving as we go. What are some of the most important areas...

SHIFT BREAK: Respecting Your Barista's Professional Boundaries 12.06.2024

In the cafe, it is easy to lapse into assuming that people who work for you, should also be available and responsive at all times even when off the clock. The lack of quick response from staff when off the clock to calls, emails, slack messages etc is often considered some sign that the employee is not right for the organization and can have a negative impact on how that employee is perceived and...

SHIFT BREAK: Why You Need Exit Interviews 05.06.2024

Try as we might, the reality is that eventually even the best staff will leave our shops for another job or career. How they leave is largely up to us as leaders. Some will exit on bad terms for reasons related to bad management or their own personal behaviors that are an ill fit. Others will have been wonderful team members and right fit for the role, but need to move on. In all cases there is mu...

479: Automation and the Future of Coffee Shops w/ Andre Eiermann, Eversys 02.06.2024

The world of coffee and coffee shops is changing rapidly. The variations of business models that serve innumerable contexts globally require intentionality in how we pursue innovation and how we stay aware of the flavors and expressions that define the specialty coffee world. Today we are joined by a perpetual champion of coffee experiences and resident industry optimist, Andre Eiermann! Andre's c...

478: Building Efficiencies Into Your Roastery w/ Scott Stouffer of Probat Coffee 01.06.2024

Setting up and optimizing your roastery for compliance, efficiency, and sustainable quality output is not just something to be done once in the beginning. The disciplined pursuit of building and refinement should be the primary focus of operators in order to best serve the business and all the people that rely on it.  Looking out at all the areas of the roasting space, it can be overwhelming to be...

SHIFT BREAK: When Numbers Lie 30.05.2024

Numbers tell a story, but not the whole story. Though the number of times someone purchases an item on your menu may indeed mean that they prefer it to other options, what data cannot tell us is whether or not customers who generate those numbers are truly enjoying what they receive or are they quietly tolerating it. Today on Shift Break we will be talking about the need for cafes to fill in the d...

477: Inspiring the next generation of Coffee Farmer w/ Yolima Taborda Rojas of Paisa Coffee, Colombia 27.05.2024

Two of the most important things that help coffee farmers are market access, and being able to invigorate the younger generation to work in and advocate for coffee farming.  While at the SCA Expo in Chicago this year I tasted some amazing coffees from Colombia that were presented by today's guest who has taken one the challenge to represent her family's farm and many other small farmers in Colombi...

476: Founder Friday! The Story of Story Coffee w/ Don Niemyer of Story Coffee Co. 24.05.2024

Each one of our shops tell many stories. The story of our own arrival as owners, the story of the coffee and the efforts it has taken to get to a finished product, the story of our community and customers and the parts they play in shaping their world and shop itself. A coffee shop is at once a reflection of the people and a light that guides us to the future. Today we are going to hear the story...

SHIFT BREAK: Owners, It's OK to Make Mistakes 20.05.2024

Coffee shop owners, do you ever feel as though the entire world is on your shoulders and that one mistake will send the whole business crashing down? The pressures and expectations that cafe operators face drive many to pursue unrealistic standards for themselves and others, which tends to multiply mistakes vs the intended avoidance of them.  Today on Shift Break we will be talking about why it is...

475: Essential Tools for Cafe Management 20.05.2024

Being a manager in a coffee shop may be one of the most difficult jobs in the cafe. Not only do you bear the responsibility  of the daily operations, you also have the expectations from the owners as well as your barista team. Most managers are barely making is through. Much of the stress experienced can be avoided when we equip managers with tools to help them succeed in their roles, allowing the...

SHIFT BREAK: How to Assess a Barista's Performance 14.05.2024

One of the most critical parts of leadership in a cafe is how you invest in developing those you lead. Depending on how it is done, evaluating and assessing performance can either inspire and encourage, or it can deflate and discourage.  Today on Shift Break we will be talking about how to think about and conduct assessments through a values framework that recognizes both the technical and relatio...

474 : On Roasting and Representation w/ 2024 U.S. Roasting Champion, Eduardo Choza | Mayorga Coffee 08.05.2024

Learning to roast and hone one's skill in the craft is a difficult task. Add to that the pursuit of competition and leading an entire department of a to U.S. coffee business and you have yourself one very talented coffee professional.  Today I am thrilled to interview the new U.S. Roasting Champion, Eduardo Choza! Eduardo is the Director of Coffee at Mayorga Coffee. He oversees the operations of E...

SHIFT BREAK: Feedback is Not a Lecture 08.05.2024

Too many times we confuse giving feedback with lecturing our staff which easily shuts down the person we were intending to communicate with. Feedback is critical to your culture but, As past guest and friend of the show,Tom Henschel has said, "Feedback is not a lecture, it is a conversation.  Today on Shift Break we will be breaking down this statement, what it means, and how to apply it in your c...

473: A Master Class in Wholesale Coffee w/ Honor Forte of Olympia Coffee Roasters 06.05.2024

Developing the wholesale arm of your coffee roasting company boils down to the  value can you offer your potential customers.  Beyond the coffee itself, your wholesale customer needs assistance in their own coffee journey and your company, specifically the reps, need to be able to be equipped to deliver that help. At the heart of what makes a wholesale program successful is relationships. Todays g...

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