Shannon Weinstein

Keep What You Earn

Business EN ↓ 857 episodes

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do...

Author

Shannon Weinstein

Category

Business

Podcast website

www.keepwhatyouearn.com

Latest episode

Jul 7, 2026

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Episodes

Coaching Kids and Families Around Money with Andrew Hovelson 17.02.2022

This week we are talking to one of my friends. A father, husband, entrepreneur, artist, and actor, Andrew Hovelson. Andrew currently runs Southwestern Students Edge, a leader in habit based life coaching for teens and young adults, where they continue to strive to be the number one growth and development company for young people in the world. Andrew helps Generation Z develop skills and ways of th...

I Didn't Do Any Books Last Year - Now What? - with Katie White 10.02.2022

Today I'm so excited to have Katie White on the podcast. Katie is the owner of Cents and Balance Bookkeeping Services. She is a bookkeeper and an enrolled agent who has a passion for relieving small business owners of the stress and overwhelm often felt when they start looking at their numbers. Katie is also the founder of Balance Your Books, which is a group membership program for business owners...

How to Never Run Out of Money with Christine O'Reilly 03.02.2022

This week we're welcoming Christine O'Reilly to the podcast. Christine runs a virtual CFO bookkeeping and accounting practice, much like myself. After spending ten-plus years in the private and public accounting world, she decided to bring her skills to entrepreneurs and businesses. What started as having a love of numbers, turned into helping CEOs take control of their business numbers and make d...

Empowering Female Entrepreneurs and Building an Online Personal Brand with Genecia Alluora 27.01.2022

This week I am so excited to introduce you to our special guest, Genecia Alluora. Genecia is the founder of Soul Rich Woman, which is the number one female entrepreneur network in South East Asia, connecting more than 200,000 women across the region in the Soul F Membership Program. For the past 17 years, Genecia has been coaching celebrities, CEOs, and politicians to be seen as leaders on stage....

Busting Bookkeeping Myths with Christina Fatum 20.01.2022

I am so excited to welcome to the podcast my bookkeeper, Christina Fatum. She has over thirty years in the industry as a bookkeeper. She tells a little bit of that story today of how she got started with bookkeeping and why she has a passion for it. Why I love working with her, is that she and I have a very similar sentiment around new business owners, serving business owners, and making an impact...

The 411 on 1099s 13.01.2022

This episode is for any business owner, freelancer, and anyone who hires a freelancer or service provider. Basically, this is for everybody if you own some type of business. It is really important to understand your responsibilities when it comes to these 1099s because it can add up to massive penalties, and it can also affect other business owners. I'll explain why and everything else in this epi...

What Rachel Richards Learned & Applied to Retire at 27 06.01.2022

This week we're going to be talking with Rachel Richards. Not only does Rachel talk about how she was able to accomplish so much financially at such a young age, but she also talks about some of the struggles and obstacles in her way of making that happen. Which I know all of us can relate to as entrepreneurs.     Here's a little bit about Rachel if you don't already know her... At the age of 27,...

Do This When You Wake Up January 1 30.12.2021

As we're nearing the end of 2021 and we're heading into 2022 not only do I wanna share as many tax tips as I can on how to minimize your tax bill for 2021. I also don't want to lose sight of the fact that 2022 is set up for success if you do a few of these key things to set yourself up for a great 2022 when it comes to tax savings. So let's talk about what seeds we can plant on January 1st that wi...

Hiring the Right Pro for Your Business with Serena Shoup 23.12.2021

This week on the podcast we're welcoming Serena Shoup. Serena is a CPA running a virtual bookkeeping business called Of Course Bookkeeping, focusing on accounting and strategy for course creators and online experts. What I love about Serena is that she is super niche in the course creator space. She also mentors other bookkeepers and accountants in her brand The Ambitious Bookkeeper. She has a ver...

How to Deduct Your Holiday Celebrations 16.12.2021

So today we're going to talk about how you can deduct your holiday party. Believe it or not, it's easier than you'd think. However, there are some rules to keep in mind to do this the right way.   >>> Text me!: https://my.community.com/shannonweinsteincpa >>> Fitnancial Solutions Accounting Suite: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.insta...

How to Master Sales Strategy and Skills with Jillian Murphy 09.12.2021

Is sales something you look forward to? Is it something that you struggle with? Is it something that you're trying to master and feel like you're doing your best to execute on but still feel like it's not quite there, or you're just not naturally built for sales? Well, this is a great episode for you! We are going to be talking with sales coach and mentor Jillian Murphy. She is an expert on the ar...

Four Metrics You Need to Measure the Financial Health of Your Business 02.12.2021

How do you measure the financial health of your business? Most business owners, especially when they're first starting out, tend to look at just the cash balance. You might check your bank account balance and think "Hey, I've got more than I thought I did" or "Oh boy, I didn't know I had that little left in my bank account". Using a bank account balance to measure the financial health of a busines...

Are You Ready for a CFO? with Caitlynn Eldridge 25.11.2021

This week we are going to be talking with Caitlynn Eldridge. I'm really excited to introduce Caitlynn to you. She is a fellow CPA, CEO, and she's working with many female small business owners online. You'll notice that she and I have a very similar background and we definitely have a similar ethos when it comes to our love for accounting and taxes but also our love for helping small business owne...

Do These Three Things Before Year-end 18.11.2021

Have you ever heard someone say that successful people and leaders make it a habit to make their bed first thing in the morning? They say that this one small habit creates momentum and starts your day out on the right foot. I like to apply this similar logic when it comes to your business. There are micro-actions and habits that you can take that will help move the needle for your business in a bi...

Don't Let Your Contractors Cook You Breakfast 11.11.2021

Today, we're going to talk all about relationships... and YES, this is still the Keep What You Earn podcast. I'm talking about relationships in your business between you and the folks that work for you. We're going to discuss the differences between employees and contractors and how the IRS classifies them. Remember that there are several Federal and State labor laws that need to be followed based...

The Truth About LLCs with Eric Masson 04.11.2021

Today's episode is all about the legal side of entrepreneurship. I am so excited to welcome my friend Eric Masson. Eric is a seasoned attorney with a vast amount of experience helping small businesses and entrepreneurs establish and maintain their businesses by mitigating those inherent legal risks that we face every single day. Eric is also an instructor in Fitnancial Foundations. We dive into a...

Building Wealth with Multiple Income Streams with Jannese Torres-Rodriguez 28.10.2021

Today on the podcast we welcome on Jannese Torres-Rodriguez. She is a personal finance expert, host of Yo Quiero Dinero podcast, and multi-business owner. Jannese's claim to fame is that she's had over 10 different side hustle businesses that brought in over $100,000 annually, which allowed her to pay off debts and start building generational wealth. We will deep dive into her journey through gett...

How to Deduct Your Next Vacation 21.10.2021

In today's episode, we are going to talk all about how to deduct your vacation. This is one of the most common questions I get asked... How do I navigate deducting this? Should I be deducting this? Is this allowed? It's definitely a more gray area for my entrepreneur clients. But I'm here to tell you that you have the capability to deduct a lot more than you think you do. You're going to learn all...

Build a Machine that Makes You Money with Jess Glazer 14.10.2021

Today on the podcast, we are welcoming on, in my opinion, one of the most special guests I could possibly have, the unofficial Godmother of Fitnancial Solutions, Jess Glazer. Jess is my former business coach, business mentor, friend, and colleague and I am so excited to have her on the podcast today! We will dig deep into her background in business coaching and also touch on everything from creati...

What You Need to Know if You Extended Your Tax Return 07.10.2021

Today we are going to talk all about extensions. And no... I'm not talking about the things in your hair that make it look longer. I'm talking about your tax returns. I wanted to take this quick episode to explain what exactly it means to file an extension. What are your responsibilities? How does it actually work? I've got the answers for you. >>> Text me!: https://my.community.com/shannonweinste...

How to Bulletproof your Bookkeeping with Misa Ledguies 30.09.2021

Today we welcome on our first guest on the Keep What You Earn Podcast, a friend of Fitnancial Solutions, and owner of Perfectly Kept Books, a bookkeeping service exclusively for female owned businesses, Misa Ledguies. Today we will deep dive into the importance of having accurate and detailed books as the foundation of your business. Misa will detail each of her top tips to officially bulletproof...

The Law of Income - Unlocking a Millionaire Mindset 23.09.2021

In my opinion, reading books is critical to gaining a proper mindset in business. I also feel that it is important to reread certain books at different stages of your business because you will learn new things each time as in general, we apply what we are learning to what we are going through at that moment. The book that I want to discuss today is "Secrets of the Millionaire Mind". There is a quo...

Ditch PayPal and Venmo in Your Business 16.09.2021

I kind of have a reputation on social media for being totally against doing business through PayPal and Venmo! Every time I post about this, it's a polarizing topic. And listen, I am not here to judge! I simply want to use this episode to share with you the reasons I choose to use other forms of payment processors. Tune in to hear the top 3 reasons why you should ditch PayPal and Venmo (PS, reason...

Limiting Beliefs that are Costing You Thousands 09.09.2021

Sometimes as entrepreneurs, we convince ourselves that cutting certain corners is going to save us money. We may not necessarily think of it as cutting corners but we definitely come up with little strategies along the way that are considered "short cuts". What I'm talking about are the well-intentioned attempts to save money in the short term, by doing something that deviates from normal behavior...

Do I Need to Pay Taxes Quarterly? 02.09.2021

If you just got started in entrepreneurship or you haven't been through a complete year in business yet, this episode may save you thousands of $$$ in avoiding one of the biggest financial faux pas for new businesses....Not paying your quarterly estimated taxes. Sooo many entrepreneurs make this mistake. Don't judge yourself if you've made this mistake before, we've all been there. But it is 100%...

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