Keep What You Earn

Today, Shannon shares her valuable strategies for overcoming periods of feeling stuck or unmotivated in the entrepreneurial journey. Drawing from her six years of experience, Shannon offers practical advice on reassessing calendars, prioritizing time, and creating efficient workflows to help business owners reignite their passion and drive. Whether you're a seasoned entrepreneur or just starting o...

In today's episode, Shannon dives deep into the dynamics of managing a business partnership. Drawing from extensive experience, Shannon discusses the critical aspects of forming and maintaining a successful partnership—from the importance of identifying the strengths and weaknesses of each partner to setting clear expectations and crafting a solid partnership agreement. Shannon highlights that, mu...

In today's episode, Shannon dives deep into the concept of crafting a profit plan that truly drives your business forward. We're going beyond the old-school notion of restrictive budgeting and embracing a strategy that aligns your spending with your business goals. Inspired by Mike Michalowicz's Profit First methodology, Shannon will break down how you can allocate your finances into key buckets—l...

Today, Shannon Weinstein chats with Savannah Chaffin, an enrolled agent and expat tax expert in Vienna, Austria. Savannah shares her experiences navigating the complex world of international taxation, from lifestyle changes and cost of living to the intricate tax obligations US citizens face abroad.   Key topics include the importance of thorough research, consulting financial planners, understand...

Today, Shannon explores the story of a highly successful client who considered abandoning her lucrative marketing agency simply because it no longer excited her. Shannon discusses the importance of staying committed to a profitable business, even when it feels mundane, and why this approach often proves to be the smartest long-term strategy.   Listeners will gain valuable insights on how to mainta...

In today's episode, Shannon dives into a topic inspired by recent client experiences: the two ways you earn money in a business. She explores the complexities of partnerships, how to manage profits and salaries, and the critical importance of having clear agreements. Whether you're a solo entrepreneur or navigating the murky waters of a multi-owner business, Shannon offers invaluable insights to h...

Today, Shannon dives into a topic that might seem counterintuitive but could be a game-changer for any business – unscaling. In this episode, Shannon shares a cautionary tale from her own business journey this year, where she set out with the intention to simplify, only to find the real magic in unscaling. She explores why scaling too soon can be detrimental, how eliminating unnecessary barriers c...

As tax season approaches, the urgency surrounding questions about deductible expenses intensifies. Shannon explores the fundamentals of deductions, dispels common misconceptions, and provides valuable insights on how to maximize tax savings. The episode also highlights an upcoming free tax deduction guide that lists over 150 potential deductions for businesses. While the information shared serves...

In this episode, Shannon welcomes guest Lynn Smith to discuss why embracing failure is essential for business success. They delve into common entrepreneurial fears such as failure and imposter syndrome, introducing the "brain bully" concept—an internal voice that undermines confidence. Lynn shares personal strategies for overcoming these fears and managing public scrutiny, including coping with ca...

Today's episode features a dynamic conversation with Lynn Smith, a transformative media and confidence coach, and former news anchor with over 15 years of experience at NBC News, MSNBC, and CNN Headline News.   Shannon dives deep into the art of communication, the challenges many entrepreneurs face in conveying their value, and the power of authenticity and confidence. Lynn shares her personal jou...

Today, Shannon dives deep into the ever-challenging task of aligning employee expectations with those of the business owner. Shannon shares her personal journey of going from a corporate hiring manager to managing a dynamic team of her own, outlining the surprising complexities of hiring and onboarding in a small business. She discusses the importance of clearly communicating your vision, core val...

Today, Shannon tackles the topic of tax savings and strategies for entrepreneurs. In this episode, she challenges common perceptions and discusses why not all tax-saving tactics are worth the time and effort. Shannon explores the importance of proactive tax planning to avoid surprises, evaluates popular tax strategies like hiring your kids, and emphasizes the value of focusing on revenue growth ov...

Today, Shannon discusses her three most expensive business mistakes. Shannon candidly shares her experiences with hiring and overpaying the wrong people, making hasty decisions, and neglecting constant sales efforts. Tune in for valuable insights and practical tips on avoiding these common pitfalls in your own business journey. Whether you're new to entrepreneurship or a seasoned pro, this episode...

In this episode, Shannon delves into the new Beneficial Ownership Information (BOI) reporting requirements, which are essential for nearly all small business owners in the United States.   Shannon is joined by Frank Tumminello, co-founder and CEO of fileforms.com, a leading expert on navigating regulatory requirements. Together, they will break down the critical aspects of BOI reports—from the pra...

In today's enlightening discussion, Shannon dives into the crucial topic of cash management and why securing financing before you actually need it can be a game-changer for your business. Drawing from her extensive experience as a CPA and insights from the financial industry, Shannon explains the benefits of establishing a credit history, even for businesses that have thrived without debt. She dis...

In this episode, Shannon explores how living in Costa Rica for the past four years has profoundly impacted her mindset and approach to both business and life. From shifting away from a hustle-centric mentality to embracing patience and a sense of community, the lessons Shannon has learned have reshaped her perspective. She shares key takeaways from her experiences, discusses the cultural differenc...

In this installment, Shannon delves into the fascinating business acumen of global music sensation Taylor Swift. Shannon offers a unique perspective on Taylor Swift's career, exploring how her strategic moves can provide invaluable lessons for entrepreneurs. From playing the long game and handling criticism to evolving her brand and focusing on core strengths, Shannon uncovers key takeaways that c...

In this episode, Shannon delves into the often overwhelming world of tax strategy and its true impact on business finances. If you've ever questioned whether you need a tax strategist or simply want to avoid surprise tax bills, this episode is tailor-made for you. Shannon will debunk common myths, highlight the importance of proactive communication with tax professionals, and stress why understand...

Today's episode features storytelling expert Mike Ganino, who reveals the secrets to captivating your audience through vivid, relatable narratives. We'll explore the power of non-judgmental messaging, the difference between autobiography and memoir, and how creating impactful scenes can make your communication memorable.   Discover why personal stories are more effective than credentials, how to c...

In today's episode, we have a dynamic conversation with Mike Ganino, an exceptional speaker coach who specializes in helping people harness the power of storytelling and public speaking. Forget everything you thought you knew about public speaking—Mike challenges traditional advice and offers new insights into how you can truly connect with your audience. From memorable tips on enhancing your Inst...

Today, we are sharing a portion of Shannon's interview on Lori Harder's podcast "Earn Your Happy." In this episode, Shannon and Lori tackle some of the most common myths about financial management for business owners, including the misconception that you only need a tax professional once a year. Shannon sheds light on the significant value a fractional CFO can bring to your business, regardless of...

In this episode, Shannon delves into three key strategies for becoming a better customer to small businesses, inspired by her recent experiences in Costa Rica. Through real-world examples and heartwarming stories from her community, Shannon highlights how to support local businesses during their slow seasons. Whether listeners are small business owners or dedicated patrons, these tips aim to foste...

In today's episode, Shannon delves into an essential but often overlooked topic: the difference between productivity and profitability. Drawing from personal experience and client stories, Shannon explains why simply working more hours doesn't necessarily translate to higher earnings. She shares actionable advice on prioritizing tasks that generate profit and avoiding common pitfalls like "procras...

Today Shannon is joined by special guest John Ray, author of "The Generosity Mindset." In this continuation from the previous episode, they explore the crucial concept of serving to sell. John Ray shares his strategies for articulating value, building confidence in services, and approaching clients with a heart of generosity. He provides insights on differentiating oneself in a crowded market by p...

In today's episode, Shannon delves into the complexities of pricing strategies with John Ray, a seasoned consultant and business coach. John specializes in helping service professionals such as consultants, attorneys, and coaches overcome their biggest challenges: pricing and business development. As the bestselling author of "The Generosity Mindset," he shares invaluable insights on identifying p...