Shannon Weinstein
Keep What You Earn
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do...
Author
Shannon Weinstein
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
Do This if You Want to Start Scaling 26.08.2021 13:41
If you ask any entrepreneur if they want to scale their business, of course, you're going to hear a resounding YES. There's a lot of talk about scalability lately online when it comes to growing our businesses. If you've met that six-figure milestone and you're ready to go to seven figures and grow and scale in your business, do you know what that really means? Do you want to know my three key ing...
Don't Fall for these Vanity Metrics 19.08.2021 11:11
Are you seeing this across your social media: online coaches boasting about their 7-figure years, their $100k months, their somewhat unexpected, rapid growth over a short period of time…? YEAH, me too! This might drum up a lot of comparison, or imposter syndrome, especially if you're a newer business owner (but even when you're seasoned!). Of course, we are HAPPY for these incredible entrepreneurs...
What to do When a Customer Doesn't Pay 17.08.2021 13:54
Have you gone through a client call or a sales call with an enthusiastic client...and then…next thing you know, you send out your invoice, agreement, and onboarding email and it's just…crickets. Listen, this happens to the best of us. Obviously the ghosting strategy isn't mature. But it happens! So I want to drop some advice on this episode: It's not about you. Let me equip you with how to handle...
How to Pay Yourself as a Business Owner 12.08.2021 13:43
The most common question I get asked as an accountant: How, how much, and how often do I and CAN I pay myself?! $$$$$ This episode covers the answer to these questions based on what kind of business entity you have. Sure, there's some tax strategy involved. There's some overall business strategy to consider (which we will review), but here's the overall theme—keep it simple. You're probably over...
The 5 Financial Building Blocks of a Business 12.08.2021 18:10
Whether you have an online business, a brick-and-mortar, a service-based business, or a product-based business, this episode goes through the 5 financial building blocks that you need to build a firm foundation in a brand new business. PS, You don't even have to make money to be in business. You are in business the moment you decide you want to be. If you've made that mindset shift into being a bu...
Overcoming Financial Fear as an Entrepreneur 12.08.2021 16:17
Do you cringe at the word 'finances' or feel like you should know more about finances than you already do? Or are you stuck in the cycle of wanting more money but feel riddled with fear about what that really means...more risk, more responsibility, more taxes (gasp!)? You could be repelling money from coming into our life! This episode breaks down how to overcome financial fear so you can truly we...
Not Your Average CPA - Meet Shannon 04.08.2021 13:01
Welcome to the first episode of Keep What You Earn, a podcast for business owners, entrepreneurs, and anyone looking to level up their financial fitness! Instead of introducing myself with a long winded excerpt about my background and past financial experience (boringggg), I thought it would be much more exciting to share 10 fun facts about me! From professional info to my personal life and what l...
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