Shannon Weinstein

Keep What You Earn

Business EN ↓ 857 episodes

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do...

Author

Shannon Weinstein

Category

Business

Podcast website

www.keepwhatyouearn.com

Latest episode

Jul 7, 2026

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Episodes

How to Allocate Your Spending 23.09.2022

How do I prioritize my spending? How do I know where to allocate my money? What should I be doing first? I get these questions all the time, and many folks just want to be told what to do, but it doesn't work that way. The way you allocate your spending always has to anchor back to your goals and be in line with how you are prioritizing your desired outcomes. What I can do is share my opinion on p...

Standing Out on Social with Kristina Bartold 22.09.2022

Change is always uncomfortable, but it can lead us to revisit our strategy and stay nimble so we can pivot when we need to. One thing I've noticed with online entrepreneurs lately is they have a heavy focus on Instagram and showing up on social media in a certain way. There's a lot of pressure to use certain tactics, tools, and tricks to attempt to shortcut the process. I wanted to bring someone o...

Questions to Ask an Accountant Before You Hire Them 21.09.2022

As a business owner, you have the choice to be intentional about who you let into your business inner circle. And when you are hiring someone who will be really involved in your business, like an accountant, you want to find someone with good rapport who you can connect with and trust. This is important because if you don't have that connection and trust, it can impair your relationship with that...

Simplifying Taxes for Content Creators with Duke Alexander Moore 20.09.2022

We all know the subject of taxes is not always the most fun or positive thing to talk about. It can be challenging to absorb tax-related content when it feels like a lecture which is why I love that there are now more content creators who are infusing more creativity and humor into the education around taxes. I am excited to welcome one of those creators onto the show.   Duke Alexander Moore is an...

From Investing Time to Investing Money 19.09.2022

As I was building my business, it was all about investing time, but eventually, I got to the point where I just couldn't do it anymore. I realized that as entrepreneurs, to continue growing and reach the next level, we have to make the shift from investing our time to make money to investing our money to make time. If you are in growth mode, I want to encourage you to look at where you are in this...

How to Charge a Premium Price 16.09.2022

If you are not charging a premium price and you want to, what's stopping you? If you have a self-imposed price limit, confidence is usually all you need to start charging what you really want to charge. In this episode, I'm going to explain what I mean by this and discuss what it could look like for you to charge a premium price.   * Questions about this episode? Text me!: https://my.community.com...

Hiring Employees vs. Contractors with Jackie Koch 15.09.2022

When you hire someone, it's like your business goes through a growth spurt. You take on a lot more responsibility in a very short amount of time, which can be overwhelming. That's why I've asked Jackie Koch to come back and discuss the differences between employees and contractors, how to properly classify the people you are hiring, and what you need to know about each designation as you navigate...

Do I Need Multiple Accountants? 14.09.2022

The thought of hiring an accountant can be intimidating, but I think it's underappreciated what they can do for you in the early stages of your business. You might think that hiring an accountant is expensive, too big of a commitment, or something you only have to do once you've made a certain amount of money, but none of this is true. To help with these misconceptions, I'm going to breakdown what...

Stretching Yourself and Owning Your Strengths with Kacia Ghetmiri 13.09.2022

In part one with Kacia Ghetmiri, we discussed how Kacia was able to build her podcast organically and shared insight into how to monetize a podcast. Kacia is back for part two. We unpack where she is right now in her journey of stretching herself in business. Kacia shares valuable advice on how to get through tough times in business and get out of the mindset of making excuses. This episode will h...

How to Measure and Maximize Cash Flow 12.09.2022

Profitability is a good indicator of the sustainability of your business when it comes to generating its own cash. But one thing that often gets overlooked and I think is one of the most important factors in a business's ability to sustain and continue over a long period of time is cash flow. I'm going to unpack this term and explain what cash flow is, how to measure it, and how to maximize it.  ...

Growing and Monetizing a Podcast with Kacia Ghetmiri 09.09.2022

One of the best ways to get in touch with your audience and market your brand is to start a podcast. But there are so many important elements that are required to start and grow a successful podcast. I'm excited to share a guest with you who started her podcast in 2018 and has already crossed over 6 million downloads.   Kacia Ghetmiri is the host of the EmpowerHER podcast. Her goal is to help ambi...

How to Handle Bad Clients Who Pay Good Money 08.09.2022

We have all experienced working with people who cause us to experience excess stress. This is often considered normal in corporate America. But as business owners, we get to choose who we want to work with. So if you have a client who is draining you or you struggle to show up for them with enthusiasm and excitement, you shouldn't ignore this. I'm going to give you some pieces of advice that have...

How to Monetize a Blog with Jannese Torres 07.09.2022

I think most of us associate blogs with dumping out our emotions and journaling on a website, but it's so much more than that. Blogging can be a really lucrative source of income if you know how to do it artfully. That is why I have brought Jannese Torres back on the show. Jannese started her business through a food blog and has experienced immense growth through learning to use her blog effective...

How Am I Taxed? Part 3 - Multi-Member LLCs and Partnerships 06.09.2022

We're ending our three-part series on how you are taxed as a business owner with a discussion about multi-member LLCs and partnerships. Many people don't realize that having a multi-member LLC or partnership complicates things quite a bit when it comes to how you are taxed. I am going to walk you through the implications so you know what to consider before deciding to form one of these entities.  ...

How Am I Taxed? Part 2 - S Corps and C Corps 05.09.2022

This is part two of a three-part series on how you are taxed as a business owner. I'm going to cover S Corps and C Corps in this episode. These two entities are very different, but I am combining them in order to show the contrast between them and help you understand the differences.   * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode...

How Am I Taxed? Part 1 - Sole Proprietors and Single-Member LLCs 02.09.2022

Over the next three episodes, I'm going to answer the question I get asked most frequently, which is "how am I taxed as a business owner?" There could be nuances to the way your particular business is set up that causes some slight variations, but I am going to break this down based on entity type and provide a general explanation, starting with sole proprietor or single-member LLCs.   * Questions...

Defining Your Own Freedom and Success with Dulce Toscano 01.09.2022

Dulce Toscano is a Latina CEO, Online Business Coach, Speaker, and Full-Time World Traveler. Dulce helps freedom seekers pivot their hustle and ideas into online businesses to pursue the lifestyle of their dreams through her signature program, Pivoting Digital®. This includes freedom of time, location, choice, and financial freedom from income caps. Her freedom just happens to be travel. Dulce wan...

How to Manage Costs 31.08.2022

Last week we took a deep dive into how to maximize your income. Now we're going to look into costs. There are some aspects of costs that are out of your control, such as those resulting from supply chain issues or inflation. But there are always costs that you can control and tweaks you can make to minimize your costs or ensure that they are aligned with your goals. I'm going to discuss the things...

Protecting Your Business Legally with Andrea Sager - Part 2 (Trademarks) 30.08.2022

Andrea Sager is back for part two of a two-part series on protecting your business legally. We're covering another fundamental concept that you need to know as a business owner to protect yourself and your business, trademarks. Andrea explains everything you need to know related to trademarks, including when to get one, how to get one, and how to use them.   * Find Andrea on IG @andreasagerlaw * C...

Protecting Your Business Legally with Andrea Sager - Part 1 (Contracts) 29.08.2022

My friend Andrea Sager is a small business attorney who worked for a big law firm but decided she would rather serve and invest in small business owners than do what she was being asked to do at the big law firm. So she opened the Sager Law Firm in 2018, where she offers legal subscriptions to business owners, a service that provides all-access representation to her clients. Andrea has become the...

How to Maximize Income 26.08.2022

If you're not yet looking for a CFO but you want to know what we do and what value we bring, I have an example to run through with you. One aspect of a CFO's responsibility is to take a deep dive into your income to help you maximize it. I am going to walk you through what that process generally looks like and provide some tips you can implement on your own.   * Questions about this episode? Text...

Taking Down the IRS Call Center Scam with Kristofor Healey 25.08.2022

Kristofor Healey is an author, podcaster, public speaker, and coach who recently released his first book, Indispensable: A Tactical Plan for the Modern Man. Kris is the owner of several businesses in the personal development, consulting, and leadership space. He is also the host of The Indispensable Man podcast, where he shares tactics, tools, and tips to help men win the day and live their lives...

The Biggest Challenges I See at Each Level of Business 24.08.2022

No matter where you are in your business journey, there's always something that will challenge you. And anytime you take action to uplevel your business, you're signing up for new challenges. If you are a strong business owner with an entrepreneurial mindset, then your brain will naturally seek out growth and the challenges that come with it. The best thing to do is accept that the challenges will...

Take Your Online Course from Good to Great with Jasmine Jonte 23.08.2022

One of the biggest trends right now in the digital entrepreneurship environment is the push toward online education and knowledge sharing. So I'm really excited to share the perspective of someone I've been working with to build an online course.   Jasmine Jonte helps experts create world-class programs with her Done-For-You Course Creation agency. They take care of everything - from the big pictu...

How to Deduct Your Vehicle (Part 2): Business Vehicles and Depreciation 22.08.2022

In the last episode, we covered how to deduct your personal vehicle if you're using it for business. So if you have a vehicle under your personal name and you're using it once in a while for business, we gave you a couple of ways to deduct that. Now we're moving into deducting a dedicated business vehicle, meaning it is used more than 50% for business. In this case, you are going to want to consid...

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